---
title: "Products — oribe shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oribe-shampoo/products"
last_updated: "2026-08-11T15:03:02.628Z"
locale: en
meta:
  description: "Niche score 62/100 · $6.1M/yr market · 2.2M searches/yr · $28.31 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $6.1M/yr market · 2.2M searches/yr · $28.31 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — oribe shampoo - Flapen"
---

# **oribe shampoo**

**Launch it**

A $6.1M/yr market growing +6.6% this quarter with returns at 0.7% — clears our launch bar.

Market size 98Growth 33Conversion 87Competition 61Returns 97Price range 86Avg price 95Brand share 0Review moat 25Quality gap 50

**Market size**

**Incredible****$6.1M**

$6.1M/yr · 2.2M searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.31**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$8.07–$67.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,346.36**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products