---
title: "Organic Vaseline — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/organic-vaseline"
last_updated: "2026-08-11T03:08:07.265Z"
locale: en
meta:
description: "Niche score 40/100 · $52K/yr market · 57K searches/yr · $13.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $52K/yr market · 57K searches/yr · $13.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Organic Vaseline — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **organic vaseline**
**Skip it**
A small market ($52K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 16Conversion 71Competition 24Returns 96Price range 50Avg price 66Brand share 47Review moat 41Quality gap 32
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.50–$23.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,368.73**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-18.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$52K**
$52K/yr · 57K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, organic vaseline is a $52K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic vaseline market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$69K–$83K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#399**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **87%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**579**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**16%**
- 365 by Whole Foods Market22% - Sky Organics21% - Beesaluxe19% - The Honest Company8% - Earth Mama8% - Burt's Bees7% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/organic-vaseline/trend)
## **Top organic vaseline search terms**
- **unpetroleum jelly**20K/yr-24.3%3.8% conv. - **non petroleum jelly**16K/yr-17.5%6.3% conv. - **petroleum free jelly**10K/yr+9.6%6.0% conv. - **unpetroleum jelly organic**7K/yr-38.2%5.9% conv. - **un petroleum jelly**5K/yr-28.2%5.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/organic-vaseline/search-terms)
## **Top organic vaseline products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$16K40%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**365 by Whole Foods Market Petroleum Free Multi-Purpose Jelly Versatile Skin Moisturizer 4 Ounce**365 by Whole Foods Market**$6.50**4.4★112 rev](https://www.amazon.com/dp/B085D52QTH) [2**Sky Organics Organic Petroleum-free Jelly Multi-Purpose Skin Care Balm with Organic Shea Butter Coconut Oil Olive Oil & Vitamin E Moisturizing Lip Balm & Moisturizer for Dry Skin 2.5 Oz**Sky Organics**$16.62**4.5★391 rev](https://www.amazon.com/dp/B0CDLYNKNB) [3**Beesalene Original Unpetroleum - 100% Natural & Hypoallergenic Alternative to Petroleum Jelly - Lips Hands Baby Makeup Remover and More (2 Ounce)**Beesaluxe**$11.61**4.6★798 rev](https://www.amazon.com/dp/B0D3JKHS76) [4**The Honest Company Head to Toe Multi-Purpose Healing Ointment Safe for Sensitive Skin Hypoallergenic Fragrance-Free Vegan 5 oz**The Honest Company**$8.12**4.6★5,310 rev](https://www.amazon.com/dp/B0BYHN1CV9) [5**Burts Bees Baby 100% Natural Origin Multipurpose Healing Ointment Face & Body Baby Ointment 7.5 Ounce Tub**Burt's Bees**$7.81**4.7★11,997 rev](https://www.amazon.com/dp/B006YTX0HQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Goldcrest Naturals Plant-Based Petroleum Jelly Alternative Multipurpose Moisturizing Balm for Dry Skin & Lips Vegan Cruelty-Free Petroleum-Free Jelly 3 oz**Goldcrest Naturals**$16.95**16 rev1y ago](https://www.amazon.com/dp/B0FDF75VQK) [**Beesaluxe Veggielene - 100% Natural Vegan & Hypoallergenic Alternative to Petroleum Jelly - Unpetroleum - Lips Hands Baby Makeup Remover and More (2 Ounce)**Beesaluxe**$12.22**190 rev2y ago](https://www.amazon.com/dp/B0D47PN621) [**Beesalene Original Unpetroleum - 100% Natural & Hypoallergenic Alternative to Petroleum Jelly - Lips Hands Baby Makeup Remover and More (2 Ounce)**Beesaluxe**$11.61**798 rev2y ago](https://www.amazon.com/dp/B0D3JKHS76) [**Beesalene Original Unpetroleum - 100% Natural & Hypoallergenic Alternative to Petroleum Jelly - Lips Hands Feet Makeup Remover and More (8 Ounce)**Beesaluxe**$23.54**798 rev2y ago](https://www.amazon.com/dp/B0D3JMVJ8M) [**Butterd Bodycare: Helly Jelly Multipurpose Un-Petroleum Non-Petroleum Body Jelly and Skin Protectant Ointment for Adults and Babies with Castor Oil | Hydrating and Moisturizer (6 oz.)