---
title: "Search terms — opi nail polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/opi-nail-polish/search-terms"
last_updated: "2026-08-11T05:14:36.026Z"
locale: en
meta:
  description: "Niche score 56/100 · $1.9M/yr market · 7.4M searches/yr · $10.16 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $1.9M/yr market · 7.4M searches/yr · $10.16 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — opi nail polish - Flapen"
---

# **opi nail polish**

**Launch it**

A $1.9M/yr market growing +31.4% this quarter with returns at 0.2% — clears our launch bar.

Market size 93Growth 57Conversion 32Competition 78Returns 99Price range 38Avg price 35Brand share 0Review moat 13Quality gap 48

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.9M**

$1.9M/yr · 7.4M searches

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Growth**

**Good****+31.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$2.16–$22.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.16**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****26,191.25**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms