---
title: "Orien — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/orien"
last_updated: "2026-08-10T08:36:21.588Z"
locale: en
meta:
description: "Niche score 38/100 · $88K/yr market · 131K searches/yr · $18.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $88K/yr market · 131K searches/yr · $18.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orien — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **orien**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 15Conversion 46Competition 0Returns 95Price range 78Avg price 83Brand share 0Review moat 88Quality gap 58
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****247.25**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.37–$21.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$88K**
$88K/yr · 131K searches
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, orien is a $88K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Aug. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orien market data**
- **Units sold / yr**
- **5K–6K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$91K–$109K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#467**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Orien100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -20.1% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Aug · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/orien/trend)
## **Top orien search terms**
- **orien**65K/yr-20.9%2.9% conv. - **orien cleansing oil**38K/yr-25.0%7.0% conv. - **orien oil cleanser**7K/yr+7.6%7.0% conv. - **orien mugwort zero film cleansing oil**5K/yr+18.6%9.7% conv. - **zero film cleansing oil**10K/yr-29.1%4.4% conv. - **orien zero film cleansing oil**6K/yr-32.6%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/orien/search-terms)
## **Top orien products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$13K30%$26K45%$39K60%$53K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orien Mugwort Zero Film Cleansing Oil 6.76 fl.oz. 200ml Daily Makeup Blackhead Removal No pore clogging Korean skincare double cleansing**Orien**$20.44**4.5★309 rev](https://www.amazon.com/dp/B0F9YPY1L4) [2**Orien Mugwort Zero Film Cleansing Foam 5.07 fl.oz 150ml Daily Makeup Blackhead Removal No pore clogging Korean skincare double cleansing**Orien**$13.37**4.4★317 rev](https://www.amazon.com/dp/B0D6FCHJR7) [3**Orien Mugwort Zero Film Toner 5.41 fl.oz. 160ml pH5.5 Calming Soothing Hydrating Spray Toner**Orien**$17.83**4.5★207 rev](https://www.amazon.com/dp/B0DDX78F6K) [4**Orien Mugwort Zero Film Moisturizer 60ml Niacinamide 2% panthenol glycerin adenosine**Orien**$21.16**4.2★156 rev](https://www.amazon.com/dp/B0DMTCYRY9)
### **Newest**
by launch date
[**Orien Mugwort Zero Film Cleansing Oil 6.76 fl.oz. 200ml Daily Makeup Blackhead Removal No pore clogging Korean skincare double cleansing**Orien**$20.44**309 rev1y ago](https://www.amazon.com/dp/B0F9YPY1L4) [**Orien Mugwort Zero Film Moisturizer 60ml Niacinamide 2% panthenol glycerin adenosine**Orien**$21.16**156 rev1y ago](https://www.amazon.com/dp/B0DMTCYRY9) [**Orien Mugwort Zero Film Toner 5.41 fl.oz. 160ml pH5.5 Calming Soothing Hydrating Spray Toner**Orien**$17.83**207 rev1y ago](https://www.amazon.com/dp/B0DDX78F6K) [**Orien Mugwort Zero Film Cleansing Foam 5.07 fl.oz 150ml Daily Makeup Blackhead Removal No pore clogging Korean skincare double cleansing**Orien**$13.37**317 rev2y ago](https://www.amazon.com/dp/B0D6FCHJR7)
### **Trending**
90-day click momentum
[**Orien Mugwort Zero Film Cleansing Foam 5.07 fl.oz 150ml Daily Makeup Blackhead Removal No pore clogging Korean skincare double cleansing**Orien**$13.37**4.4★**▲ 49%**](https://www.amazon.com/dp/B0D6FCHJR7) [**Orien Mugwort Zero Film Toner 5.41 fl.oz. 160ml pH5.5 Calming Soothing Hydrating Spray Toner**Orien**$17.83**4.5★**— 1%**](https://www.amazon.com/dp/B0DDX78F6K) [**Orien Mugwort Zero Film Cleansing Oil 6.76 fl.oz. 200ml Daily Makeup Blackhead Removal No pore clogging Korean skincare double cleansing**Orien**$20.44**4.5★**— 8%**](https://www.amazon.com/dp/B0F9YPY1L4) [**Orien Mugwort Zero Film Moisturizer 60ml Niacinamide 2% panthenol glycerin adenosine**Orien**$21.16**4.2★**▼ 28%**](https://www.amazon.com/dp/B0DMTCYRY9)
## **What buyers say about orien**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**17%
*“Clean & Fresh face”*
**Quality-Overall**12%
*“High quality”*
**Suitability Combination Skin**11%
*“great and soft on the skin”*
**Soft Feel**8%
*“This is the perfect combination of light and smoothness”*
**Moist/Dry**8%
*“It does not dry out your skin”*
**Efficiency**8%
*“effective”*
**Suitability Dry Skin**4%
*“My skins super dry postpartum”*
**Ease Of Use**4%
*“It is easy to use”*
**Value For Money**4%
*“Worth buy”*
**Smell**3%
*“It's a light, bright, floral-citrus scent that I just love”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Doesnt work”*
**Allergies**14%
*“My skin is middle ground sensitivity”*
**Smell**11%
*“It has a slight smell to it”*
**Cleansing**6%
*“I know some dont care for oil based cleansers”*
**Size-Overall**4%
*“Very small amount needed”*
**Thickness**4%
*“This Orien Mugwort is thick”*
**Sensitivity-Overall**4%
*“wont be buying again as I have very acne sensitive skin”*
**Skin Health**4%
*“wont be buying again as I have very acne sensitive skin”*
**Suitability Combination Skin**3%
*“Wasnt for my skin type”*
### **Top return reasons **
**Functionality-Overall**23%
**Advertised Vs Actual Product**13%
**Moist/Dry**10%
**Smell**8%
**Skin Health**6%
**Suitability Combination Skin**5%
**Value For Money**5%
**Oily/Greasy**4%
**Product Condition**4%
**Suitability Dry Skin**3%
## **Common questions**
- **Is orien profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 4 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the orien niche?**
- 1 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in orien?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.9%.
- **When does demand for orien peak?**
- Demand peaks in Jan–Feb–Mar–Aug; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the orien niche?**
- Listings span $13.37–$21.16; the average listing price is $18.20 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.
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