---
title: "Overnight Hair Mask — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/overnight-hair-mask"
last_updated: "2026-08-11T05:10:08.915Z"
locale: en
meta:
description: "Niche score 47/100 · $124K/yr market · 170K searches/yr · $34.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $124K/yr market · 170K searches/yr · $34.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Overnight Hair Mask — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **overnight hair mask**
**Skip it**
Soft demand (-4.0% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 23Conversion 27Competition 63Returns 96Price range 61Avg price 95Brand share 28Review moat 27Quality gap 55
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.44**
avg listing price — sweet spot $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$7.78–$146.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$124K**
$124K/yr · 170K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,793.12**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, overnight hair mask is a $124K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **overnight hair mask market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$138K–$172K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#682**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **65%**
- **Out of stock**
- **37.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**87**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 86%
**Open market**
**10%**
- FoxyBae73% - KÉRASTASE5% - Amika4% - Wella Professionals3% - L'Oreal Paris3% - Joico2% - Open — no brand owns it (8 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/overnight-hair-mask/trend)
## **Top overnight hair mask search terms**
- **foxybae**101K/yr-7.7%1.6% conv. - **overnight hair treatment**31K/yr-12.3%2.1% conv. - **foxy bae**23K/yr-7.5%1.7% conv. - **foxybae leave in conditioner**7K/yr+54.8%0.7% conv. - **foxy bae leave in conditioner**3K/yr+63.0%1.1% conv. - **foxybae hair**3K/yr+9.8%1.2% conv. - **foxybae hair products**2K/yr+16.9%1.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/overnight-hair-mask/search-terms)
## **Top overnight hair mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FoxyBae Heat Protectant Spray - Thermal Hair Styling Mist for Curling Iron & Blow Dryer - Prevents Frizz Damage & Breakage 8oz**FoxyBae**$13.85**4.5★1,907 rev](https://www.amazon.com/dp/B07FGF83ZW) [2![FoxyBae Sleek & Slay 1.75 Wide Plate Ceramic Flat Iron - Blush - Hair Straightener - Portable Professional Hot Tools - Healthy Hair Guaranteed - Dual Voltage - [146W]](https://m.media-amazon.com/images/I/21NLeNz5BIL.jpg)**FoxyBae Sleek & Slay 1.75 Wide Plate Ceramic Flat Iron - Blush - Hair Straightener - Portable Professional Hot Tools - Healthy Hair Guaranteed - Dual Voltage - \[146W\]**FoxyBae**$38.23**4.5★120 rev](https://www.amazon.com/dp/B0CH9WTFNN) [3**FoxyBae Super Styler Pro Interchangeable Hair Styler Wand Curling Iron Set - w/Drying Cylinder Ceramic Blowout & Round Brushes 2 Auto-Wrap Curlers - Frizz-Free Smooth Hair (Blush)**FoxyBae**$146.01**4.3★35 rev](https://www.amazon.com/dp/B0DLHD9GGH) [4**FoxyBae Volumizing Dry Shampoo Spray for Women - With Biotin for Hair Growth - For Dark Brunette & Blonde Hair - Refreshing & Non-Toxic**FoxyBae**$12.55**4.2★2,190 rev](https://www.amazon.com/dp/B08HW3V7SD) [5**FoxyBae Hair Spray for Women - Volumizing Styling Hairspray - Flexible Frizz Control Thickening - Strong Hold - 8 Fl Oz**FoxyBae**$13.54**4.6★114 rev](https://www.amazon.com/dp/B0CDN2W4XN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FoxyBae Dry Texture Spray for Hair - for Men & Women - Texturizing Volumizing - Adds Volume to Fine Hair for Lasting Thickness - with Biotin - Non-Sticky Natural Matte Finish - 7 Fl Oz**FoxyBae**$14.91**50 rev1y ago](https://www.amazon.com/dp/B0CRZF684G) [**amika dream routine overnight hydrating hair mask | no rinse leave-in treatment for dry hair ultra-hydrating with hyaluronic acid for long-lasting moisture**Amika**$32.36**346 rev1y ago](https://www.amazon.com/dp/B0F8XBTJWL) [**Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size**KÉRASTASE**$30.99**9,434 rev1y ago](https://www.amazon.com/dp/B0F2QZQWDN) [**Wella Professionals ULTIMATE REPAIR Night Hair Serum | Protection