---
title: "Oribe Purple Shampoo — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oribe-purple-shampoo"
last_updated: "2026-08-11T04:24:34.422Z"
locale: en
meta:
description: "Niche score 52/100 · $39K/yr market · 7K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $39K/yr market · 7K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oribe Purple Shampoo — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **oribe purple shampoo**
**Worth a look**
Shows searches that convert (13.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 10Growth 72Conversion 96Competition 10Returns 86Price range 95Avg price 95Brand share 0Review moat 66Quality gap 68
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$40.42**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.86–$62.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+55.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****855.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$39K**
$39K/yr · 7K searches
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oribe purple shampoo is a $39K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oribe purple shampoo market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **$30K–$40K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#668**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- ORIBE100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +55.3% search growth over the last 90 days.
800600Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/oribe-purple-shampoo/trend)
## **Top oribe purple shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oribe Bright Blonde Shampoo - Brightens & Tones Blonde Hair - 8.5oz**ORIBE**$48.60**4.6★1,656 rev](https://www.amazon.com/dp/B07XGVX195) [2**Oribe Bright Blonde Sun Lightening Mist - Enhances Blonde Hues - 3oz**ORIBE**$37.58**3.9★221 rev](https://www.amazon.com/dp/B093PYBY8Q) [3**Oribe Bright Blonde Conditioner - Brightens & Tones Blonde Hair - 6.8oz**ORIBE**$51.64**4.6★1,578 rev](https://www.amazon.com/dp/B081KGV81R) [4**Oribe Bright Blonde Radiance & Repair Treatment - Tones Brassiness - 5.9oz**ORIBE**$62.79**4.2★72 rev](https://www.amazon.com/dp/B0D42Y922Z) [5**Oribe Bright Blonde Priming Serum - Tones & Eliminates Brassiness - 3.4oz**ORIBE**$43.55**4.4★218 rev](https://www.amazon.com/dp/B08XXVGFVP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oribe Bright Blonde Radiance & Repair Treatment - Tones Brassiness - 5.9oz**ORIBE**$62.79**72 rev2y ago](https://www.amazon.com/dp/B0D42Y922Z) [**Oribe Bright Blonde Sun Lightening Mist - Enhances Blonde Hues - 3oz**ORIBE**$37.58**221 rev5y ago](https://www.amazon.com/dp/B093PYBY8Q) [**Oribe Bright Blonde Priming Serum - Tones & Eliminates Brassiness - 3.4oz**ORIBE**$43.55**218 rev5y ago](https://www.amazon.com/dp/B08XXVGFVP) [**Oribe Bright Blonde Shampoo Travel - Brightens & Tones Blonde Hair - 2.5oz**ORIBE**$18.86**666 rev6y ago](https://www.amazon.com/dp/B087CPR9PW) [**Oribe Bright Blonde Conditioner - Brightens & Tones Blonde Hair - 6.8oz**ORIBE**$51.64**1,578 rev6y ago](https://www.amazon.com/dp/B081KGV81R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oribe Bright Blonde Shampoo Travel - Brightens & Tones Blonde Hair - 2.5oz**ORIBE**$18.86**4.1★**▲ 29%**](https://www.amazon.com/dp/B087CPR9PW) [**Oribe Bright Blonde Sun Lightening Mist - Enhances Blonde Hues - 3oz**ORIBE**$37.58**3.9★**▲ 28%**](https://www.amazon.com/dp/B093PYBY8Q) [**Oribe Bright Blonde Conditioner - Brightens & Tones Blonde Hair - 1.7oz**ORIBE**$19.93**4.6★**— 6%**](https://www.amazon.com/dp/B01H353HZE) [**Oribe Bright Blonde Shampoo - Brightens & Tones Blonde Hair - 8.5oz**ORIBE**$48.60**4.6★**— 2%**](https://www.amazon.com/dp/B07XGVX195) [**Oribe Bright Blonde Conditioner - Brightens & Tones Blonde Hair - 6.8oz**ORIBE**$51.64**4.6★**— 6%**](https://www.amazon.com/dp/B081KGV81R)
**~~View all trending →~~**
## **What buyers say about oribe purple shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**10%
*“Great product 🫶🏻 Amazing product”*
**Color**9%
*“Color comes out well highlighted”*
**Value For Money**9%
*“It is a good value because it is very concentrated”*
**Ease Of Use**8%
*“easy to use”*
**Smell**8%
*“Smells good feels good”*
**Hair Growth**8%
*“Keeps all my hairs the same color without dye or the growth marks”*
**Advertised Vs Actual Product**8%
*“What it says”*
**Suitability Colored Hair**8%
*“Best purple shampoo for colored hair”*
**Soft Feel**6%
*“Hair looks and feels so much better than with regular shampoo/conditioner”*
**Side Effects**4%
*“I chose Oribe because it doesnt have peroxide or other nasty chemicals”*
### **What buyers complain about **
**Value For Money**23%
*“really cringing at the price”*
**Size-Overall**17%
*“Tiny”*
**Functionality-Overall**13%
*“Dosent work even a little bit”*
**Suitability Colored Hair**6%
*“It doesn't turn your hair orange”*
**Color**6%
*“not bright blonde more like red”*
**Moist/Dry**6%
*“wow pure lemon is very drying, definitely not as effective, time consuming, and messy”*
**Hair Related**6%
*“Only reason I have hair on my head still is because I know how to take care of it after its been destroyed”*
### **Top return reasons **
**Size-Overall**23%
**Functionality-Overall**9%
**Advertised Vs Actual Product**9%
**Moist/Dry**9%
**Suitability Colored Hair**8%
**Product Condition**7%
**Smell**6%
**Color**6%
**Value For Money**4%
**Suitability Short Hair**4%
## **Common questions**
- **Is oribe purple shampoo profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 7 tracked products. 90-day search growth is +55.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the oribe purple shampoo niche?**
- 1 brands and 4 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oribe purple shampoo?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Functionality-Overall. The return rate is 1.4%.
- **When does demand for oribe purple shampoo peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the oribe purple shampoo niche?**
- Listings span $18.86–$62.79; the average listing price is $40.42 (sweet spot $15–$100). The average incumbent carries 856 reviews — the moat a new listing must climb.
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