---
title: "Trend — oribe hair products - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oribe-hair-products/trend"
last_updated: "2026-08-11T05:38:20.992Z"
locale: en
meta:
  description: "Niche score 61/100 · $5.0M/yr market · 1.2M searches/yr · $52.55 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $5.0M/yr market · 1.2M searches/yr · $52.55 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — oribe hair products - Flapen"
---

# **oribe hair products**

**Launch it**

A $5.0M/yr market growing +5.9% this quarter with returns at 0.9% — clears our launch bar.

Market size 97Growth 32Conversion 78Competition 67Returns 96Price range 51Avg price 92Brand share 0Review moat 42Quality gap 50

**Market size**

**Incredible****$5.0M**

$5.0M/yr · 1.2M searches

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$52.55**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$21.67–$174.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,333.55**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+5.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend