---
title: "Opi Nail Polish Gift Set — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/opi-nail-polish-gift-set"
last_updated: "2026-08-11T04:24:43.738Z"
locale: en
meta:
description: "Niche score 57/100 · $53K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $53K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Opi Nail Polish Gift Set — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **opi nail polish gift set**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 13Growth 70Conversion 32Competition 80Returns 95Price range 69Avg price 59Brand share 48Review moat 24Quality gap 72
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+52.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$2.16–$43.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.12**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,470.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$53K**
$53K/yr · 158K searches
According to Flapen's Amazon United States niche tracking, opi nail polish gift set is a $53K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **opi nail polish gift set market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$66K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#351**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **70%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 70%
**Open market**
**18%**
- Morovan30% - OPI27% - beetles Gel Polish8% - Aieenjor5% - Sally Hansen5% - Orly5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.8% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/opi-nail-polish-gift-set/trend)
## **Top opi nail polish gift set search terms**
- **rainbow nail polish**33K/yr+114.3%3.0% conv. - **morovan nail polish**28K/yr+19.4%2.3% conv. - **opi mini nail polish sets**30K/yr+20.8%1.4% conv. - **pride nail polish**5K/yr+985.0%2.4% conv. - **rainbow nail polish set**14K/yr+68.3%2.7% conv. - **mini opi nail polish set**8K/yr-1.5%1.7% conv. - **mini opi nail polish**5K/yr-13.8%0.9% conv. - **opi gift set**10K/yr+0.0%1.7% conv. - **broadway nail polish**4K/yr+28.3%0.1% conv. - **opi nail polish mini sets**3K/yr+3.9%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/opi-nail-polish-gift-set/search-terms)
## **Top opi nail polish gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026**OPI**$19.78**4.4★572 rev](https://www.amazon.com/dp/B0GJ76B7ZQ) [2**Morovan 15 Bright Color 0.27oz Air Quick Dry Long Lasting Nail Polish Gift Set for Women**Morovan**$15.76**4.4★2,507 rev](https://www.amazon.com/dp/B0BHT5Z9TR) [3**Beetles Summer Gel Polish Set -Rainbow Flag Colleciton Neon Red Yellow Blue Orange Green Purple Bright Gel Polish Set Soak Off UV Nail Art Design Salon DIY Manicure Gifts for Women**beetles Gel Polish**$9.88**4.5★69,897 rev](https://www.amazon.com/dp/B0919Z95D6) [4**Orly Nail Lacquer Turn it Up 0.6 Ounce**Orly**$8.21**4.5★2,054 rev](https://www.amazon.com/dp/B014AV6D14) [5**OPI Nail Lacquer 4PC Mini Pack | 4 Crme Summer Shades Chip Resistant Nail Polish Gift Set | Make Em Jelly! Collection | Summer 2025**OPI**$17.91**4.0★89 rev](https://www.amazon.com/dp/B0F4KKQJ58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OPI Nail Lacquer Icons 45th Anniversary 4PC Mini Pack | 4 Crme Iconic Shades Chip Resistant Nail Polish Gift Set | Funny Bunny Bubble Bath Big Apple Red & Lincoln Park After Dark**OPI**$19.31**39 rev3mo ago](https://www.amazon.com/dp/B0GR2GMBLX) [**OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026**OPI**$19.78**572 rev5mo ago](https://www.amazon.com/dp/B0GJ76B7ZQ) [**Morovan Nail Polish Set Ombre: Aurora Pearl Charm Summer Fingernail Polish Iridescent Glitter Pink Blue Purple Mermaid Nail Lacquer Quick Air Dry Toenail