---
title: "Organic Vegetable Glycerin — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/organic-vegetable-glycerin"
last_updated: "2026-08-11T08:46:40.040Z"
locale: en
meta:
description: "Niche score 44/100 · $74K/yr market · 58K searches/yr · $15.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $74K/yr market · 58K searches/yr · $15.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Organic Vegetable Glycerin — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **organic vegetable glycerin**
**Skip it**
A small market ($74K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 21Conversion 80Competition 35Returns 98Price range 59Avg price 76Brand share 47Review moat 23Quality gap 20
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.35**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.69–$31.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,992.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$74K**
$74K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, organic vegetable glycerin is a $74K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic vegetable glycerin market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$77K–$92K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#406**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **88%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**17%**
- NOW Foods25% - PURA D'OR19% - Seven Minerals15% - FSbbTaibanle10% - NV Superfoods7% - Yoken6% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
2K1KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/organic-vegetable-glycerin/trend)
## **Top organic vegetable glycerin search terms**
- **organic vegetable glycerin**20K/yr+0.6%9.0% conv. - **organic glycerin**15K/yr-4.7%8.0% conv. - **vegetable glycerine organic**8K/yr-29.9%9.5% conv. - **organic glycerin for skin**6K/yr-9.1%10.4% conv. - **glycerin organic**3K/yr+7.3%9.9% conv. - **coconut glycerin**3K/yr-10.0%6.9% conv. - **glicerina organica**3K/yr-29.6%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/organic-vegetable-glycerin/search-terms)
## **Top organic vegetable glycerin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PURA DOR 24 Oz ORGANIC Vegetable Glycerin - Derived From Coconut - Clear & Odorless - 100% Pure Premium Grade Non-GMO Kosher Vegan Cold Pressed For Hair & Body - DIY Skin Care Base**PURA D'OR**$14.23**4.6★226 rev](https://www.amazon.com/dp/B0F4LQY2ZW) [2**Seven Minerals Organic Vegetable Glycerin - Big 32 fl oz Bottle - No Palm Oil Made with Organic Coconut Oil - Therapeutical Grade Glycerine for DIYs - Hair Nails & Skin Moisturizer - Non-Gmo**Seven Minerals**$22.20**4.8★2,628 rev](https://www.amazon.com/dp/B07WJJ3G14) [3**NOW Foods Solutions Vegetable Glycerin 100% Pure Versatile Skin Care Softening and Moisturizing 16-Ounce**NOW Foods**$8.25**4.7★47,926 rev](https://www.amazon.com/dp/B0019LWU2K) [4**NOW Foods Solutions Organic Vegetable Glycerin Oil 100% Pure Softening and Moisturizing Multi-Purpose Skin Care 8-Ounce**NOW Foods**$7.95**4.6★2,193 rev](https://www.amazon.com/dp/B07MFTRWJ3) [5**NV Superfoods - Organic Vegetable Glycerin - 32 Fl Oz - Palm Oil Free - USP Food Grade 100% Natural Carrier for Essential Oils Perfect for Skin Hair & Nails as well as Arts & Crafts**NV Superfoods**$25.50**4.5★324 rev](https://www.amazon.com/dp/B0B483FNBX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Glycerin Vegetable Glycerine 32 fl oz USDA Certified Liquid Vegetal**Yoken**$20.43**82 rev6mo ago](https://www.amazon.com/dp/B0FR4VP6RZ) [**FSbbTaibanle Organic Vegetable Glycerin USDA Organic Certified 100% Pure 6 Fl Oz Natural Skin & Hair Moisturizer Ideal for DIY Beauty Soaps Lotions & More Non-GMO Palm Oil Free**FSbbTaibanle**$10.00**166 rev1y