---
title: "Overnight Face Mask — $369K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/overnight-face-mask"
last_updated: "2026-08-11T05:05:25.753Z"
locale: en
meta:
description: "Niche score 48/100 · $369K/yr market · 635K searches/yr · $14.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $369K/yr market · 635K searches/yr · $14.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Overnight Face Mask — $369K/yr Amazon US Niche (2026) - Flapen"
---
# **overnight face mask**
**Skip it**
Soft demand (-15.8% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 17Conversion 49Competition 44Returns 96Price range 61Avg price 74Brand share 36Review moat 24Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.86**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.97–$29.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$369K**
$369K/yr · 635K searches
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,313.81**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, overnight face mask is a $369K/yr Amazon United States market (635K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **overnight face mask market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$372K–$446K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**14%**
- BIODANCE33% - medicube33% - COSRX9% - e.l.f.4% - APRILSKIN4% - LANEIGE3% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/overnight-face-mask/trend)
## **Top overnight face mask search terms**
- **overnight face mask**265K/yr-25.2%3.3% conv. - **overnight mask**112K/yr-9.6%3.5% conv. - **overnight masks for face**40K/yr+0.6%3.6% conv. - **face mask overnight**26K/yr+6.4%3.0% conv. - **night face mask**22K/yr-8.9%1.9% conv. - **korean overnight face mask**22K/yr-9.9%3.8% conv. - **over night face masks**21K/yr-18.4%2.8% conv. - **overnight face masks**14K/yr+4.7%3.3% conv. - **overnight masks for face korean**13K/yr+7.0%4.5% conv. - **overnight hydrating face mask**11K/yr-15.1%2.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/overnight-face-mask/search-terms)
## **Top overnight face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$37K20%$74K30%$111K40%$147K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea**BIODANCE**$16.12**4.5★42,854 rev](https://www.amazon.com/dp/B0B2RM68G2) [2**medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz**medicube**$16.36**4.5★22,152 rev](https://www.amazon.com/dp/B0BRMYHMS5) [3**COSRX Ultimate Nourishing Rice Overnight Spa Mask 60ml / 2.02 fl.oz | Rice Extract 68% and Niacinamide 2% Korean Skin Care Animal Testing Free**COSRX**$14.34**4.5★9,813 rev](https://www.amazon.com/dp/B01N13W31F) [4**medicube Jelly Gel Mask with Salmon DNA PDRN Pink Collagen | Overnight Face Mask for Glass Glow Skin | Elasticity Hydrating Firming and Moisturizing | Korean Skincare 28g x 4ea**medicube**$16.07**4.6★11,144 rev](https://www.amazon.com/dp/B0DGTMR754) [5**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**4.5★1,714 rev](https://www.amazon.com/dp/B0FB36X74P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clinical Resolution PDRN Collagen Night Wrapping Mask All-In-One Nourish Revitalize Radiance for Youthful Glowing Skin Overnight Peel Off Face Mask Korean Skin Care Lab 3.38 fl.oz 100ml**Clinical Resolution**$16.50**108 rev5mo ago](https://www.amazon.com/dp/B0GMJX4KPN) [**TEAWOO Bio-Collagen Facial Mask 8 EA Hydrating & Soothing Hydrogel Face Mask Overnight Collagen Face Mask for Glass Skin & Elasticity Korean Skin Care**TEAWOO**$7.38**76 rev5mo ago](https://www.amazon.com/dp/B0GK1WLZBH) [**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**1,714 rev8mo ago](https://www.amazon.com/dp/B0FB36X74P) [**COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz**COSRX**$13.60**1,413 rev8mo ago](https://www.amazon.com/dp/B0FWK57DL4) [**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.13**644 rev10mo ago](https://www.amazon.com/dp/B0F7ZJQP4K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**APRILSKIN TXA Pink Capsule Gel Mask | Overnight Face Mask for Glass Glow Skin I 99% High-Purity Tranexamic Acid 3 for uneven skin tone I Elasticity Hydrating and Firming I Korean Skincare I 30g x 4ea**APRILSKIN**$11.07**4.6★**▲ 291%**](https://www.amazon.com/dp/B0DZWGLV9G) [**TEAWOO Bio-Collagen Facial Mask 8 EA Hydrating & Soothing Hydrogel Face Mask Overnight Collagen Face Mask for Glass Skin & Elasticity Korean Skin Care**TEAWOO**$7.38**4.1★**▲ 287%**](https://www.amazon.com/dp/B0GK1WLZBH) [**Clinical Resolution PDRN Collagen Night Wrapping Mask All-In-One Nourish Revitalize Radiance for Youthful Glowing Skin Overnight Peel Off Face Mask Korean Skin Care Lab 3.38 fl.oz 100ml**Clinical Resolution**$16.50**4.4★**▲ 266%**](https://www.amazon.com/dp/B0GMJX4KPN) [**Summer Fridays Mini Jet Lag Mask - Hydrating Overnight Face Mask Moisturizer + Eye Cream - Enriched with Hyaluronic Acid Niacinamide + Antioxidants - Multitasking Travel Size Skin Care (1 Oz)**Summer Fridays**$25.90**4.6★**▲ 133%**](https://www.amazon.com/dp/B09HT3H9DK) [**COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz**COSRX**$13.60**4.5★**▲ 123%**](https://www.amazon.com/dp/B0FWK57DL4)
**~~View all trending →~~**
## **What buyers say about overnight face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Drys fast”*
**Suitability Combination Skin**13%
*“Good for the skin”*
**Soft Feel**13%
*“Makes my skin so soft”*
**Quality-Overall**9%
*“Great quality the prices is affordable —I recommend this product”*
**Brightness/Shine/Glow**7%
*“Skin Glowing”*
**Suitability Dry Skin**7%
*“Helps dry skin”*
**Value For Money**4%
*“Great deal”*
**Ease Of Use**3%
*“Ease of use”*
**Ease Of Application**2%
*“Easy to apply”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Allergies**12%
*“Skin irritation”*
**Moist/Dry**6%
*“doesnt moisturize”*
**Durability**6%
*“breaks apart”*
**Value For Money**5%
*“Expensive”*
**Ease Of Use**5%
*“Difficult to put on”*
**Skin Health**4%
*“Burned my skin”*
**Adhesion/Stickiness**4%
*“wouldnt stick”*
**Quality-Overall**3%
*“No more quality control & doesn't work”*
**Size-Overall**3%
*“Way too big”*
**Functionality-Overall**3%
*“No results”*
### **Top return reasons **
**Functionality-Overall**17%
**Value For Money**12%
**Advertised Vs Actual Product**12%
**Moist/Dry**6%
**Adhesion/Stickiness**4%
**Skin Health**4%
**Size-Overall**4%
**Defective Material/Parts**3%
**Smell**3%
**Product Condition**3%
## **Common questions**
- **Is overnight face mask profitable to sell on Amazon United States?**
- The niche generates $369K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the overnight face mask niche?**
- 14 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in overnight face mask?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Durability. The return rate is 0.8%.
- **When does demand for overnight face mask peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the overnight face mask niche?**
- Listings span $5.97–$29.13; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 5,314 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)