---
title: "Oribe Brush — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oribe-brush"
last_updated: "2026-08-11T03:14:30.514Z"
locale: en
meta:
description: "Niche score 50/100 · $1.9M/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $1.9M/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oribe Brush — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **oribe brush**
**Worth a look**
Shows a $1.9M/yr market, but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 93Growth 24Conversion 29Competition 54Returns 76Price range 26Avg price 72Brand share 18Review moat 35Quality gap 53
**Market size**
**Great****$1.9M**
$1.9M/yr · 760K searches
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$108.22**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,981.04**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$9.82–$341.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, oribe brush is a $1.9M/yr Amazon United States market (760K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oribe brush market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$1.6M–$2.2M**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#1,075**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **74%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**4%**
- Mason Pearson46% - Denman23% - SHASH14% - Ellen Evyse6% - FRAMAR3% - Oumigiz3% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -2.6% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/oribe-brush/trend)
## **Top oribe brush search terms**
- **mason pearson hair brush**419K/yr+0.2%1.8% conv. - **mason pearson brush**106K/yr+0.7%1.0% conv. - **mason pearson**56K/yr-20.0%0.7% conv. - **denman boar bristle brush**25K/yr+123.9%5.6% conv. - **maison pearson hairbrush**32K/yr-13.2%1.9% conv. - **mason pearson boar bristle brush**19K/yr+56.5%1.3% conv. - **denman paddle brush**25K/yr-54.2%1.6% conv. - **mason pearson hairbrush**21K/yr-16.9%0.8% conv. - **denman d81m**6K/yr+83.5%6.2% conv. - **mason pearson like brush**10K/yr-19.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/oribe-brush/search-terms)
## **Top oribe brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$76K8%$153K12%$229K16%$305K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mason Pearson Handy Bristle Hair Brush 0.4 lb.**Mason Pearson**$341.80**4.5★120 rev](https://www.amazon.com/dp/B001N444HM) [2**Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Hairbrush with Natural Bristles for all Hair Types for Women & Men**Denman**$29.49**4.2★8,337 rev](https://www.amazon.com/dp/B000O05AB0) [3**Since 1869 Hand Made In Germany - Nylon and 100% First Cut Boar Bristle Brush Suitable For Normal to Thick Hair - Gently Detangles No Pulling or Split Ends - Softens Improves Texture (Large)**SHASH**$64.91**4.3★4,165 rev](https://www.amazon.com/dp/B07YXC5C26) [4**Ellen Evyse Boar Bristle Hair Brush Nylon Pins and Soft Boar Bristles for Smoothing Detangling Reducing Breakage and Enhancing Shine Hairbrush for Women Men**Ellen Evyse**$22.07**4.5★302 rev](https://www.amazon.com/dp/B0DTHGXTSK) [5**Mason Pearson HANDY MIXTURE BRUSH- NYLON/PURE BOAR BRISTLE**Mason Pearson**$204.97**4.7★480 rev](https://www.amazon.com/dp/B001N444HW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OUMIGIZ Boar Bristle Hair Brush Since 1965 British Craftsmanship Handmade Natural Wood Slick Back Hairbrush Gentle Detangling Smoothing Women Men Kids Curly Thick Fine Hair**Oumigiz**$41.98**131 rev7mo ago](https://www.amazon.com/dp/B0G1TCQL1M) [**Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Floral Fantasy Hairbrush with Natural Bristles for all Hair Types for Women & Men**Denman**$32.73**8,337 rev1y ago](https://www.amazon.com/dp/B0FDB811PT) [**Ellen Evyse Boar Bristle Hair Brush Nylon Pins and Soft Boar Bristles for Smoothing Detangling Reducing Breakage and Enhancing Shine Hairbrush for Women Men**Ellen Evyse**$22.07**302 rev1y ago](https://www.amazon.com/dp/B0DTHGXTSK) [**FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Chocolate**FRAMAR**$17.90**4,349 rev1y ago](https://www.amazon.com/dp/B0DT9N4P61) [**Oribe Flat Brush - Gently Detangles & Smooths Hair - Sleek Shiny Finish**ORIBE**$98.77**121 rev3y ago](https://www.amazon.com/dp/B0BRYHXLLY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Denman Boar Bristle Hair Brush Pink Crush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Hairbrush with Natural Bristles for all Hair Types for Women & Men**Denman**$30.50**4.2★**▲ 141%**](https://www.amazon.com/dp/B08161PCN3) [**Mason Pearson Handy Bristle Hair Brush 0.4 lb.**Mason Pearson**$341.80**4.5★**▲ 98%**](https://www.amazon.com/dp/B001N444HM) [**Mason Pearson Pocket Sensitive Hair Brush**Mason Pearson**$154.86**4.5★**▲ 70%**](https://www.amazon.com/dp/B00OZ9S9BY) [**OUMIGIZ Boar Bristle Hair Brush Since 1965 British Craftsmanship Handmade Natural Wood Slick Back Hairbrush Gentle Detangling Smoothing Women Men Kids Curly Thick Fine Hair**Oumigiz**$41.98**4.5★**▲ 52%**](https://www.amazon.com/dp/B0G1TCQL1M) [**Mason Pearson Pocket Nylon Hair Brush 0.2 lb.**Mason Pearson**$89.41**4.4★**▲ 39%**](https://www.amazon.com/dp/B001N444J0)
**~~View all trending →~~**
## **What buyers say about oribe brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**20%
*“Amazing brush”*
**Quality-Overall**14%
*“Good quality & feels so nice brushing my hair”*
**Soft Feel**13%
*“Incredibly soft”*
**Value For Money**7%
*“Excellent price”*
**Suitability Straight Hair**6%
*“It works well on my thick, coarse hair and really smooths it out”*
**Hair Styling**5%
*“Love the style”*
**Ease Of Cleaning**4%
*“Cleaning the brush is fairly easy”*
**Hair Growth**2%
*“Offers soft manageable hair”*
**Hair Removal**2%
*“Comes with very functional hair removal 'comb' for easy cleaning”*
**Ease Of Use**2%
*“it brushes it with ease”*
### **What buyers complain about **
**Hair Related**9%
*“it just makes my hair a mess”*
**Durability**8%
*“Didnt last”*
**Value For Money**8%
*“Expensive”*
**Quality-Overall**8%
*“Bad Quality”*
**Size-Overall**4%
*“a little too large”*
**Product Condition**4%
*“Received used”*
**Advertised Vs Actual Product**3%
*“Inaccurate description”*
**Suitability Short Hair**3%
*“Not great for thick hair”*
**Ease Of Cleaning**3%
*“extremely hard to clean”*
**Smell**3%
*“about two weeks in it started to smell really bad”*
### **Top return reasons **
**Size-Overall**17%
**Advertised Vs Actual Product**10%
**Product Condition**8%
**Stiffness**8%
**Quality-Overall**7%
**Suitability Short Hair**6%
**Damage/Burn Hair**6%
**Hard Feel**5%
**Functionality-Overall**5%
**Material Quality**4%
## **Common questions**
- **Is oribe brush profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the oribe brush niche?**
- 10 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in oribe brush?**
- Top complaints mined from reviews: Hair Related, Durability, Value For Money. The return rate is 1.9%.
- **When does demand for oribe brush peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the oribe brush niche?**
- Listings span $9.82–$341.80; the average listing price is $108.22 (sweet spot $15–$100). The average incumbent carries 2,981 reviews — the moat a new listing must climb.
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