---
title: "Osea Lip Oil — $354K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/osea-lip-oil"
last_updated: "2026-08-10T08:36:25.646Z"
locale: en
meta:
description: "Niche score 45/100 · $354K/yr market · 98K searches/yr · $26.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $354K/yr market · 98K searches/yr · $26.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Osea Lip Oil — $354K/yr Amazon US Niche (2026) - Flapen"
---
# **osea lip oil**
**Skip it**
Soft demand (-59.4% this quarter) — this niche doesn't clear our bar today.
Market size 53Growth 0Conversion 96Competition 9Returns 88Price range 95Avg price 95Brand share 0Review moat 73Quality gap 37
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$26.72**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.08–$27.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****579.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$354K**
$354K/yr · 98K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-59.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, osea lip oil is a $354K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **osea lip oil market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$160K–$214K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#288**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- OSEA51% - ILIA46% - Nécessaire3%
## **Demand**
Weekly Amazon search volume, last 25 weeks — -59.4% search growth over the last 90 days.
4K3KPrime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/osea-lip-oil/trend)
## **Top osea lip oil search terms**
- **ilia lip balm**17K/yr-9.0%5.8% conv. - **osea lip oil**22K/yr-50.2%16.6% conv. - **osea lip mask**16K/yr-77.5%1.6% conv. - **osea lip**15K/yr-71.8%8.7% conv. - **ilia balmy tint hydrating lip balm**7K/yr-17.5%2.4% conv. - **osea dream lip mask**5K/yr-74.5%1.5% conv. - **ilia lip mask**3K/yr-25.7%17.9% conv. - **ilia lip wrap**3K/yr+1.8%18.4% conv. - **osea lip balm**4K/yr-68.6%8.5% conv. - **osea lip booster**4K/yr-67.8%14.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/osea-lip-oil/search-terms)
## **Top osea lip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$53K30%$106K45%$159K60%$213K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OSEA Hyaluronic Lip Oil Booster Clean Beauty Lip Oil for Plump Glossy Hydrated Lips Nourishing Seaweed & Meadowfoam Oil Vegan Non-Sticky High-Shine Finish**OSEA**$27.72**4.4★121 rev](https://www.amazon.com/dp/B0F1DBC811) [2**ILIA - Lip Wrap Overnight Treatment Mask | Exfoliate Hydrate Smooth Soften Plump | Use Morning or Night | Gluten + Silicone-Free | Non-Toxic Vegan Cruelty-Free (0.34 fl oz | 10 ml)**ILIA**$25.37**4.4★296 rev](https://www.amazon.com/dp/B08S7C27KT) [3**ILIA - Lip Wrap Reviving Balm | Hydrate Smooth Plump | Barrier-Building with Hyaluronic Acid + Sea Succulent | Gluten + Silicone-Free | Non-Toxic Vegan Cruelty-Free (Lucid 0.23 fl oz | 7 ml)**ILIA**$24.08**4.4★214 rev](https://www.amazon.com/dp/B09PNVQG9B) [4**ILIA - Balmy Tint Hydrating Lip Balm | Buildable Lip Color + Soft Shine | Nourish + Moisturize with Shea Butter & Rosehip Seed Oil | Vegan Clean Cruelty-Free Makeup (Hold Me 0.15 oz | 4.4 g)**ILIA**$27.35**4.6★852 rev](https://www.amazon.com/dp/B097Z7F6PS) [5**ILIA - Balmy Tint Hydrating Lip Balm | Buildable Lip Color + Soft Shine | Nourish + Moisturize with Shea Butter & Rosehip Seed Oil | Vegan Clean Cruelty-Free Makeup (Heartbeats 0.15 oz | 4.4 g)**ILIA**$27.41**4.6★852 rev](https://www.amazon.com/dp/B097Z75G23)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OSEA Hyaluronic Lip Oil Booster Clean Beauty Lip Oil for Plump Glossy Hydrated Lips Nourishing Seaweed & Meadowfoam Oil Vegan Non-Sticky High-Shine Finish**OSEA**$27.72**121 rev1y ago](https://www.amazon.com/dp/B0F1DBC811) [**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**600 rev1y ago](https://www.amazon.com/dp/B0DSGQ8Y5J) [**ILIA - Lip Wrap Reviving Balm | Hydrate Smooth Plump | Barrier-Building with Hyaluronic Acid + Sea Succulent | Gluten + Silicone-Free | Non-Toxic Vegan Cruelty-Free (Lucid 0.23 fl oz | 7 ml)**ILIA**$24.08**214 rev4y ago](https://www.amazon.com/dp/B09PNVQG9B) [**ILIA - Balmy Tint Hydrating Lip Balm | Buildable Lip Color + Soft Shine | Nourish + Moisturize with Shea Butter & Rosehip Seed Oil | Vegan Clean Cruelty-Free Makeup (Hold Me 0.15 oz | 4.4 g)**ILIA**$27.35**852 rev5y ago](https://www.amazon.com/dp/B097Z7F6PS) [**ILIA - Balmy Tint Hydrating Lip Balm | Buildable Lip Color + Soft Shine | Nourish + Moisturize with Shea Butter & Rosehip Seed Oil | Vegan Clean Cruelty-Free Makeup (Heartbeats 0.15 oz | 4.4 g)**ILIA**$27.41**852 rev5y ago](https://www.amazon.com/dp/B097Z75G23)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ILIA - Balmy Tint Hydrating Lip Balm | Buildable Lip Color + Soft Shine | Nourish + Moisturize with Shea Butter & Rosehip Seed Oil | Vegan Clean Cruelty-Free Makeup (Heartbeats 0.15 oz | 4.4 g)**ILIA**$27.41**4.6★**▲ 87%**](https://www.amazon.com/dp/B097Z75G23) [**OSEA Hyaluronic Lip Oil Booster Clean Beauty Lip Oil for Plump Glossy Hydrated Lips Nourishing Seaweed & Meadowfoam Oil Vegan Non-Sticky High-Shine Finish**OSEA**$27.72**4.4★**▲ 48%**](https://www.amazon.com/dp/B0F1DBC811) [**ILIA - Balmy Tint Hydrating Lip Balm | Buildable Lip Color + Soft Shine | Nourish + Moisturize with Shea Butter & Rosehip Seed Oil | Vegan Clean Cruelty-Free Makeup (Hold Me 0.15 oz | 4.4 g)**ILIA**$27.35**4.6★**▲ 20%**](https://www.amazon.com/dp/B097Z7F6PS) [**ILIA - Balmy Tint Hydrating Lip Balm | Buildable Lip Color + Soft Shine | Nourish + Moisturize with Shea Butter & Rosehip Seed Oil | Vegan Clean Cruelty-Free Makeup (Memoir 0.15 oz | 4.4 g)**ILIA**$27.34**4.6★**▼ 17%**](https://www.amazon.com/dp/B097Z6XN9B) [**ILIA - Lip Wrap Overnight Treatment Mask | Exfoliate Hydrate Smooth Soften Plump | Use Morning or Night | Gluten + Silicone-Free | Non-Toxic Vegan Cruelty-Free (0.34 fl oz | 10 ml)**ILIA**$25.37**4.4★**▼ 34%**](https://www.amazon.com/dp/B08S7C27KT)
**~~View all trending →~~**
## **What buyers say about osea lip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**32%
*“Super hydrating”*
**Soft Feel**12%
*“Love the silky smooth feel”*
**Quality-Overall**9%
*“I purchased it because this is a good high quality, clean brand”*
**Value For Money**7%
*“Great value”*
**Smell**6%
*“Smells great”*
**Ease Of Application**3%
*“I especially appreciate that it comes with an applicator”*
**Durability**3%
*“It lasts FOREVER”*
**Color**2%
*“Great color”*
**Adhesion/Stickiness**2%
*“works great and is not super greasy or sticky”*
**Brightness/Shine/Glow**2%
*“Gives a beautiful shine”*
### **What buyers complain about **
**Moist/Dry**15%
*“Not very hydrating”*
**Value For Money**13%
*“Not worth the price”*
**Thickness**5%
*“Its rather thick for an oil - more like a non-sticky gloss -but because of that it feels more like a lip mask, very hydrating”*
**Functionality-Overall**4%
*“Doesn't work”*
**Adhesion/Stickiness**4%
*“I hate sticky”*
**Smell**4%
*“Rancid smell”*
**Durability**3%
*“Doesnt last”*
**Allergies**3%
*“I have allergies”*
**Color**2%
*“I wish it were at least tinted”*
**Suitability Winter Weather**2%
*“turns even dark black during the winter”*
### **Top return reasons **
**Color**18%
**Moist/Dry**12%
**Advertised Vs Actual Product**11%
**Functionality-Overall**11%
**Value For Money**10%
**Product Condition**8%
**Smell**8%
**Texture/Consistency-Overall**3%
**Adhesion/Stickiness**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is osea lip oil profitable to sell on Amazon United States?**
- The niche generates $354K/yr across 8 tracked products. 90-day search growth is -59.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the osea lip oil niche?**
- 3 brands and 8 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in osea lip oil?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Thickness. The return rate is 1.4%.
- **What does it cost to enter the osea lip oil niche?**
- Listings span $24.08–$27.72; the average listing price is $26.72 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.
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