---
title: "Ouai Melrose Place Perfume — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ouai-melrose-place-perfume"
last_updated: "2026-08-06T14:06:14.175Z"
locale: en
meta:
description: "Niche score 37/100 · $23K/yr market · 12K searches/yr · $37.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $23K/yr market · 12K searches/yr · $37.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ouai Melrose Place Perfume — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **ouai melrose place perfume**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 8Conversion 60Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 50Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.26**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.80–$61.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,504**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-34.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$23K**
$23K/yr · 12K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, ouai melrose place perfume is a $23K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ouai melrose place perfume market data**
- **Units sold / yr**
- **500–750**
- avg 100–250/product
- **Revenue / yr**
- **$19K–$28K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- OUAI100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -34.8% search growth over the last 90 days.
500300Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ouai-melrose-place-perfume/trend)
## **Top ouai melrose place perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$5K40%$9K60%$14K80%$19K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OUAI Melrose Place Eau de Parfum - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot and Rose with Delicate Hints of Cedarwood and Lychee (1.7 Oz)**OUAI**$61.91**4.5★1,070 rev](https://www.amazon.com/dp/B07KYM9GYR) [2**OUAI Melrose Place Eau de Parfum Travel Size - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot & Rose with Delicate Hints of Cedarwood & Lychee (.34 Oz)**OUAI**$24.80**4.5★1,070 rev](https://www.amazon.com/dp/B0C2PRWK7C) [3**OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (3.3 Fl Oz)**OUAI**$26.77**4.2★1,938 rev](https://www.amazon.com/dp/B0D24BJ7H6) [4**OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (8 Fl Oz)**OUAI**$35.57**4.2★1,938 rev](https://www.amazon.com/dp/B0DVBHVTPY)
### **Newest**
by launch date
[**OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (8 Fl Oz)**OUAI**$35.57**1,938 rev1y ago](https://www.amazon.com/dp/B0DVBHVTPY) [**OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (3.3 Fl Oz)**OUAI**$26.77**1,938 rev2y ago](https://www.amazon.com/dp/B0D24BJ7H6) [**OUAI Melrose Place Eau de Parfum Travel Size - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot & Rose with Delicate Hints of Cedarwood & Lychee (.34 Oz)**OUAI**$24.80**1,070 rev3y ago](https://www.amazon.com/dp/B0C2PRWK7C) [**OUAI Melrose Place Eau de Parfum - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot and Rose with Delicate Hints of Cedarwood and Lychee (1.7 Oz)**OUAI**$61.91**1,070 rev7y ago](https://www.amazon.com/dp/B07KYM9GYR)
### **Trending**
90-day click momentum
[**OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (8 Fl Oz)**OUAI**$35.57**4.2★**▲ 246%**](https://www.amazon.com/dp/B0DVBHVTPY) [**OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (3.3 Fl Oz)**OUAI**$26.77**4.2★**▲ 81%**](https://www.amazon.com/dp/B0D24BJ7H6) [**OUAI Melrose Place Eau de Parfum Travel Size - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot & Rose with Delicate Hints of Cedarwood & Lychee (.34 Oz)**OUAI**$24.80**4.5★**▲ 51%**](https://www.amazon.com/dp/B0C2PRWK7C) [**OUAI Melrose Place Eau de Parfum - Elegant Womens Perfume for Everyday Wear - Fresh Floral Scent has Notes of Champagne Bergamot and Rose with Delicate Hints of Cedarwood and Lychee (1.7 Oz)**OUAI**$61.91**4.5★**▼ 12%**](https://www.amazon.com/dp/B07KYM9GYR)
## **What buyers say about ouai melrose place perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**81%
*“Beautiful long lasting fragrance”*
**Value For Money**2%
*“Definitely worth the price”*
**Quality-Overall**2%
*“Top quality hair products”*
**Weight Light**2%
*“not too heavy”*
**Moist/Dry**1%
*“Product makes wet hair easier to comb out”*
**Suitability Winter Weather**1%
*“Perfect remedy for a long New England winter”*
**Gifting Purpose**1%
*“It was a gift to a friend bc she smelled mine and LOVED it❣️”*
**Durability**1%
*“The longevity is great”*
**Color**1%
*“Very pretty”*
**Soft Feel**1%
*“Soft scent”*
### **What buyers complain about **
**Smell**44%
*“Very unpleasant smell”*
**Durability**9%
*“Does not last”*
**Leak-Proof**8%
*“the cap is leaking all over”*
**Value For Money**6%
*“Not worth the price at all”*
**Color**4%
*“even the color is odd”*
**Quality-Overall**3%
*“Bad and Cheap”*
**Advertised Vs Actual Product**3%
*“DOES NOT SMELL THE SAME”*
**Size-Overall**2%
*“Its a large”*
**Dilute/Watery**2%
*“Sent the Item that was cloudy and diluted”*
**Strength**2%
*“Not very strong”*
## **Common questions**
- **Is ouai melrose place perfume profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 4 tracked products. 90-day search growth is -34.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the ouai melrose place perfume niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ouai melrose place perfume?**
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.0%.
- **When does demand for ouai melrose place perfume peak?**
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the ouai melrose place perfume niche?**
- Listings span $24.80–$61.91; the average listing price is $37.26 (sweet spot $15–$100). The average incumbent carries 1,504 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)