---
title: "Organic Lip Oil — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/organic-lip-oil"
last_updated: "2026-08-11T05:33:32.020Z"
locale: en
meta:
description: "Niche score 42/100 · $143K/yr market · 149K searches/yr · $10.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $143K/yr market · 149K searches/yr · $10.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Organic Lip Oil — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **organic lip oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 17Conversion 84Competition 39Returns 95Price range 0Avg price 36Brand share 0Review moat 41Quality gap 76
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,392.53**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$10.32**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$143K**
$143K/yr · 149K searches
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.83–$14.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, organic lip oil is a $143K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic lip oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$155K–$206K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**560**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Weleda34% - Well People33% - Burt's Bees30% - Honest Beauty2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/organic-lip-oil/trend)
## **Top organic lip oil search terms**
- **burts bees lip oil**32K/yr-9.1%5.7% conv. - **weleda lip balm**25K/yr-27.7%15.7% conv. - **well people lip**13K/yr-4.9%3.6% conv. - **well people lipstick**17K/yr+13.8%1.2% conv. - **weleda lip**10K/yr-34.8%14.6% conv. - **organic lip oil**11K/yr-34.1%1.0% conv. - **well people lip gloss**7K/yr+2.1%7.2% conv. - **well people lip oil**7K/yr-16.0%5.1% conv. - **natural lip oil**6K/yr-27.4%1.1% conv. - **well people lip balm**4K/yr-24.3%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/organic-lip-oil/search-terms)
## **Top organic lip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$57K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burts Bees Lip Oil Clear Day Instant Hydration Nourishes and Softens Lips Tint Free High Shine Finish Responsibly Sourced Jojoba Oil Non Sticky Wand Applicator 0.15 Ounce**Burt's Bees**$9.73**4.6★388 rev](https://www.amazon.com/dp/B0FS86VZQT) [2**Weleda Skin Food Lip Butter 0.27 Ounce Plant Rich Moisturizing Lip Care with Sunflower Seed Oil Chamomile and Calendula**Weleda**$6.72**4.4★8,752 rev](https://www.amazon.com/dp/B07JKF4G32) [3**Weleda Everon Lip Balm Soin Des Levres - 0.17 Oz White**Weleda**$5.37**4.3★3,598 rev](https://www.amazon.com/dp/B00009WO0V) [4**Well People Lush Lip Tinted Oil Moisturizing Lip Oil For Nourishing & Conditioning Lips Adds Sheer Color Vegan & Cruelty-free Soft Peony**Well People**$10.82**4.3★536 rev](https://www.amazon.com/dp/B0CQMYSYC4) [5**Well People Lush Lip Tinted Oil Moisturizing Lip Oil For Nourishing & Conditioning Lips Adds Sheer Color Vegan & Cruelty-free Dusty Rose**Well People**$10.87**4.3★536 rev](https://www.amazon.com/dp/B0DM77P3V5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burts Bees Lip Oil Clear Day Instant Hydration Nourishes and Softens Lips Tint Free High Shine Finish Responsibly Sourced Jojoba Oil Non Sticky Wand Applicator 0.15 Ounce**Burt's Bees**$9.73**388 rev8mo ago](https://www.amazon.com/dp/B0FS86VZQT) [**Burts Bees Lip Oil Pink Sky Instant Hydration Nourishes and Softens Lips Sheer Wash of Color High Shine Finish Responsibly Sourced Jojoba Oil Non Sticky Wand Applicator 0.15 Ounce**Burt's Bees**$9.95**388 rev8mo ago](https://www.amazon.com/dp/B0FS83C3S1) [**Burts Bees Lip Oil Plum Twilight Instant Hydration Nourishes and Softens Lips Sheer Wash of Color High Shine Finish Responsibly Sourced Jojoba Oil Non Sticky Wand Applicator 0.15 Ounce**Burt's Bees**$9.77**388 rev8mo ago](https://www.amazon.com/dp/B0FS86142Q) [**Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Pink Grapefruit**Well People**$12.49**156 rev9mo ago](https://www.amazon.com/dp/B0FWFR75NR) [**Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Coconut**Well People**$12.68**156 rev9mo ago](https://www.amazon.com/dp/B0FWFJMF3P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Weleda Skin Food Lip Balm**Weleda**$5.78**4.3★**▲ 225%**](https://www.amazon.com/dp/B0F8JKWY94) [**Burts Bees Lip Oil Clear Day Instant Hydration Nourishes and Softens Lips Tint Free High Shine Finish Responsibly Sourced Jojoba Oil Non Sticky Wand Applicator 0.15 Ounce**Burt's Bees**$9.73**4.6★**▲ 81%**](https://www.amazon.com/dp/B0FS86VZQT) [**Well People Lush Lip Tinted Oil Moisturizing Lip Oil For Nourishing & Conditioning Lips Adds Sheer Color Vegan & Cruelty-free Soft Peony**Well People**$10.82**4.3★**▲ 54%**](https://www.amazon.com/dp/B0CQMYSYC4) [**Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Honey Plum**Well People**$12.58**4.6★**▲ 51%**](https://www.amazon.com/dp/B0FWF7L3PG) [**Well People Lip Butter SPF 15 Tinted Balm Hydrating Lip Balm For Sun Protection & A Hint Of Color Infused With Non-Micronized Zinc Oxide Vegan & Cruelty-free Wine**Well People**$14.61**3.5★**▲ 39%**](https://www.amazon.com/dp/B007RHYBI6)
**~~View all trending →~~**
## **What buyers say about organic lip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**19%
*“Super hydrating”*
**Color**17%
*“Great Color”*
**Quality-Overall**10%
*“Excellent product”*
**Soft Feel**9%
*“Very smooth feels good”*
**Smell**5%
*“The scent is pleasant”*
**Brightness/Shine/Glow**4%
*“Nice shine”*
**Value For Money**4%
*“Affordable price”*
**Ease Of Application**2%
*“easy application”*
**Durability**2%
*“it stays on for hours”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Moist/Dry**17%
*“Not Very Hydrating”*
**Durability**9%
*“Not long lasting”*
**Thickness**7%
*“It didn't come out thick like a lip balm”*
**Color**6%
*“The color is not like what is shown”*
**Smell**5%
*“Smell is so bad”*
**Adhesion/Stickiness**4%
*“Not sticky”*
**Value For Money**3%
*“not worth the price”*
**Oily/Greasy**3%
*“Leaves my lips oily”*
**Size-Overall**2%
*“The applicator is a bit big if you have smaller lips”*
**Texture/Consistency-Overall**2%
*“I am not wild about the texture”*
### **Top return reasons **
**Color**42%
**Advertised Vs Actual Product**11%
**Product Condition**7%
**Adhesion/Stickiness**6%
**Moist/Dry**6%
**Smell**4%
**Leak-Proof**3%
**Texture/Consistency-Overall**2%
**Functionality-Overall**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is organic lip oil profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the organic lip oil niche?**
- 4 brands and 560 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in organic lip oil?**
- Top complaints mined from reviews: Moist/Dry, Durability, Thickness. The return rate is 1.0%.
- **When does demand for organic lip oil peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the organic lip oil niche?**
- Listings span $4.83–$14.88; the average listing price is $10.32 (sweet spot $15–$100). The average incumbent carries 2,393 reviews — the moat a new listing must climb.
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