---
title: "Oud — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oud"
last_updated: "2026-08-11T05:03:55.766Z"
locale: en
meta:
description: "Niche score 53/100 · $2.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $2.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oud — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **oud**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 95Growth 20Conversion 33Competition 32Returns 100Price range 95Avg price 95Brand share 0Review moat 25Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 2.2M searches
**Avg price**
**Incredible****$38.05**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.91–$56.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,651.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oud is a $2.3M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oud market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.3M–$3.0M**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#194**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**116**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Al Haramain80% - Lattafa16% - Bella Vita Luxury2% - MOOMARTO2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.
125K75KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/oud/trend)
## **Top oud search terms**
- **al haramain**340K/yr-0.7%1.6% conv. - **al haramain amber oud gold edition**219K/yr-9.3%4.0% conv. - **amber oud gold edition**220K/yr-18.3%3.8% conv. - **haramain amber oud**245K/yr-21.0%2.4% conv. - **oud perfume for men**178K/yr-9.8%0.8% conv. - **oud**160K/yr-12.9%0.5% conv. - **haramain amber oud gold edition**101K/yr-1.6%4.0% conv. - **oud perfume for women**130K/yr-14.8%0.9% conv. - **amber oud**128K/yr-3.7%2.1% conv. - **al haramain amber oud**99K/yr-6.4%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/oud/search-terms)
## **Top oud products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$228K20%$456K30%$684K40%$912K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Al Haramain Amber Oud Gold Edition - Arabian Perfume for Women and Men Unisex - Long Lasting Amber - 2 oz**Al Haramain**$35.72**4.6★14,434 rev](https://www.amazon.com/dp/B07CGX34B2) [2**Al Haramain Amber Oud Gold Edition Eau De Parfum Spray 60ml + ATOMIZER Unisex Perfume Arabian Perfumes for Women & Men Long-Lasting Sweet Fragrance Arabic Cologne Men & Womens Gift (2 oz.)**Al Haramain**$39.59**4.6★2,047 rev](https://www.amazon.com/dp/B0FN5BQ3NN) [3**Al Haramain Amber Oud - Aqua Dubai - Cologne for Men and Women - Bergamot Amber Musk Fragrances - Long Lasting Perfume for Men and Women - 2.5 oz**Al Haramain**$46.00**4.5★1,446 rev](https://www.amazon.com/dp/B0D9B6Y4FX) [4**Lattafa Perfumes Badee Al Oud Oud for Glory for Unisex Eau de Parfum Spray 3.4 Ounce**Lattafa**$23.12**4.4★15,407 rev](https://www.amazon.com/dp/B08HVXDLXK) [5**Al Haramain Amber Oud Gold Edition Arabian Perfume for Women and Men Unisex Long Lasting Amber 60ml (2.0 oz)**Al Haramain**$39.61**4.0★96 rev](https://www.amazon.com/dp/B0GCM738CB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOOMARTO Perfumes Arabes Amber Oud Gold Edition Unisex Eau De Parfum Spray 3.4 Ounce 100ml**MOOMARTO**$35.74**10 rev6mo ago](https://www.amazon.com/dp/B0GJ54HG3Y) [**Al Haramain Amber Oud Gold Edition Arabian Perfume for Women and Men Unisex Long Lasting Amber 60ml (2.0 oz)**Al Haramain**$39.61**96 rev7mo ago](https://www.amazon.com/dp/B0GCM738CB) [**Al Haramain Amber Oud Ruby Edition Eau De Parfum Spray Unisex Arabian Perfume for Women & Men Long-Lasting Amber Fragrance with Rich 60ml (2.0 oz)**Al Haramain**$42.03**38 rev7mo ago](https://www.amazon.com/dp/B0GDDQRZJC) [**Al Haramain Amber Oud Gold Edition Eau De Parfum Spray 60ml + ATOMIZER Unisex Perfume Arabian Perfumes for Women & Men Long-Lasting Sweet Fragrance Arabic Cologne Men & Womens Gift (2 oz.)