---
title: "Products — opi got the blues for red nail polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/opi-got-the-blues-for-red-nail-polish/products"
last_updated: "2026-08-11T08:53:33.476Z"
locale: en
meta:
  description: "Niche score 27/100 · $13K/yr market · 63K searches/yr · $12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 27/100 · $13K/yr market · 63K searches/yr · $12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — opi got the blues for red nail polish - Flapen"
---

# **opi got the blues for red nail polish**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 20Conversion 20Competition 14Returns 100Price range 58Avg price 54Brand share 0Review moat 0Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$8.68–$23.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.50**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$13K**

$13K/yr · 63K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****57,610.6**

avg incumbent reviews — the moat a new listing must climb

## Products