---
title: "Orange Blush — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/orange-blush"
last_updated: "2026-08-11T05:04:54.937Z"
locale: en
meta:
description: "Niche score 38/100 · $81K/yr market · 266K searches/yr · $13.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $81K/yr market · 266K searches/yr · $13.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Blush — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **orange blush**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 54Conversion 28Competition 35Returns 80Price range 45Avg price 62Brand share 16Review moat 25Quality gap 25
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.38**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+26.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.40–$23.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,473.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$81K**
$81K/yr · 266K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, orange blush is a $81K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange blush market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$80K–$107K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**4%**
- Juvia's Place73% - NYX PROFESSIONAL MAKEUP8% - e.l.f.7% - Revolution Beauty London3% - MAYBELLINE3% - IS'MINE2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/orange-blush/trend)
## **Top orange blush search terms**
- **juvias place blush**131K/yr+26.6%2.1% conv. - **orange blush**77K/yr+29.5%1.7% conv. - **juvias place blush palette**6K/yr+355.2%0.8% conv. - **juvias blush**23K/yr-39.8%1.7% conv. - **blush juvias place**7K/yr+20.8%2.7% conv. - **juvia place blush**8K/yr+10.3%2.4% conv. - **orange blush powder**4K/yr+58.7%1.7% conv. - **juvia blush**4K/yr+15.9%2.0% conv. - **juvias blush palette**2K/yr+117.3%1.0% conv. - **juvias place blush duo**2K/yr-5.6%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/orange-blush/search-terms)
## **Top orange blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Juvias Place Blushed Duo Blush Volume4 - Two Tone Pigmented Buildable Pressed Mineral Powder - Rosy Natural Cheeks Matte Fresh Finish for All Skin Color**Juvia's Place**$17.75**4.8★1,190 rev](https://www.amazon.com/dp/B0BL3YQXHQ) [2**Juvias Place Blushed Liquid Blush BlushLily - Dewy Tint Cheeks Makeup Glow Pigment Effortless Beauty Long Lasting Cosmetics Soft Creamy Natural Buildable All Skin Color Light Flawless Finish Blend**Juvia's Place**$17.71**4.6★288 rev](https://www.amazon.com/dp/B0CCSPVC84) [3**Juvias Place Blushed Duo Blush Volume5 - Two Tone Pigmented Buildable Pressed Mineral Powder - Rosy Natural Cheeks Matte Fresh Finish for All Skin Color**Juvia's Place**$17.11**4.8★1,190 rev](https://www.amazon.com/dp/B0BL411KX1) [4**e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Gorg Orange**e.l.f.**$7.73**4.6★14,857 rev](https://www.amazon.com/dp/B0CPFX6LDD) [5**Juvias Place Blushed Liquid BlushLighter - Blush Lily Glow - Liquid Blush for Cheeks with Luminous Glow Long-Wearing Buildable & Highly-Pigmented Makeup Easy to Blend Blush**Juvia's Place**$15.81**4.6★135 rev](https://www.amazon.com/dp/B0CWVQCDYC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Juvias Place Blushed & Bronzed Blurring Pro Palette Volume 2 8 Shade Blush & Bronzed Palette Matte & Shimmer Finishes Buildable Pigment Soft-Focus Powder Sculpting and Blush Palette w/Mirror**Juvia's Place**$23.46**1 rev2mo ago](https://www.amazon.com/dp/B0GY294Y6V) [**Juvias Place Blushed & Bronzed Blurring Pro Palette Volume 1 8 Shade Blush & Bronzed Palette Matte & Shimmer Finishes Buildable Pigment Soft-Focus Powder Sculpting and Blush Palette w/Mirror**Juvia's Place**$23.78**2 rev2mo ago](https://www.amazon.com/dp/B0GY27WJ7Z) [**Revolution Blusher Reloaded Talc-Free Powder Blush with Matte Finish for Cheeks Rich Pigment & Buildable Vegan & Cruelty-Free Poppin Orange**Revolution Beauty London**$6.68**93 rev6mo ago](https://www.amazon.com/dp/B0GH931PZD) [**NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - For The Butta**NYX PROFESSIONAL MAKEUP**$9.47**12,326 rev2y ago](https://www.amazon.com/dp/B0CZ5HLDK9) [**NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - Sooner The Butta**NYX PROFESSIONAL MAKEUP**$10.28**12,326 rev2y ago](https://www.amazon.com/dp/B0CZ62NSRG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Juvias Place Blushed & Bronzed Blurring Pro Palette Volume 1 8 Shade Blush & Bronzed Palette Matte & Shimmer Finishes Buildable Pigment Soft-Focus Powder Sculpting and Blush Palette w/Mirror**Juvia's Place**$23.78**5.0★**▲ 257%**](https://www.amazon.com/dp/B0GY27WJ7Z) [**Juvias Place Blushed & Bronzed Blurring Pro Palette Volume 2 8 Shade Blush & Bronzed Palette Matte & Shimmer Finishes Buildable Pigment Soft-Focus Powder Sculpting and Blush Palette w/Mirror**Juvia's Place**$23.46**5.0★**▲ 255%**](https://www.amazon.com/dp/B0GY294Y6V) [**Revolution Blusher Reloaded Talc-Free Powder Blush with Matte Finish for Cheeks Rich Pigment & Buildable Vegan & Cruelty-Free Poppin Orange**Revolution Beauty London**$6.68**4.1★**▲ 221%**](https://www.amazon.com/dp/B0GH931PZD) [**NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - Back And Butta**NYX PROFESSIONAL MAKEUP**$9.73**4.6★**▲ 68%**](https://www.amazon.com/dp/B0CZ5HV1LB) [**BEFIVECOK Blush Stick for Cheeks - Cream Makeup Blush Wand Solid Moisturizer Stick for Cheeks Tint Natural Blendable Waterproof Korean Matte Long-Lasting Smooth Blushes (#03 Coral Orange)**BEFIVECOK**$6.76**4.3★**▲ 68%**](https://www.amazon.com/dp/B0C9Q93MKQ)
**~~View all trending →~~**
## **What buyers say about orange blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**52%
*“Vibrant colors”*
**Suitability Combination Skin**7%
*“Great for DARK SKIN”*
**Value For Money**6%
*“Good for the price”*
**Quality-Overall**6%
*“High quality, high pigment, this blush is stunning and will last forever”*
**Soft Feel**4%
*“Smooth”*
**Durability**3%
*“Love this and it stays all day”*
**Ease Of Application**3%
*“Apply Sparingly”*
**Texture/Consistency-Overall**2%
*“Great texture”*
**Eyelash Quality**2%
*“I love this blush”*
**Ease Of Use**2%
*“Its easy to use”*
### **What buyers complain about **
**Color**45%
*“Way darker than advertised”*
**Brightness/Shine/Glow**7%
*“Too bright and I don't seem to be able to get it to lighten up no matter how much I buff at it”*
**Size-Overall**4%
*“May be a little too big for me”*
**Advertised Vs Actual Product**4%
*“False Advertising”*
**Ease Of Application**3%
*“hard to apply just a little”*
**Moist/Dry**3%
*“It is an incredibly dry an overly pigmented blush”*
**Dilute/Watery**2%
*“Too liquidated”*
**Durability**2%
*“I guess it easily breaks”*
**Smudge Resistance**2%
*“which makes it end up looking splotchy”*
**Value For Money**1%
*“Not worth it”*
### **Top return reasons **
**Color**68%
**Advertised Vs Actual Product**10%
**Brightness/Shine/Glow**4%
**Product Condition**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Texture/Consistency-Overall**1%
**Suitability Combination Skin**1%
**Functionality-Overall**1%
**Quality-Overall**1%
## **Common questions**
- **Is orange blush profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the orange blush niche?**
- 8 brands and 49 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in orange blush?**
- Top complaints mined from reviews: Color, Brightness/Shine/Glow, Size-Overall. The return rate is 1.7%.
- **When does demand for orange blush peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the orange blush niche?**
- Listings span $4.40–$23.78; the average listing price is $13.38 (sweet spot $15–$100). The average incumbent carries 4,474 reviews — the moat a new listing must climb.
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