---
title: "Oribe Shampoo — $6.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oribe-shampoo"
last_updated: "2026-08-11T06:01:46.329Z"
locale: en
meta:
description: "Niche score 62/100 · $6.1M/yr market · 2.2M searches/yr · $28.31 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $6.1M/yr market · 2.2M searches/yr · $28.31 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Oribe Shampoo — $6.1M/yr Amazon US Niche (2026) - Flapen"
---
# **oribe shampoo**
**Launch it**
A $6.1M/yr market growing +6.6% this quarter with returns at 0.7% — clears our launch bar.
Market size 98Growth 33Conversion 87Competition 61Returns 97Price range 86Avg price 95Brand share 0Review moat 25Quality gap 50
**Market size**
**Incredible****$6.1M**
$6.1M/yr · 2.2M searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.31**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.07–$67.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,346.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oribe shampoo is a $6.1M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 62/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oribe shampoo market data**
- **Units sold / yr**
- **200K–250K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$5.7M–$7.1M**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**126**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**0%**
- Nexxus43% - VERB28% - Kristin Ess28% - TIGI2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/oribe-shampoo/trend)
## **Top oribe shampoo search terms**
- **nexxus shampoo and conditioner**547K/yr+12.9%8.5% conv. - **kristin ess shampoo and conditioner**268K/yr+1.6%10.3% conv. - **verb shampoo and conditioner**246K/yr+8.6%9.1% conv. - **nexus shampoo and conditioner set**226K/yr+11.0%10.2% conv. - **kristen ess**281K/yr-6.3%5.2% conv. - **kristin ess**176K/yr-1.7%4.2% conv. - **verb ghost shampoo**97K/yr+27.0%16.0% conv. - **bed head shampoo**104K/yr-0.3%2.6% conv. - **verb ghost**39K/yr+14.2%5.9% conv. - **verb ghost shampoo and conditioner**25K/yr+26.6%12.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/oribe-shampoo/search-terms)
## **Top oribe shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$242K8%$485K12%$727K16%$970K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nexxus Therappe Humectress Shampoo Conditioner 2 Count for Ultimate Moisture for Dry Hair Powered by Polysoft Hydrator Technology with Tri-lipids 33.8 fl oz**Nexxus**$34.11**4.6★22,113 rev](https://www.amazon.com/dp/B00C5AHTVQ) [2**VERB Ghost Shampoo & Conditioner Duo Set 12 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$34.39**4.3★4,421 rev](https://www.amazon.com/dp/B075ZH5Z9F) [3**Kristin Ess Signature Shampoo and Conditioner Set with Pumps | Daily Sulfate Free Color Safe Hydrating Moisturizes Adds Softness & Shine - Pear Fragrance 33.8 fl oz each 2-pack**Kristin Ess**$36.97**4.5★1,560 rev](https://www.amazon.com/dp/B0C4QH5B8W) [4**Nexxus THERAPPE and HUMECTRESS Advanced Hydration Shampoo and Conditioner for Dry Hair for Advanced Hydration 32 fl oz 2 Pack**Nexxus**$27.97**4.6★22,113 rev](https://www.amazon.com/dp/B0CFWTS647) [5**VERB Ghost Shampoo 12 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$19.19**4.5★4,411 rev](https://www.amazon.com/dp/B07574H77S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VERB Density Peptide Shampoo 12 fl oz - Visibly Thicken + Reduce Signs of Shedding- No Parabens or Harmful Sulfates**VERB**$19.37**51 rev1y ago](https://www.amazon.com/dp/B0F1GVN7L2) [**Kristin Ess Softening Moisture Repair Shampoo and Conditioner Set for Dry Hair Light Fragrance - Anti-Frizz - Sulfate Free + Color Safe - Deep Conditioner for Color Treated & Dry Damaged Hair**Kristin