---
title: "Organic Face Mask — $211K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/organic-face-mask"
last_updated: "2026-08-11T02:06:22.401Z"
locale: en
meta:
description: "Niche score 59/100 · $211K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $211K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Organic Face Mask — $211K/yr Amazon US Niche (2026) - Flapen"
---
# **organic face mask**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 22Conversion 44Competition 92Returns 96Price range 81Avg price 81Brand share 91Review moat 24Quality gap 37
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.38**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.85–$68.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$211K**
$211K/yr · 348K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,731.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, organic face mask is a $211K/yr Amazon United States market (348K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic face mask market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$217K–$261K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**55 **▼falling
**Sellers**
**693**
**Top-5 brand share**
**44%**
Top 20: 77%
**Top-5 click share**
**23%**
Top 20: 51%
**Open market**
**52%**
- medicube15% - BIODANCE14% - SHVYOG7% - VT COSMETICS5% - NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS5% - KONEUK3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/organic-face-mask/trend)
## **Top organic face mask search terms**
- **brightening face mask**46K/yr+8.0%2.3% conv. - **organic face mask**36K/yr-10.7%3.3% conv. - **sheet masks bulk**26K/yr-12.7%2.6% conv. - **hydrating sheet mask**26K/yr-26.5%4.1% conv. - **face mask cream**21K/yr+3.3%2.4% conv. - **calming face mask**19K/yr+1.6%2.7% conv. - **face mask kit**27K/yr-2.8%1.4% conv. - **firming face mask**15K/yr-14.1%2.7% conv. - **daily face mask**14K/yr+5.6%2.3% conv. - **face pack for glowing skin**12K/yr+38.2%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/organic-face-mask/search-terms)
## **Top organic face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$13K8%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea**BIODANCE**$16.12**4.5★42,854 rev](https://www.amazon.com/dp/B0B2RM68G2) [2**SHVYOG Turmeric Vitamin C Clay Mask with Kaolin Clay for Dull & Blemish-Prone Skin Deep Cleansing Facial Mask Face Masks Skincare for Controlling Oil and Refining Pores 5.29 Oz 150g**SHVYOG**$10.79**4.4★11,745 rev](https://www.amazon.com/dp/B08YRD11VS) [3**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**4.5★1,714 rev](https://www.amazon.com/dp/B0FB36X74P) [4**New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**$16.26**4.5★52,637 rev](https://www.amazon.com/dp/B01NCM25K7) [5**VT COSMETICS CICA Daily Soothing Mask 30 Sheet Face Masks for Sensitive Skin Centella Asiatica & Triple Hyaluronic Acid Hydrating Korean Sheet Mask for Redness Dryness & Skin Barrier Care**VT COSMETICS**$16.09**4.5★16,320 rev](https://www.amazon.com/dp/B083X5R6VR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**1,714 rev8mo ago](https://www.amazon.com/dp/B0FB36X74P) [**COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz**COSRX**$13.60**1,413 rev8mo ago](https://www.amazon.com/dp/B0FWK57DL4) [**Burts Bees Mothers Day Gifts Face Mask Bundle Set Hydrating Watermelon Calming Rose & Refreshing Cucumber Face Sheet Masks for Single Use Skin Care 99% Natural Origin 3 Count 0.33oz Each**Burt's Bees**$8.36**18,995 rev1y ago](https://www.amazon.com/dp/B0F8WW63MK) [**medicube Wrapping Mask PDRN Caffeine Overnight Peel Off Facial Mask | Firming Depuffing & Hydration | Caffeine Collagen For Refined Glass Skin & Face Contour Support | Korean Skin Care 2.53 fl.oz**medicube**$16.30**2,315 rev1y ago](https://www.amazon.com/dp/B0F8HHJG25) [**Ebanel Bio Collagen Face Mask 4-Pack Hydrating Face Masks with 7 Peptides Hyaluronic Acid Niacinamide Centella Rose Water Ceramide and B5 Glass Skin Tightening and Lifting Korean Sheet Masks**Ebanel**$18.62**245 rev1y ago](https://www.amazon.com/dp/B0F28WJZR3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz**COSRX**$13.60**4.5★**▲ 198%**](https://www.amazon.com/dp/B0FWK57DL4) [**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**4.5★**▲ 82%**](https://www.amazon.com/dp/B0FB36X74P) [**Anua PDRN Hyaluronic Acid Capsule 100 Serum Mask Hydrating & Soothing Face Mask for Glass Skin Dewy Glow and Firm Looking Skin Salmon DNA & Collagen Lightweight Texture Korean Skin Care (10EA)**ANUA**$21.68**4.6★**▲ 63%**](https://www.amazon.com/dp/B0DWXCNQN4) [**BIODANCE Rejuvenating Caviar PDRN Real Deep Mask Overnight Hydrogel Face Mask Skin Firming Radiance Enhancing Skin Recovery Korean Skin Care Self Care Gifts for Women | 1.19oz(34g) x 4ea**BIODANCE**$17.42**4.5★**▲ 46%**](https://www.amazon.com/dp/B0FGJLJGFD) [**Beauty of Joseon Red Bean Pore Refreshing Mask Mud Cream Hydrating Wash Off Pack Pore Cleansing Exfoliator Korean Skin Care for Men and Women 140ml 4.73 fl.oz**Beauty of Joseon**$18.54**4.6★**▲ 30%**](https://www.amazon.com/dp/B0BJPKX14D)
**~~View all trending →~~**
## **What buyers say about organic face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**16%
*“Dries fast”*
**Suitability Combination Skin**12%
*“Gentle on sensitive skin”*
**Soft Feel**12%
*“Leaves your face so soft”*
**Quality-Overall**9%
*“Great quality the prices is affordable —I recommend this product”*
**Brightness/Shine/Glow**6%
*“Great shine”*
**Suitability Dry Skin**6%
*“Helps dry skin”*
**Value For Money**6%
*“much cheaper”*
**Ease Of Use**3%
*“Ease of use”*
**Advertised Vs Actual Product**2%
*“As promised”*
**Efficiency**2%
*“Works Beautifully”*
### **What buyers complain about **
**Allergies**12%
*“Allergic reaction”*
**Value For Money**5%
*“Too expensive”*
**Moist/Dry**5%
*“does not moisturize”*
**Durability**5%
*“breaks apart”*
**Skin Health**5%
*“Burns the face”*
**Ease Of Use**4%
*“Difficult to remove”*
**Functionality-Overall**4%
*“No results”*
**Size-Overall**4%
*“Way too big”*
**Adhesion/Stickiness**3%
*“Doesn't stick well at all”*
**Smell**3%
*“Odd smell”*
### **Top return reasons **
**Functionality-Overall**16%
**Advertised Vs Actual Product**13%
**Value For Money**11%
**Moist/Dry**6%
**Size-Overall**5%
**Skin Health**4%
**Adhesion/Stickiness**4%
**Smell**4%
**Leak-Proof**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is organic face mask profitable to sell on Amazon United States?**
- The niche generates $211K/yr across 93 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the organic face mask niche?**
- 55 brands and 693 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in organic face mask?**
- Top complaints mined from reviews: Allergies, Value For Money, Moist/Dry. The return rate is 0.8%.
- **When does demand for organic face mask peak?**
- Demand peaks in Mar–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the organic face mask niche?**
- Listings span $3.85–$68.46; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 6,731 reviews — the moat a new listing must climb.
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