---
title: "Oribe Perfume — $218K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oribe-perfume"
last_updated: "2026-08-11T05:27:11.611Z"
locale: en
meta:
description: "Niche score 49/100 · $218K/yr market · 37K searches/yr · $59.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $218K/yr market · 37K searches/yr · $59.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oribe Perfume — $218K/yr Amazon US Niche (2026) - Flapen"
---
# **oribe perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 37Conversion 86Competition 4Returns 98Price range 72Avg price 90Brand share 0Review moat 74Quality gap 60
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$59.89**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****557.57**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$18.00–$132.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$218K**
$218K/yr · 37K searches
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, oribe perfume is a $218K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oribe perfume market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$180K–$240K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#915**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- ORIBE100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/oribe-perfume/trend)
## **Top oribe perfume search terms**
- **oribe perfume**21K/yr+6.9%7.1% conv. - **oribe cote dazur**6K/yr+6.2%6.7% conv. - **oribe cote dazur perfume**4K/yr-6.2%12.0% conv. - **oribe perfume cote dazur**3K/yr+42.1%11.0% conv. - **oribe fragrance**2K/yr+23.2%6.2% conv. - **oribe cote dazur eau de parfum**611/yr+38.8%10.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/oribe-perfume/search-terms)
## **Top oribe perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$33K30%$65K45%$98K60%$131K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ORIBE Travel Cote dAzur Eau de Parfum 0.33 fl. oz.**ORIBE**$35.70**4.4★1,056 rev](https://www.amazon.com/dp/B09BGTC5QD) [2**ORIBE Cote dAzur Eau de Parfum 2.5 fl. oz.**ORIBE**$132.20**4.4★1,056 rev](https://www.amazon.com/dp/B09BGM21P9) [3**ORIBE Fragrance Discovery Set 3 ct.**ORIBE**$18.00**4.3★562 rev](https://www.amazon.com/dp/B09BGM21PB) [4**ORIBE Travel Desertland Eau de Parfum 0.33 fl. oz.**ORIBE**$35.92**4.5★153 rev](https://www.amazon.com/dp/B09F56V1KP) [5**Oribe Cote dAzur Body Cream Travel - Moisturizes & Softens Skin - 1.7oz**ORIBE**$18.00**4.5★608 rev](https://www.amazon.com/dp/B07R92FCTX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ORIBE Cote dAzur Body Wash - Cleanses & Hydrates - 10.1oz**ORIBE**$53.79**339 rev4y ago](https://www.amazon.com/dp/B0B35F6SCW) [**ORIBE Travel Cote dAzur Eau de Parfum 0.33 fl. oz.**ORIBE**$35.70**1,056 rev5y ago](https://www.amazon.com/dp/B09BGTC5QD) [**ORIBE Cote dAzur Eau de Parfum 2.5 fl. oz.**ORIBE**$132.20**1,056 rev5y ago](https://www.amazon.com/dp/B09BGM21P9) [**ORIBE Fragrance Discovery Set 3 ct.**ORIBE**$18.00**562 rev5y ago](https://www.amazon.com/dp/B09BGM21PB) [**ORIBE Travel Desertland Eau de Parfum 0.33 fl. oz.**ORIBE**$35.92**153 rev5y ago](https://www.amazon.com/dp/B09F56V1KP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ORIBE Travel Cote dAzur Eau de Parfum 0.33 fl. oz.**ORIBE**$35.70**4.4★**— 5%**](https://www.amazon.com/dp/B09BGTC5QD) [**ORIBE Fragrance Discovery Set 3 ct.**ORIBE**$18.00**4.3★**— 4%**](https://www.amazon.com/dp/B09BGM21PB) [**ORIBE Travel Desertland Eau de Parfum 0.33 fl. oz.**ORIBE**$35.92**4.5★**— 4%**](https://www.amazon.com/dp/B09F56V1KP) [**ORIBE Valley of Flowers Eau de Parfum 2.5 fl. oz.**ORIBE**$125.63**4.4★**— 2%**](https://www.amazon.com/dp/B09BGRRGFS) [**ORIBE Cote dAzur Eau de Parfum 2.5 fl. oz.**ORIBE**$132.20**4.4★**— 3%**](https://www.amazon.com/dp/B09BGM21P9)
**~~View all trending →~~**
## **What buyers say about oribe perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“It smells like the most luxurious. cause it is”*
**Hair Styling**8%
*“Love the hair products”*
**Value For Money**8%
*“Thought that the price was excellent for the quality of the product, which they relayed to me and great and a good value”*
**Moist/Dry**4%
*“moisturizes you well”*
**Quality-Overall**4%
*“such amazing quality”*
**Lather**4%
*“Smells great and lathers well,”*
**Size-Overall**4%
*“Perfect travel size”*
**Soft Feel**4%
*“Softly Memorable”*
### **What buyers complain about **
**Smell**50%
*“There's something weird about this scent”*
**Value For Money**17%
*“wayyy to over priced i thought i was gonna love it”*
**Durability**13%
*“does not last”*
**Defective Material/Parts**8%
*“Defective cap on perfume”*
**Natural Resource Wastage**4%
*“WASTE OF MONEY”*
### **Top return reasons **
**Smell**53%
**Advertised Vs Actual Product**15%
**Size-Overall**15%
**Value For Money**9%
**Product Condition**3%
**Functionality-Overall**3%
**Quality-Overall**2%
## **Common questions**
- **Is oribe perfume profitable to sell on Amazon United States?**
- The niche generates $218K/yr across 7 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the oribe perfume niche?**
- 1 brands and 3 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oribe perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.4%.
- **When does demand for oribe perfume peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the oribe perfume niche?**
- Listings span $18.00–$132.20; the average listing price is $59.89 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.
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