---
title: "Opi Nail Polish — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/opi-nail-polish"
last_updated: "2026-08-11T04:16:15.997Z"
locale: en
meta:
description: "Niche score 56/100 · $1.9M/yr market · 7.4M searches/yr · $10.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $1.9M/yr market · 7.4M searches/yr · $10.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Opi Nail Polish — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **opi nail polish**
**Launch it**
A $1.9M/yr market growing +31.4% this quarter with returns at 0.2% — clears our launch bar.
Market size 93Growth 57Conversion 32Competition 78Returns 99Price range 38Avg price 35Brand share 0Review moat 13Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.9M**
$1.9M/yr · 7.4M searches
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Growth**
**Good****+31.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$2.16–$22.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.16**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****26,191.25**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, opi nail polish is a $1.9M/yr Amazon United States market (7.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 56/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **opi nail polish market data**
- **Units sold / yr**
- **200K–250K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.0M–$2.5M**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**5 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 70%
**Open market**
**0%**
- OPI71% - Sally Hansen23% - Morovan2% - OpenLive2% - SAVILAND2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.4% search growth over the last 90 days.
250K150KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/opi-nail-polish/trend)
## **Top opi nail polish search terms**
- **opi nail polish**2.8M/yr+27.9%1.2% conv. - **quick dry nail polish**702K/yr+31.4%1.6% conv. - **pink nail polish**502K/yr+18.8%1.5% conv. - **opi rapid dry nail polish**444K/yr+49.5%2.7% conv. - **opi**550K/yr+20.0%1.0% conv. - **sally hansen nail polish**461K/yr+26.6%0.8% conv. - **fingernail polish**319K/yr+36.9%1.4% conv. - **fast drying nail polish**208K/yr+23.1%1.6% conv. - **sally hansen**218K/yr+6.6%0.2% conv. - **summer nail polish**78K/yr+434.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/opi-nail-polish/search-terms)
## **Top opi nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$76K8%$152K12%$227K16%$303K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPI Nail Lacquer Bubble Bath | Sheer Nude Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$10.66**4.5★42,388 rev](https://www.amazon.com/dp/B000NG889Q) [2**OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.38**4.6★91,450 rev](https://www.amazon.com/dp/B000NG80GM) [3**OPI Nail Lacquer Strawberry Margarita | Opaque Bright Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.55**4.6★30,388 rev](https://www.amazon.com/dp/B000NG46YM) [4**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color**Sally Hansen**$5.90**4.4★14,776 rev](https://www.amazon.com/dp/B08TMH87QP) [5**OPI Nail Lacquer Aphrodites Pink Nightie | Sheer Soft Pink Pearl Chip Resistant Nail Polish | Vegan Fast Drying Streak Free**OPI**$11.88**4.6★30,388 rev](https://www.amazon.com/dp/B002D4GYHE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz**Sally Hansen**$7.83**14,776 rev3mo ago](https://www.amazon.com/dp/B0GMS4B2KN) [**OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$21.52**624 rev9mo ago](https://www.amazon.com/dp/B0DCDCY2L3) [**OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025**OPI**$9.04**543 rev10mo ago](https://www.amazon.com/dp/B0FP3VQPTJ) [**OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.80**3,684 rev1y ago](https://www.amazon.com/dp/B0DZCN2257) [**OPI RapiDry Flash n Flirty | Opaque Soft Pink Pearl Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying**OPI**$8.41**9,595 rev1y ago](https://www.amazon.com/dp/B0DKLQLJBN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz**Sally Hansen**$7.83**4.4★**▲ 235%**](https://www.amazon.com/dp/B0GMS4B2KN) [**OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025**OPI**$9.04**4.3★**▲ 204%**](https://www.amazon.com/dp/B0FP3VQPTJ) [**OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.38**4.6★**▲ 149%**](https://www.amazon.com/dp/B000NG80GM) [**OPI RapiDry Within Peach | Opaque Bright Orange Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying**OPI**$8.72**4.3★**▲ 133%**](https://www.amazon.com/dp/B0DKLPJWMK) [**Sally Hansen - Hard as Nails Color - Iridescent Sea - Be a Gem Stone - 0.45 fl oz**Sally Hansen**$2.21**4.4★**▲ 121%**](https://www.amazon.com/dp/B09LB9X8J4)
**~~View all trending →~~**
## **What buyers say about opi nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**42%
*“Beautiful Colors”*
**Quality-Overall**9%
*“Excellent Product”*
**Moist/Dry**8%
*“Looks great and dries well”*
**Value For Money**5%
*“Excellent value”*
**Durability**5%
*“it is durable”*
**Stitch/Finish/Polish**4%
*“has a satin finish”*
**Advertised Vs Actual Product**3%
*“Does exactly what it says”*
**Brightness/Shine/Glow**2%
*“Great shine”*
**Ease Of Use**2%
*“Easy to hold”*
**Ease Of Application**2%
*“Smooth application”*
### **What buyers complain about **
**Color**16%
*“Color not as described”*
**Quality-Overall**10%
*“Bad quality”*
**Thickness**8%
*“3 layers is too thick for my taste”*
**Durability**8%
*“not durable”*
**Moist/Dry**8%
*“Doesnt dry”*
**Value For Money**6%
*“Expensive”*
**Advertised Vs Actual Product**3%
*“Not as Described”*
**Smell**2%
*“Bad smell”*
**Coverage**2%
*“barely covers”*
**Functionality-Overall**2%
*“Doesnt work”*
### **Top return reasons **
**Color**50%
**Advertised Vs Actual Product**13%
**Functionality-Overall**6%
**Quality-Overall**5%
**Thickness**3%
**Smell**2%
**Moist/Dry**2%
**Value For Money**2%
**Paint Quality**2%
**Size-Overall**2%
## **Common questions**
- **Is opi nail polish profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 48 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Launch it (56/100).
- **How competitive is the opi nail polish niche?**
- 5 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in opi nail polish?**
- Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 0.2%.
- **When does demand for opi nail polish peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the opi nail polish niche?**
- Listings span $2.16–$22.79; the average listing price is $10.16 (sweet spot $15–$100). The average incumbent carries 26,191 reviews — the moat a new listing must climb.
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