---
title: "Organic Makeup Remover Wipes — $520K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/organic-makeup-remover-wipes"
last_updated: "2026-08-11T09:41:59.339Z"
locale: en
meta:
description: "Niche score 46/100 · $520K/yr market · 232K searches/yr · $13.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $520K/yr market · 232K searches/yr · $13.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Organic Makeup Remover Wipes — $520K/yr Amazon US Niche (2026) - Flapen"
---
# **organic makeup remover wipes**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 61Growth 23Conversion 98Competition 9Returns 98Price range 55Avg price 64Brand share 6Review moat 22Quality gap 48
**Conversion**
**Incredible****16.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.66**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$520K**
$520K/yr · 232K searches
**Price range**
**Good****$6.37–$25.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,377**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, organic makeup remover wipes is a $520K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic makeup remover wipes market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$410K–$546K**
- units × avg price
- **Conversion rate**
- **16.4%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**29**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Honest Beauty84% - The Face Shop4% - CeraVe4% - Burt's Bees3% - The Honest Company3% - Ursa Major2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/organic-makeup-remover-wipes/trend)
## **Top organic makeup remover wipes search terms**
- **honest makeup wipes**23K/yr+47.9%32.1% conv. - **honest makeup**48K/yr-20.9%1.2% conv. - **honest face wipes**20K/yr+10.1%23.8% conv. - **organic makeup remover wipes**19K/yr-1.9%7.8% conv. - **organic face wipes**14K/yr+7.8%4.6% conv. - **honest makeup remover wipes**30K/yr-47.9%21.7% conv. - **honest beauty makeup**18K/yr-46.9%0.3% conv. - **natural makeup remover wipes**9K/yr+4.1%8.8% conv. - **natural face wipes**6K/yr+6.8%4.0% conv. - **honest face**5K/yr+11.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/organic-makeup-remover-wipes/search-terms)
## **Top organic makeup remover wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$78K30%$156K45%$234K60%$312K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Honest Beauty Fragrance Free Cleansing Makeup Remover Facial Wipes Plant Based Hypoallergenic Sensitive Skin 90 Count**Honest Beauty**$19.47**4.4★8,569 rev](https://www.amazon.com/dp/B09WZXQRMW) [2**Honest Beauty Fragrance Free Cleansing Makeup Remover Facial Wipes | Plant Based Hypoallergenic Gentle for Sensitive Skin | 30 Count**Honest Beauty**$7.87**4.4★8,569 rev](https://www.amazon.com/dp/B07F4JYZNG) [3**THE FACE SHOP Rice Water Bright Makeup Remover Wipes for Face Moisturizing Infused with Rice Extract Disposable Cleansing Facial Wipes 50 Count**The Face Shop**$9.42**4.6★2,605 rev](https://www.amazon.com/dp/B07KG2XX67) [4**CeraVe Makeup Remover Wipes Plant Based Face Wipes Biodegradable in Compost Waterless Face Wash Travel Essentials for Women Suitable for Sensitive Skin Fragrance-free + Non-comedogenic 25ct**CeraVe**$10.59**4.6★6,543 rev](https://www.amazon.com/dp/B09LXWPB1V) [5**Burts Bees Micellar Rose Water Facial Towelettes 100% Plant Based Cloth; 99% Natural Origin; Remove Makeup Cleanse Hydrate; No Greasy Oily Residue; All Skin Types; 30 Ct Pack of 3 (Pack May Vary)**Burt's Bees**$15.21**4.6★11,973 rev](https://www.amazon.com/dp/B093T3LQPP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THE FACE SHOP Rice Water Bright Makeup Remover Wipes for Face Moisturizing Infused with Rice Extract Disposable Cleansing Facial Wipes 50 Count**The Face Shop**$9.42**2,605 rev3y ago](https://www.amazon.com/dp/B07KG2XX67) [**Honest Beauty Fragrance Free Cleansing Makeup Remover Facial Wipes Plant Based Hypoallergenic Sensitive Skin 90 Count**Honest Beauty**$19.47**8,569 rev4y ago](https://www.amazon.com/dp/B09WZXQRMW) [**CeraVe Makeup Remover Wipes Plant Based Face Wipes Biodegradable in Compost Waterless Face