**Al Haramain**$39.59**2,047 rev11mo ago](https://www.amazon.com/dp/B0FN5BQ3NN) [**Al Haramain Amber Oud - Aqua Dubai - Oud Cologne for Men - Amber Perfume for Men - Long Lasting Perfume with Bergamot Vanilla Fragrances - 3.4oz**Al Haramain**$51.45**992 rev1y ago](https://www.amazon.com/dp/B0D9B7KVDN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Al Haramain Amber Oud Ruby Edition Eau De Parfum Spray Unisex Arabian Perfume for Women & Men Long-Lasting Amber Fragrance with Rich 60ml (2.0 oz)**Al Haramain**$42.03**3.7★**▲ 308%**](https://www.amazon.com/dp/B0GDDQRZJC) [**Al Haramain Amber Oud Gold Edition Arabian Perfume for Women and Men Unisex Long Lasting Amber 60ml (2.0 oz)**Al Haramain**$39.61**4.0★**▲ 184%**](https://www.amazon.com/dp/B0GCM738CB) [**MOOMARTO Perfumes Arabes Amber Oud Gold Edition Unisex Eau De Parfum Spray 3.4 Ounce 100ml**MOOMARTO**$35.74**4.1★**▲ 129%**](https://www.amazon.com/dp/B0GJ54HG3Y) [**Al Haramain Amber Oud Ruby Edition Eau De Parfum Spray 60ml (2 oz) - Unisex Arabian Perfume for Women & Men Long-Lasting Amber Fragrance with Rich Luxurious Scent**Al Haramain**$41.16**4.0★**▲ 60%**](https://www.amazon.com/dp/B0B8XCTL56) [**Al Haramain Amber Oud - Aqua Dubai - Oud Cologne for Men - Amber Perfume for Men - Long Lasting Perfume with Bergamot Vanilla Fragrances - 3.4oz**Al Haramain**$51.45**4.6★**▲ 41%**](https://www.amazon.com/dp/B0D9B7KVDN)
**~~View all trending →~~**
## **What buyers say about oud**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Fresh scent”*
**Value For Money**5%
*“Definitely worth the price”*
**Durability**5%
*“Durable”*
**Quality-Overall**4%
*“quality in the bottle”*
**Size-Overall**1%
*“Good bottle size”*
**Gifting Purpose**1%
*“Valentines Day Gift”*
**Advertised Vs Actual Product**1%
*“Description is very accurate”*
**Soft Feel**1%
*“This is sooo smooth and beautiful”*
**Suitability Hot Weather**0%
*“will be great in the summer”*
**Ease Of Use**0%
*“great for everyday use”*
### **What buyers complain about **
**Smell**68%
*“Chemical Smell”*
**Durability**5%
*“Does not last”*
**Alcohol Content**3%
*“Strong alcohol smell”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Value For Money**2%
*“WASTE OF MONEY”*
**Strength**2%
*“Weak”*
**Quality-Overall**1%
*“Garbage”*
**Leak-Proof**1%
*“Bottle Leakage”*
**Size-Overall**1%
*“I was worried the bottle would be small”*
**Allergies**1%
*“Highly allergic to this”*
### **Top return reasons **
**Smell**74%
**Advertised Vs Actual Product**9%
**Leak-Proof**3%
**Durability**2%
**Defective Material/Parts**2%
**Size-Overall**2%
**Alcohol Content**2%
**Quality-Overall**1%
**Jamming/Clogging**1%
**Motor Power**1%
## **Common questions**
- **Is oud profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 20 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the oud niche?**
- 4 brands and 116 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oud?**
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.
- **When does demand for oud peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the oud niche?**
- Listings span $19.91–$56.70; the average listing price is $38.05 (sweet spot $15–$100). The average incumbent carries 4,651 reviews — the moat a new listing must climb.
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