---
title: "Trend — organic bath salts - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/organic-bath-salts/trend"
last_updated: "2026-08-11T06:38:08.181Z"
locale: en
meta:
  description: "Niche score 52/100 · $160K/yr market · 88K searches/yr · $19.65 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $160K/yr market · 88K searches/yr · $19.65 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — organic bath salts - Flapen"
---

# **organic bath salts**

**Worth a look**

Shows low returns (0.3%), but soft demand (-11.4% this quarter) keeps it on the watch list.

Market size 34Growth 19Conversion 84Competition 65Returns 99Price range 81Avg price 87Brand share 42Review moat 26Quality gap 22

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.65**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$5.81–$56.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$160K**

$160K/yr · 88K searches

**Review moat**

**Okay****3,896.41**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch

## Trend