Polish Kit Gift Home DIY for Women Girls**Morovan**$12.55**511 rev6mo ago](https://www.amazon.com/dp/B0G4QRSLNQ) [**OPI Nail Lacquer 4PC Mini Pack | 4 Nail-Polish Color Shades Crme Chip Resistant Nail Polish Gift Set | Whats Your Mani-tude | Fall 2025**OPI**$15.64**353 rev11mo ago](https://www.amazon.com/dp/B0FGGZD7BJ) [**Morovan Chameleon Nail Polish Set: 6 Colors Holographic Quick Dry Mini Nail Lacquer Kit Green Glitter Pink Blue Purple Gray Aurora Shimmer Fall DIY Nail Art Manicure Gift For Women Girls**Morovan**$10.47**646 rev1y ago](https://www.amazon.com/dp/B0FD3DY8B3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glamonade Bright Nail Polish Set: 12 Colors Rainbow Summer Long Lasting Fingernail Polish kit Air Quick Dry Home DIY Manicure Gifts for Women Girls**Glamonade**$15.48**4.5★**▲ 272%**](https://www.amazon.com/dp/B0DS23JQS5) [**Sally Hansen Insta-Dri Pride 3 Pack - Pansexual Trio 3 x 0.3oz**Sally Hansen**$10.76**4.0★**▲ 228%**](https://www.amazon.com/dp/B0CQTPZHWF) [**OPI Nail Lacquer Icons 45th Anniversary 4PC Mini Pack | 4 Crme Iconic Shades Chip Resistant Nail Polish Gift Set | Funny Bunny Bubble Bath Big Apple Red & Lincoln Park After Dark**OPI**$19.31**4.1★**▲ 180%**](https://www.amazon.com/dp/B0GR2GMBLX) [**Polish Me Silly Paradise Chrome Rainbow Nail Polish Multicolor Iridescent Nail Polish with Chrome Finish Vegan and Cruelty-Free Fast-Drying Nail Lacquer**Polish Me Silly**$12.99**4.9★**▲ 166%**](https://www.amazon.com/dp/B0DJKVSPL8) [**OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026**OPI**$19.78**4.4★**▲ 147%**](https://www.amazon.com/dp/B0GJ76B7ZQ)
**~~View all trending →~~**
## **What buyers say about opi nail polish gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“Beautiful Colors”*
**Quality-Overall**7%
*“Excellent Product”*
**Value For Money**4%
*“Great value”*
**Durability**4%
*“Holds up quite well”*
**Stitch/Finish/Polish**3%
*“has a nice glossy finish”*
**Ease Of Use**3%
*“It goes on easy”*
**Ease Of Application**2%
*“Easy To Apply”*
**Moist/Dry**2%
*“Fast drying”*
**Brightness/Shine/Glow**2%
*“nice shine”*
**Gifting Purpose**2%
*“Great gift”*
### **What buyers complain about **
**Color**22%
*“Too dark”*
**Advertised Vs Actual Product**9%
*“False advertising”*
**Thickness**7%
*“Glitters a bit thicker”*
**Quality-Overall**6%
*“Just wish there was better quality control”*
**Durability**5%
*“Comes right off immediately”*
**Size-Overall**5%
*“The bottles are smaller”*
**Moist/Dry**4%
*“Almost dried up”*
**Value For Money**3%
*“Waste of money”*
**Smell**2%
*“Bad smell”*
**Ease Of Use**2%
*“Hard to remove”*
### **Top return reasons **
**Color**41%
**Advertised Vs Actual Product**18%
**Functionality-Overall**7%
**Quality-Overall**4%
**Paint Quality**4%
**Size-Overall**3%
**Moist/Dry**3%
**Thickness**2%
**Smell**2%
**Leak-Proof**2%
## **Common questions**
- **Is opi nail polish gift set profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 56 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +52.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the opi nail polish gift set niche?**
- 19 brands and 55 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in opi nail polish gift set?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Thickness. The return rate is 0.9%.
- **When does demand for opi nail polish gift set peak?**
- Demand peaks in Jun–Jul–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the opi nail polish gift set niche?**
- Listings span $2.16–$43.03; the average listing price is $13.12 (sweet spot $15–$100). The average incumbent carries 6,470 reviews — the moat a new listing must climb.
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