Wash Travel Essentials for Women Suitable for Sensitive Skin Fragrance-free + Non-comedogenic 25ct**CeraVe**$10.59**6,543 rev4y ago](https://www.amazon.com/dp/B09LXWPB1V) [**The Honest Company Hydrate and Cleanse Naturally Scented Wipes Cleansing Multi-Tasking 99% Water Plant Based Hypoallergenic Aloe Cucumber 60 Count**The Honest Company**$6.37**2,275 rev5y ago](https://www.amazon.com/dp/B0958JYLZN) [**Burts Bees Micellar Rose Water Facial Towelettes 100% Plant Based Cloth; 99% Natural Origin; Remove Makeup Cleanse Hydrate; No Greasy Oily Residue; All Skin Types; 30 Ct Pack of 3 (Pack May Vary)**Burt's Bees**$15.21**11,973 rev5y ago](https://www.amazon.com/dp/B093T3LQPP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burts Bees Micellar Rose Water Facial Towelettes 100% Plant Based Cloth; 99% Natural Origin; Remove Makeup Cleanse Hydrate; No Greasy Oily Residue; All Skin Types; 30 Ct Pack of 3 (Pack May Vary)**Burt's Bees**$15.21**4.6★**▲ 63%**](https://www.amazon.com/dp/B093T3LQPP) [**Ursa Major Essential Face Wipes | Natural Biodegradable Cruelty-Free | Cleanse Exfoliate Soothe and Hydrate | Individually Wrapped | 20 Count**Ursa Major**$25.46**4.6★**▲ 49%**](https://www.amazon.com/dp/B00DRHKPHQ) [**THE FACE SHOP Rice Water Bright Makeup Remover Wipes for Face Moisturizing Infused with Rice Extract Disposable Cleansing Facial Wipes 50 Count**The Face Shop**$9.42**4.6★**▲ 12%**](https://www.amazon.com/dp/B07KG2XX67) [**Honest Beauty Fragrance Free Cleansing Makeup Remover Facial Wipes | Plant Based Hypoallergenic Gentle for Sensitive Skin | 30 Count**Honest Beauty**$7.87**4.4★**— 5%**](https://www.amazon.com/dp/B07F4JYZNG) [**Honest Beauty Fragrance Free Cleansing Makeup Remover Facial Wipes Plant Based Hypoallergenic Sensitive Skin 90 Count**Honest Beauty**$19.47**4.4★**— 4%**](https://www.amazon.com/dp/B09WZXQRMW)
**~~View all trending →~~**
## **What buyers say about organic makeup remover wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**16%
*“Great at removing makeup”*
**Soft Feel**11%
*“Leaves skin soft”*
**Quality-Overall**9%
*“Excellent quality, I love this clean Brand”*
**Ease Of Cleaning**9%
*“Make clean up a breeze”*
**Smell**8%
*“fresh scents”*
**Moist/Dry**5%
*“also moisturizes”*
**Eyelash Quality**4%
*“Excellent with primer and mascara”*
**Suitability Combination Skin**4%
*“Perfect for sensitive skin”*
**Ease Of Use**3%
*“Easy to use”*
**Value For Money**3%
*“Excellent value”*
### **What buyers complain about **
**Moist/Dry**10%
*“Dried out”*
**Allergies**9%
*“Highly irritating”*
**Smell**9%
*“Funny smell”*
**Size-Overall**6%
*“Falls very short”*
**Sensitivity-Overall**5%
*“Not good for sensitive skin”*
**Ease Of Cleaning**4%
*“It takes a bit more effort than the wipes I was using”*
**Value For Money**3%
*“a bit pricey”*
**Functionality-Overall**2%
*“Just doesnt live up to its main purpose”*
**Eyelash Quality**2%
*“cannot wear black mascara”*
**Smudge Resistance**2%
*“All this product does is smear the mascara on my skin”*
### **Top return reasons **
**Color**15%
**Moist/Dry**13%
**Smell**12%
**Advertised Vs Actual Product**11%
**Functionality-Overall**6%
**Value For Money**5%
**Size-Overall**4%
**Product Condition**4%
**Eyeliner Quality**2%
**Skin Health**2%
## **Common questions**
- **Is organic makeup remover wipes profitable to sell on Amazon United States?**
- The niche generates $520K/yr across 9 tracked products. 90-day search growth is -3.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the organic makeup remover wipes niche?**
- 6 brands and 29 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in organic makeup remover wipes?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Smell. The return rate is 0.4%.
- **When does demand for organic makeup remover wipes peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the organic makeup remover wipes niche?**
- Listings span $6.37–$25.46; the average listing price is $13.66 (sweet spot $15–$100). The average incumbent carries 9,377 reviews — the moat a new listing must climb.
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