Ess**$22.95**193 rev1y ago](https://www.amazon.com/dp/B0DZD8RB4T) [**Nexxus KERAPHIX Shampoo & Conditioner 2 Pack for Damaged Hair Repair Powered by KRT Keratin Resistance Therapy with Liquid Crystal Amino Acids 33.8 Fl Oz**Nexxus**$29.96**246 rev1y ago](https://www.amazon.com/dp/B0G7LNTXQD) [**Nexxus Therappe Shampoo and Humectress Conditioner Travel-Size Ultimate Moisture for Dry Hair with Elastin Protein and Green Caviar 3 Oz Ea**Nexxus**$13.15**447 rev2y ago](https://www.amazon.com/dp/B0D7WL8NJD) [**Verb Hydrate Shampoo & Conditioner Duo 12 oz**VERB**$36.31**518 rev2y ago](https://www.amazon.com/dp/B0D1HWYHWT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nexxus THERAPPE and HUMECTRESS Advanced Hydration Shampoo and Conditioner for Dry Hair for Advanced Hydration 32 fl oz 2 Pack**Nexxus**$27.97**4.6★**▲ 223%**](https://www.amazon.com/dp/B0CFWTS647) [**Nexxus KERAPHIX Shampoo & Conditioner 2 Pack for Damaged Hair Repair Powered by KRT Keratin Resistance Therapy with Liquid Crystal Amino Acids 33.8 Fl Oz**Nexxus**$29.96**4.6★**▲ 117%**](https://www.amazon.com/dp/B0G7LNTXQD) [**Nexxus Therappe Shampoo and Humectress Conditioner Travel-Size Ultimate Moisture for Dry Hair with Elastin Protein and Green Caviar 3 Oz Ea**Nexxus**$13.15**4.6★**▲ 58%**](https://www.amazon.com/dp/B0D7WL8NJD) [**VERB Ghost Shampoo 12 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$19.19**4.5★**▲ 32%**](https://www.amazon.com/dp/B07574H77S) [**VERB Ghost Conditioner 12 fl oz- Infused with Moringa Oil -Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$19.06**4.5★**▲ 24%**](https://www.amazon.com/dp/B075765K6M)
**~~View all trending →~~**
## **What buyers say about oribe shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“The fragrance is amazing”*
**Soft Feel**12%
*“My hair is soft”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**8%
*“Good price”*
**Moist/Dry**5%
*“Very Moisturizing”*
**Cleansing**4%
*“It cleans well”*
**Hair Growth**3%
*“It really has made a difference in my hair health”*
**Hair Styling**3%
*“Great hair investment”*
**Suitability Straight Hair**2%
*“straightens her hair a lot”*
**Lather**2%
*“Lathers beautifully”*
### **What buyers complain about **
**Smell**14%
*“Unpleasant smell”*
**Moist/Dry**7%
*“My hair became very dry”*
**Hair Related**7%
*“Awful it made my hair fall out”*
**Motor Power**6%
*“Pump doesnt work”*
**Value For Money**4%
*“VERY overpriced”*
**Leak-Proof**4%
*“leaked all over in its box”*
**Allergies**4%
*“itchy or flakey immediately after my hair drys”*
**Oily/Greasy**3%
*“almost a greasy feel to my hair”*
**Functionality-Overall**3%
*“Bottles dont work”*
**Damage/Burn Hair**3%
*“It dried out our hair terribly”*
### **Top return reasons **
**Leak-Proof**17%
**Smell**16%
**Advertised Vs Actual Product**12%
**Motor Power**8%
**Suitability Short Hair**5%
**Functionality-Overall**5%
**Moist/Dry**5%
**Value For Money**4%
**Size-Overall**4%
**Oily/Greasy**3%
## **Common questions**
- **Is oribe shampoo profitable to sell on Amazon United States?**
- The niche generates $6.1M/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Launch it (62/100).
- **How competitive is the oribe shampoo niche?**
- 4 brands and 126 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oribe shampoo?**
- Top complaints mined from reviews: Smell, Moist/Dry, Hair Related. The return rate is 0.7%.
- **When does demand for oribe shampoo peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the oribe shampoo niche?**
- Listings span $8.07–$67.72; the average listing price is $28.31 (sweet spot $15–$100). The average incumbent carries 4,346 reviews — the moat a new listing must climb.
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