**Butter'd Bodycare**$18.68**42 rev2y ago](https://www.amazon.com/dp/B0DJTC77JV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Earth Mama Organic Baby Face Nose & Cheek Balm | Moisturizer with Calendula Oil for Dry Skin Care Natural Petroleum Jelly Alternative (2-Fluid Ounce 2-Pack)**Earth Mama**$19.42**4.6★**▲ 185%**](https://www.amazon.com/dp/B07BWB9VJB) [**Butterd Bodycare: Helly Jelly Multipurpose Un-Petroleum Non-Petroleum Body Jelly and Skin Protectant Ointment for Adults and Babies with Castor Oil | Hydrating and Moisturizer (6 oz.)**Butter'd Bodycare**$18.68**4.5★**▲ 122%**](https://www.amazon.com/dp/B0DJTC77JV) [**Earth Mama Organic Baby Face Nose & Cheek Balm | Moisturizer with Calendula Oil for Dry Skin Care Natural Petroleum Jelly Alternative (2-Fluid Ounce)**Earth Mama**$9.83**4.6★**▲ 79%**](https://www.amazon.com/dp/B078B9JPLX) [**365 by Whole Foods Market Petroleum Free Multi-Purpose Jelly Versatile Skin Moisturizer 4 Ounce**365 by Whole Foods Market**$6.50**4.4★**▲ 31%**](https://www.amazon.com/dp/B085D52QTH) [**Burts Bees Baby 100% Natural Origin Multipurpose Healing Ointment Face & Body Baby Ointment 7.5 Ounce Tub**Burt's Bees**$7.81**4.7★**▲ 30%**](https://www.amazon.com/dp/B006YTX0HQ)
**~~View all trending →~~**
## **What buyers say about organic vaseline**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Its cheaper, bigger, and works the best from what Ive used so far”*
**Moist/Dry**13%
*“Good moisturizer”*
**Smell**7%
*“Smells great”*
**Soft Feel**6%
*“Soft, soft...nice”*
**Value For Money**5%
*“Worth the price”*
**Allergies**5%
*“Good for irritation in sensitive areas”*
**Efficiency**4%
*“Effective”*
**Ingredients-Overall**3%
*“has no bad ingredients”*
**Advertised Vs Actual Product**3%
*“It is exactly as described”*
**Toxic/Chemical Free**2%
*“Non Toxic”*
### **What buyers complain about **
**Smell**31%
*“Bad smell”*
**Texture/Consistency-Overall**6%
*“Terrible texture”*
**Allergies**6%
*“Made skin worse”*
**Thickness**4%
*“goes on very thick on your skin”*
**Oily/Greasy**3%
*“But there is sunflower oil in it which is just as bad”*
**Size-Overall**3%
*“Small size”*
**Value For Money**3%
*“Its pretty costly”*
**Ease Of Use**3%
*“I can not use it”*
**Hard Feel**3%
*“A little gritty”*
**Skin Health**2%
*“Caused bumps on skin”*
### **Top return reasons **
**Smell**44%
**Texture/Consistency-Overall**10%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Product Condition**3%
**Size-Overall**3%
**Thickness**2%
**Oily/Greasy**2%
**Adhesion/Stickiness**2%
**Value For Money**2%
## **Common questions**
- **Is organic vaseline profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 15 tracked products. 90-day search growth is -18.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the organic vaseline niche?**
- 12 brands and 579 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in organic vaseline?**
- Top complaints mined from reviews: Smell, Texture/Consistency-Overall, Allergies. The return rate is 0.9%.
- **When does demand for organic vaseline peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the organic vaseline niche?**
- Listings span $6.50–$23.54; the average listing price is $13.88 (sweet spot $15–$100). The average incumbent carries 2,369 reviews — the moat a new listing must climb.
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