ago](https://www.amazon.com/dp/B0FCSHMYFK) [**FSbbTaibanle Organic Vegetable Glycerin USDA Organic Certified 100% Pure 16 fl oz Natural Skin & Hair Moisturizer Ideal for DIY Beauty Soaps Lotions & More Non-GMO Palm Oil Free**FSbbTaibanle**$16.56**166 rev1y ago](https://www.amazon.com/dp/B0FCS8H364) [**PURA DOR 24 Oz ORGANIC Vegetable Glycerin - Derived From Coconut - Clear & Odorless - 100% Pure Premium Grade Non-GMO Kosher Vegan Cold Pressed For Hair & Body - DIY Skin Care Base**PURA D'OR**$14.23**226 rev1y ago](https://www.amazon.com/dp/B0F4LQY2ZW) [**Vegetable Glycerin USP 99.7% Pure Food Grade Liquid Non-GMO Pure Softening and Moisturizing Organic Glycerin for Skin Hair DIY Projects and More 1 Gallon (3.8 L)**Generic**$31.56**13 rev1y ago](https://www.amazon.com/dp/B0DYG4Q48T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vegetable Glycerin USP 99.7% Pure Food Grade Liquid Non-GMO Pure Softening and Moisturizing Organic Glycerin for Skin Hair DIY Projects and More 1 Gallon (3.8 L)**Generic**$31.56**4.8★**▲ 234%**](https://www.amazon.com/dp/B0DYG4Q48T) [**Organic Glycerin Vegetable Glycerine 32 fl oz USDA Certified Liquid Vegetal**Yoken**$20.43**4.8★**▲ 132%**](https://www.amazon.com/dp/B0FR4VP6RZ) [**J MAC BOTANICALS Organic Vegetable Glycerin (Glass Bottle)**J MAC BOTANICALS**$9.83**4.6★**▲ 112%**](https://www.amazon.com/dp/B0BXFJD7R4) [**Aura Cacia Organic Skin Care Oil Vegetable Glycerin 4 Fluid Ounce**Aura Cacia**$4.92**4.6★**▲ 61%**](https://www.amazon.com/dp/B01KLK34JM) [**Raw Plus Rare Food Grade Vegetable Glycerin 16 oz**Raw Plus Rare**$10.06**4.7★**▲ 60%**](https://www.amazon.com/dp/B09Z2TJQKW)
**~~View all trending →~~**
## **What buyers say about organic vegetable glycerin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Very happy with quality, pricing and effects in lotion”*
**Moist/Dry**12%
*“It is hydrating”*
**Value For Money**8%
*“Good Value”*
**Soft Feel**6%
*“Soft hands”*
**Advertised Vs Actual Product**6%
*“Accurately described”*
**Smell**4%
*“Smell good”*
**Suitability Dry Skin**3%
*“It works for my dry skin”*
**Suitability Combination Skin**3%
*“Perfect for sensitive skin”*
**Ingredients-Overall**2%
*“Wonderful to use with herbs”*
**Efficiency**2%
*“it does the job every time”*
### **What buyers complain about **
**Leak-Proof**10%
*“the bottle leaks”*
**Adhesion/Stickiness**9%
*“Leaves skin and hair feeling sticky”*
**Allergies**5%
*“After the first use, I experienced itching and redness”*
**Advertised Vs Actual Product**4%
*“The description says organic but the actual bottle does not.”*
**Smell**4%
*“and no discernible scent”*
**Moist/Dry**3%
*“I used to be so dry”*
**Oily/Greasy**3%
*“feels greasy at first”*
**Thickness**3%
*“Its thick”*
**Ease Of Use**2%
*“is difficult to use”*
**Quality-Overall**2%
*“Need to used a better quality bottle”*
### **Top return reasons **
**Leak-Proof**26%
**Size-Overall**12%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Adhesion/Stickiness**6%
**Smell**5%
**Texture/Consistency-Overall**5%
**Value For Money**4%
**Motor Power**4%
**Oily/Greasy**2%
## **Common questions**
- **Is organic vegetable glycerin profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the organic vegetable glycerin niche?**
- 14 brands and 54 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in organic vegetable glycerin?**
- Top complaints mined from reviews: Leak-Proof, Adhesion/Stickiness, Allergies. The return rate is 0.4%.
- **When does demand for organic vegetable glycerin peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the organic vegetable glycerin niche?**
- Listings span $3.69–$31.56; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 6,993 reviews — the moat a new listing must climb.
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