---
title: "Overtone Purple — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/overtone-purple"
last_updated: "2026-08-11T03:58:15.083Z"
locale: en
meta:
description: "Niche score 49/100 · $48K/yr market · 34K searches/yr · $23.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $48K/yr market · 34K searches/yr · $23.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Overtone Purple — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **overtone purple**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 59Conversion 67Competition 18Returns 96Price range 84Avg price 95Brand share 0Review moat 22Quality gap 97
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.46–$30.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+34.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,976.42**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$48K**
$48K/yr · 34K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, overtone purple is a $48K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **overtone purple market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$47K–$59K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **22.1%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- oVertone95% - KERACOLOR3% - XMONDO3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.2% search growth over the last 90 days.
1K600Prime Day '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/overtone-purple/trend)
## **Top overtone purple search terms**
- **overtone purple**25K/yr+42.1%6.5% conv. - **overtone purple for brown hair**5K/yr+6.5%7.9% conv. - **purple overtone**3K/yr+18.6%6.6% conv. - **overtone pastel purple**877/yr+41.7%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/overtone-purple/search-terms)
## **Top overtone purple products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$14K40%$19K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Overtone Semi Permanent Hair Color Conditioner Royal Plum 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$29.64**4.0★5,489 rev](https://www.amazon.com/dp/B0F2GWRN8R) [2**Overtone Daily Color Depositing Conditioner - 4.5oz Temporary Coloring Conditioner with Shea Butter & Coconut Oil - Refresh Color & Prevent Fading- Vegan & Cruelty-Free Purple for Brown is Royal Plum**oVertone**$12.46**4.0★1,068 rev](https://www.amazon.com/dp/B0F1MJCVX6) [3**Overtone Semi Permanent Hair Color Conditioner Vivid Violet 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.53**3.4★107 rev](https://www.amazon.com/dp/B0F2GXVS7C) [4**Overtone Semi Permanent Hair Color Conditioner Vibrant Purple 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$28.24**4.0★5,489 rev](https://www.amazon.com/dp/B0F2JHJX39) [5**Overtone Daily Color Depositing Conditioner for Hair Vibrant Purple:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 8oz.**oVertone**$15.35**3.6★108 rev](https://www.amazon.com/dp/B0BVX72SNJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Overtone Daily Color Depositing Conditioner for Hair Vivid Violet:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$14.10**1,068 rev1y ago](https://www.amazon.com/dp/B0F2LPS7XY) [**Overtone Daily Color Depositing Conditioner for Hair Lilac Lotus:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$14.90**1,068 rev1y ago](https://www.amazon.com/dp/B0F2LBPKZH) [**Overtone Daily Color Depositing Conditioner - 4.5oz Temporary Coloring Conditioner with Shea Butter & Coconut Oil - Refresh Color & Prevent Fading- Vegan & Cruelty-Free Purple for Brown is Royal Plum**oVertone**$12.46**1,068 rev1y ago](https://www.amazon.com/dp/B0F1MJCVX6) [**Overtone Semi Permanent Hair Color Conditioner Royal Plum 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$29.64**5,489 rev1y ago](https://www.amazon.com/dp/B0F2GWRN8R) [**Overtone Semi Permanent Hair Color Conditioner Vivid Violet 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.53**107 rev1y ago](https://www.amazon.com/dp/B0F2GXVS7C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Overtone Semi Permanent Hair Color Conditioner Vibrant Purple 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$28.24**4.0★**▲ 193%**](https://www.amazon.com/dp/B0F2JHJX39) [**Overtone Semi Permanent Hair Color Conditioner Lilac Lotus 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.22**3.4★**▲ 92%**](https://www.amazon.com/dp/B0BY3NFR6D) [**Overtone Daily Color Depositing Conditioner for Hair Lilac Lotus:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$14.90**4.0★**▲ 78%**](https://www.amazon.com/dp/B0F2LBPKZH) [**Overtone Semi Permanent Hair Color Conditioner Smoky Lavender 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.54**3.4★**▲ 51%**](https://www.amazon.com/dp/B0CT612F7J) [**Overtone Daily Color Depositing Conditioner for Hair Vivid Violet:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$14.10**4.0★**▲ 39%**](https://www.amazon.com/dp/B0F2LPS7XY)
**~~View all trending →~~**
## **What buyers say about overtone purple**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Bright colors”*
**Smell**10%
*“no nasty smell”*
**Soft Feel**9%
*“keeps my hair soft”*
**Suitability Colored Hair**6%
*“Great hair color”*
**Quality-Overall**4%
*“Excellent product”*
**Ease Of Use**3%
*“Easy to use”*
**Color Fading/Discoloration**2%
*“fades nicely without looking patchy”*
**Ease Of Application**2%
*“Easy application”*
**Hair Growth**2%
*“Huge Improvements”*
**Advertised Vs Actual Product**2%
*“Does what it says with no damage”*
### **What buyers complain about **
**Color**38%
*“Color not as expected”*
**Suitability Colored Hair**14%
*“Most reviews said the purple color did not dye their hair”*
**Functionality-Overall**6%
*“Did not work”*
**Value For Money**4%
*“Waste of money”*
**Moist/Dry**3%
*“His hair is still damp”*
**Quality-Overall**2%
*“a lot of money for such poor quality control so buyer beware”*
**Thickness**2%
*“This time, the formula somehow felt thicker”*
**Stain Resistance**2%
*“gray stain”*
**Smell**2%
*“Smells like hair dye”*
**Color Fading/Discoloration**2%
*“It didn't change my hair color at all”*
### **Top return reasons **
**Color**35%
**Suitability Colored Hair**25%
**Functionality-Overall**14%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Suitability Short Hair**3%
**Smell**2%
**Damage/Burn Hair**2%
**Size-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is overtone purple profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 12 tracked products. 90-day search growth is +34.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the overtone purple niche?**
- 3 brands and 7 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in overtone purple?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.8%.
- **When does demand for overtone purple peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the overtone purple niche?**
- Listings span $12.46–$30.54; the average listing price is $23.63 (sweet spot $15–$100). The average incumbent carries 9,976 reviews — the moat a new listing must climb.
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