Against Night Stressors for All Hair Types | 1 Fl Oz - Packaging May Vary**Wella Professionals**$20.88**569 rev1y ago](https://www.amazon.com/dp/B0DVBW1LB7) [**Redken Acidic Bonding Concentrate 24/7 Night & Day Serum For Damaged Hair - Nourishes & Restores Overnight Hair Repair & Protection Lightweight & Anti-Frizz**Redken**$42.64**1,444 rev1y ago](https://www.amazon.com/dp/B0DK3TMGQ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FoxyBae Volumizing Hair Spray - Big Tease Texture Spray for Hair Volume Hold & Anti-Frizz - Cruelty-Free Hairspray For Women- Free of Sulfates & Biotin-Infused - For All Hair Types (5 Fl. OZ)**FoxyBae**$13.01**4.6★**▲ 316%**](https://www.amazon.com/dp/B09V1T21FP) [![FoxyBae Sleek & Slay 1.75 Wide Plate Ceramic Flat Iron - Blush - Hair Straightener - Portable Professional Hot Tools - Healthy Hair Guaranteed - Dual Voltage - [146W]](https://m.media-amazon.com/images/I/21NLeNz5BIL.jpg)**FoxyBae Sleek & Slay 1.75 Wide Plate Ceramic Flat Iron - Blush - Hair Straightener - Portable Professional Hot Tools - Healthy Hair Guaranteed - Dual Voltage - \[146W\]**FoxyBae**$38.23**4.5★**▲ 247%**](https://www.amazon.com/dp/B0CH9WTFNN) [![FoxyBae Flat Iron Hair Straightener - TRS Sleek 1.75 Wide Plate Titanium Flat-Iron - Dual Voltage Portable Professional Hair Straightener - Hot Tools - Locks Moisture & Shine [Black Rose-Gold]](https://m.media-amazon.com/images/I/21-VUkk0UvL.jpg)**FoxyBae Flat Iron Hair Straightener - TRS Sleek 1.75 Wide Plate Titanium Flat-Iron - Dual Voltage Portable Professional Hair Straightener - Hot Tools - Locks Moisture & Shine \[Black Rose-Gold\]**FoxyBae**$46.43**4.5★**▲ 136%**](https://www.amazon.com/dp/B0DHDDVD81) [**AMOS PROFESSIONAL True Repair Hair Night Cream 6.0 fl oz K-Beauty Overnight Hair Primer & Leave-In Conditioner Hydrating Deep Conditioning for Dry & Damaged Hair**AMOS PROFESSIONAL**$23.64**4.3★**▲ 44%**](https://www.amazon.com/dp/B0D941WQG8) [**FoxyBae Dry Texture Spray for Hair - for Men & Women - Texturizing Volumizing - Adds Volume to Fine Hair for Lasting Thickness - with Biotin - Non-Sticky Natural Matte Finish - 7 Fl Oz**FoxyBae**$14.91**4.3★**▲ 31%**](https://www.amazon.com/dp/B0CRZF684G)
**~~View all trending →~~**
## **What buyers say about overnight hair mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Amazing Scent”*
**Soft Feel**13%
*“Leaves hair soft”*
**Quality-Overall**10%
*“Excellent Product”*
**Value For Money**6%
*“they are affordable”*
**Moist/Dry**6%
*“it is hydrating”*
**Hair Growth**5%
*“It helps your hair grow”*
**Suitability Straight Hair**3%
*“Easy and fast to straighten hair”*
**Suitability Curly Hair**3%
*“Helps detangle my naturally curly hair with no problem”*
**Hair Styling**3%
*“It leaves my hair feeling soft and luxurious, after blowouts and flat ironing”*
**Ease Of Use**2%
*“Easy to brush”*
### **What buyers complain about **
**Value For Money**9%
*“Too expensive”*
**Smell**9%
*“Bad smell”*
**Hair Related**7%
*“If anything it made my hair tangled more than it has”*
**Moist/Dry**6%
*“Not hydrating”*
**Oily/Greasy**4%
*“Very greasy”*
**Functionality-Overall**4%
*“Not effective”*
**Suitability Short Hair**3%
*“Does not work on My hair”*
**Adhesion/Stickiness**3%
*“do not like leave hair very sticky”*
**Ease Of Use**2%
*“Impossible to open”*
**Product Condition**2%
*“Used product”*
### **Top return reasons **
**Smell**13%
**Functionality-Overall**13%
**Advertised Vs Actual Product**8%
**Suitability Short Hair**8%
**Oily/Greasy**7%
**Moist/Dry**5%
**Product Condition**5%
**Leak-Proof**5%
**Value For Money**5%
**Size-Overall**3%
## **Common questions**
- **Is overnight hair mask profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the overnight hair mask niche?**
- 14 brands and 87 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in overnight hair mask?**
- Top complaints mined from reviews: Value For Money, Smell, Hair Related. The return rate is 0.8%.
- **When does demand for overnight hair mask peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the overnight hair mask niche?**
- Listings span $7.78–$146.01; the average listing price is $34.44 (sweet spot $15–$100). The average incumbent carries 3,793 reviews — the moat a new listing must climb.
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