---
title: "Orange Lipstick — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/orange-lipstick"
last_updated: "2026-08-11T02:04:00.513Z"
locale: en
meta:
description: "Niche score 58/100 · $71K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $71K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Orange Lipstick — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **orange lipstick**
**Worth a look**
Shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 54Conversion 65Competition 77Returns 87Price range 57Avg price 24Brand share 78Review moat 20Quality gap 78
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$1.33–$33.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+26.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.78**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****13,001.05**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$71K**
$71K/yr · 140K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, orange lipstick is a $71K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange lipstick market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$70K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **60%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**173**
**Top-5 brand share**
**57%**
Top 20: 98%
**Top-5 click share**
**38%**
Top 20: 80%
**Open market**
**37%**
- REVLON16% - COVERGIRL11% - MAYBELLINE11% - wet n wild10% - MAKI YIKA9% - Oulac6%
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — +26.6% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/orange-lipstick/trend)
## **Top orange lipstick search terms**
- **orange lipstick**78K/yr+29.9%4.5% conv. - **orange lipstick for women**19K/yr+14.8%6.7% conv. - **orange red lipstick**12K/yr+7.7%3.2% conv. - **orange matte lipstick**9K/yr+42.7%3.4% conv. - **burnt orange lipstick**11K/yr+19.4%1.7% conv. - **red orange lipstick**7K/yr+43.8%3.6% conv. - **orange lipstick matte**4K/yr+22.5%5.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/orange-lipstick/search-terms)
## **Top orange lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$9K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Honolulu Is Calling**wet n wild**$1.33**4.3★64,471 rev](https://www.amazon.com/dp/B079KGVXM2) [2**COVERGIRL Exhibitionist Cream Lipstick Orange AF**COVERGIRL**$5.98**4.2★4,778 rev](https://www.amazon.com/dp/B09LBJSPBV) [3**MAKI YIKA Orange Lipstick for Women Color Stay Long Lasting Lipsticks**MAKI YIKA**$9.86**4.0★5,716 rev](https://www.amazon.com/dp/B0DPS6SRQ6) [4**Revlon ColorStay Limitless Matte Liquid Lipstick Vegan Formula No-Budge Longwear Lip Color Long Lasting Lightweight/Comfortable Waterproof 009 Hot Take 0.17 fl oz**REVLON**$7.59**4.4★5,057 rev](https://www.amazon.com/dp/B0CGCDKRCN) [5**e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Tanger-sheen**e.l.f.**$9.41**4.5★1,792 rev](https://www.amazon.com/dp/B0G1H27F1J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAKI YIKA Orange Lipstick for Women Color Stay Long Lasting Lipsticks**MAKI YIKA**$9.68**5,716 rev2mo ago](https://www.amazon.com/dp/B0GZ3M1T7S) [**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**2,121 rev6mo ago](https://www.amazon.com/dp/B0FTT9WMD9) [**e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Tanger-sheen**e.l.f.**$9.41**1,792 rev6mo ago](https://www.amazon.com/dp/B0G1H27F1J) [**evpct 3Pcs Dark Orange Ruby Red Matte Liquid Lipstick Lip Stain Sets for Women Matte Lipstick Long Lasting Waterproof Permanent 24 Hours original Magic Lip Sticks Pack for Halloween Daily Makeup**evpct**$7.52**9,524 rev1y ago](https://www.amazon.com/dp/B0FHQ459K2) [**KYDA Orange Shimmer Lipstick Metallic Pearl Lipstick Lasting Non-sticky Glitter Lips Color High Glossy Lips Makeup for Women Coral Orange**KYDA**$6.98**377 rev1y ago](https://www.amazon.com/dp/B0DWF6VTCF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAKI YIKA Orange Lipstick for Women Color Stay Long Lasting Lipsticks**MAKI YIKA**$9.68**4.0★**▲ 294%**](https://www.amazon.com/dp/B0GZ3M1T7S) [**e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Tanger-sheen**e.l.f.**$9.41**4.5★**▲ 292%**](https://www.amazon.com/dp/B0G1H27F1J) [**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**4.4★**▲ 211%**](https://www.amazon.com/dp/B0FTT9WMD9) [**Revlon ColorStay Limitless Matte Liquid Lipstick Vegan Formula No-Budge Longwear Lip Color Long Lasting Lightweight/Comfortable Waterproof 009 Hot Take 0.17 fl oz**REVLON**$7.59**4.4★**▲ 164%**](https://www.amazon.com/dp/B0CGCDKRCN) [**Revlon Lipstick ColorStay Suede Ink Built-in Primer Infused with Vitamin E Waterproof Smudge-proof Matte Color 007 Feed the Flame 0.09 oz**REVLON**$8.32**4.3★**▲ 129%**](https://www.amazon.com/dp/B0BHJL66QG)
**~~View all trending →~~**
## **What buyers say about orange lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Colors are beautiful”*
**Soft Feel**9%
*“Smooth and pretty”*
**Moist/Dry**7%
*“Dries nicely”*
**Quality-Overall**5%
*“high quality lipstick”*
**Value For Money**4%
*“Great product and reasonable price”*
**Durability**3%
*“Durable”*
**Advertised Vs Actual Product**2%
*“it was exactly as pictured”*
**Brightness/Shine/Glow**2%
*“subtle shine”*
**Ease Of Application**2%
*“application is good”*
**Texture/Consistency-Overall**1%
*“The texture makes it easy to apply accurately”*
### **What buyers complain about **
**Color**28%
*“Wrong color”*
**Moist/Dry**10%
*“Dry”*
**Durability**6%
*“Constant breakage”*
**Value For Money**3%
*“Not worth it”*
**Quality-Overall**2%
*“feels like a expensive brand”*
**Oily/Greasy**2%
*“It's lip oil”*
**Brightness/Shine/Glow**1%
*“But Im also not a fan of super shiny”*
**Smell**1%
*“Mine doesnt have a scent or anything”*
**Advertised Vs Actual Product**1%
*“The description isnt accurate”*
**Color Fading/Discoloration**1%
*“It doesnt stay on any longer than any lip oil or balm”*
### **Top return reasons **
**Color**61%
**Advertised Vs Actual Product**12%
**Moist/Dry**4%
**Product Condition**4%
**Adhesion/Stickiness**2%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Quality-Overall**2%
**Durability**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is orange lipstick profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 43 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the orange lipstick niche?**
- 23 brands and 173 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in orange lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.4%.
- **When does demand for orange lipstick peak?**
- Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the orange lipstick niche?**
- Listings span $1.33–$33.19; the average listing price is $8.78 (sweet spot $15–$100). The average incumbent carries 13,001 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)