---
title: "Opi Nail Polish Fall Colors 2023 — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/opi-nail-polish-fall-colors-2023"
last_updated: "2026-08-11T06:42:49.950Z"
locale: en
meta:
description: "Niche score 51/100 · $59K/yr market · 259K searches/yr · $8.72 avg price. A small market ($59K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $59K/yr market · 259K searches/yr · $8.72 avg price. A small market ($59K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Opi Nail Polish Fall Colors 2023 — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **opi nail polish fall colors 2023**
**Worth a look**
Shows low returns (0.5%), but a small market ($59K/yr) keeps it on the watch list.
Market size 15Growth 65Conversion 33Competition 77Returns 97Price range 37Avg price 24Brand share 46Review moat 17Quality gap 63
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Growth**
**Good****+44.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$1.08–$23.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$8.72**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****18,536.1**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$59K**
$59K/yr · 259K searches
According to Flapen's Amazon United States niche tracking, opi nail polish fall colors 2023 is a $59K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **opi nail polish fall colors 2023 market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$52K–$70K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#655**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **60%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**98**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**18%**
- OPI32% - essie20% - Sally Hansen16% - Orly5% - Morovan4% - MAYCHAO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.5% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/opi-nail-polish-fall-colors-2023/trend)
## **Top opi nail polish fall colors 2023 search terms**
- **terracotta nail polish**13K/yr+218.0%2.9% conv. - **burnt orange nail polish**38K/yr+56.3%3.3% conv. - **dark orange nail polish**9K/yr+62.8%3.0% conv. - **opi my italian is a little rusty nail polish**5K/yr+56.1%6.0% conv. - **my italian is a little rusty opi**3K/yr+40.1%5.6% conv. - **pumpkin nail polish**6K/yr+111.0%1.3% conv. - **opi nail polish fall colors 2025**80K/yr-93.0%0.0% conv. - **pumpkin orange nail polish**3K/yr+62.0%3.4% conv. - **opi fall colors**10K/yr+70.6%0.0% conv. - **opi fall 2025 nail polish**36K/yr-42.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/opi-nail-polish-fall-colors-2023/search-terms)
## **Top opi nail polish fall colors 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPI Nail Lacquer My Solar Clock is Ticking | Opaque Dark Orange Crme Chip Resistant Nail Polish | Peru Collection**OPI**$12.36**4.6★91,450 rev](https://www.amazon.com/dp/B07D5M65TL) [2**OPI Nail Lacquer My Italian is a Little Rusty | Opaque Muted Orange Crme Chip Resistant Nail Polish | Muse of Milan Collection**OPI**$12.23**4.6★91,450 rev](https://www.amazon.com/dp/B089R5XHYB) [3**essie Nail Polish Salon-Quality Burnt Orange Nail Polish Vegan Yes I Canyon 0.46 fl oz**essie**$7.07**4.6★7,240 rev](https://www.amazon.com/dp/B07PF1526D) [4**Essie Nail Color : Rocky Rose**essie**$5.85**4.6★332 rev](https://www.amazon.com/dp/B07PFY5HBX) [5**OPI Nail Lacquer Slip Dressed Up | Opaque Dark Red Brown Crme Chip Resistant Nail Polish | Whats Your Mani-tude | Fall 2025**OPI**$11.96**4.6★91,450 rev](https://www.amazon.com/dp/B0FGGQ8X12)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Manucurist Green Nail Polish - Terracotta (Scorched Red Earth) - Classic - Professional Manicure Effect Polish - Nail Polish - 15ml**Manucurist**$13.92**2,006 rev7mo ago](https://www.amazon.com/dp/B0FNKQMGJH) [**TOMICCA Gel Nail Polish Dark Orange Gel Polish Autumn Winter Long Lasting High Gloss Soak Off UV LED Nail Polish for DIY Home Salon Manicure Nail Art**TOMICCA**$5.05**2,464 rev11mo ago](https://www.amazon.com/dp/B0FK9VQ78Y) [**OPI Nail Lacquer Slip Dressed Up | Opaque Dark Red Brown Crme Chip Resistant Nail Polish | Whats Your Mani-tude | Fall 2025**OPI**$11.96**91,450 rev11mo ago](https://www.amazon.com/dp/B0FGGQ8X12) [**Beetles Orange Gel Nail Polish - 1Pcs 15ml Dark Orange Color Soak Off Gel Polish Nail Art Manicure Salon DIY Uv Lamp Nail Design Decoration at Home**beetles Gel Polish**$8.83**53,698 rev1y ago](https://www.amazon.com/dp/B0F18VRLWD) [**Morovan Orange Nail Polish Set: 6 Gold Maple Leaf Nail Polish Kit 2026 Glitter Autumn Fingernail Pumpkin Yellow Burnt Orange Art Quick Dry Nail Regular Mini Bulk Manicurist Women Girls Gift**Morovan**$9.75**646 rev1y ago](https://www.amazon.com/dp/B0DYJZF6ND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Manucurist Green Nail Polish - Terracotta (Scorched Red Earth) - Classic - Professional Manicure Effect Polish - Nail Polish - 15ml**Manucurist**$13.92**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0FNKQMGJH) [**Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 300 Soak at Sunset | Coral Orange Nail Color**Sally Hansen**$7.08**4.4★**▲ 652%**](https://www.amazon.com/dp/B01JOKXDLO) [**OPI Nail Lacquer Endless Sun-ner | Opaque Soft Neutral Crme Chip Resistant Nail Polish | Malibu Collection**OPI**$12.22**4.5★**▲ 629%**](https://www.amazon.com/dp/B092K78K9J) [**Orly Nail Polish Sunkissed | Soft Terracotta Creme Nail Lacquer from FLAWLESS Breathable Collection | Nail Treatment + Color 0.6fl oz**Orly**$9.49**4.5★**▲ 522%**](https://www.amazon.com/dp/B07V69TXRG) [**TOMICCA Gel Nail Polish Dark Orange Gel Polish Autumn Winter Long Lasting High Gloss Soak Off UV LED Nail Polish for DIY Home Salon Manicure Nail Art**TOMICCA**$5.05**4.3★**▲ 516%**](https://www.amazon.com/dp/B0FK9VQ78Y)
**~~View all trending →~~**
## **What buyers say about opi nail polish fall colors 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**51%
*“Perfect shade”*
**Quality-Overall**11%
*“Excellent quality”*
**Value For Money**4%
*“reasonably priced”*
**Durability**4%
*“Durable and thick”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Application**3%
*“Easy to apply”*
**Thickness**2%
*“Its thick and doesnt clump so its not a bad buy”*
**Brightness/Shine/Glow**2%
*“It's real bright”*
**Coverage**2%
*“-cover very well”*
**Moist/Dry**1%
*“dries relatively quickly”*
### **What buyers complain about **
**Color**42%
*“The color is way off”*
**Advertised Vs Actual Product**6%
*“Not as pictured”*
**Moist/Dry**5%
*“Do not dry well at all”*
**Value For Money**4%
*“I know it is extremely cheap”*
**Smell**3%
*“the odor is terrible”*
**Durability**3%
*“It chips within minutes of putting it on”*
**Leak-Proof**3%
*“1 of the 6 bottles is broken and leaking”*
**Quality-Overall**3%
*“Poor quality”*
**Ease Of Cleaning**2%
*“Couldn't remove with nail polish remover”*
**Paint Quality**2%
*“This is the worst nail polish ever”*
### **Top return reasons **
**Color**46%
**Advertised Vs Actual Product**13%
**Moist/Dry**5%
**Leak-Proof**5%
**Quality-Overall**4%
**Size-Overall**3%
**Functionality-Overall**2%
**Product Condition**2%
**Durability**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is opi nail polish fall colors 2023 profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 48 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +44.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the opi nail polish fall colors 2023 niche?**
- 21 brands and 98 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in opi nail polish fall colors 2023?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Moist/Dry. The return rate is 0.5%.
- **When does demand for opi nail polish fall colors 2023 peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 17.6× the quietest.
- **What does it cost to enter the opi nail polish fall colors 2023 niche?**
- Listings span $1.08–$23.24; the average listing price is $8.72 (sweet spot $15–$100). The average incumbent carries 18,536 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)