---
title: "Opi Got the Blues for Red Nail Polish — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/opi-got-the-blues-for-red-nail-polish"
last_updated: "2026-08-11T04:31:33.177Z"
locale: en
meta:
description: "Niche score 27/100 · $13K/yr market · 63K searches/yr · $12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $13K/yr market · 63K searches/yr · $12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Opi Got the Blues for Red Nail Polish — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **opi got the blues for red nail polish**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 20Conversion 20Competition 14Returns 100Price range 58Avg price 54Brand share 0Review moat 0Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$8.68–$23.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.50**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$13K**
$13K/yr · 63K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****57,610.6**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, opi got the blues for red nail polish is a $13K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **opi got the blues for red nail polish market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$13K–$16K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- OPI97% - essie3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/opi-got-the-blues-for-red-nail-polish/trend)
## **Top opi got the blues for red nail polish search terms**
- **opi dark red nail polish**13K/yr-2.4%3.1% conv. - **opi got the blues for red nail polish**25K/yr-7.7%1.0% conv. - **got the blues for red opi nail polish**15K/yr-16.9%1.5% conv. - **opi got the blues for red**11K/yr-26.7%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/opi-got-the-blues-for-red-nail-polish/search-terms)
## **Top opi got the blues for red nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$5K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.56**4.6★91,450 rev](https://www.amazon.com/dp/B07D5NGSS5) [2**OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection**OPI**$11.93**4.6★91,450 rev](https://www.amazon.com/dp/B00190F5EG) [3**OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.65**4.6★91,450 rev](https://www.amazon.com/dp/B00421YYXW) [4**OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.76**4.5★374 rev](https://www.amazon.com/dp/B0DCCJKCGD) [5**OPI Nail Lacquer Im Not Really a Waitress | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.53**4.6★91,450 rev](https://www.amazon.com/dp/B00421Z0E4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.76**374 rev9mo ago](https://www.amazon.com/dp/B0DCCJKCGD) [**OPI RapiDry Skip a Beet | Opaque Dark Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying**OPI**$8.68**9,595 rev1y ago](https://www.amazon.com/dp/B0DKM7TYMD) [**OPI Infinite Shine Raisin the Bar | Opaque Dark Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free**OPI**$14.03**10,197 rev2y ago](https://www.amazon.com/dp/B0CRG25MK7) [**OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.56**91,450 rev8y ago](https://www.amazon.com/dp/B07D5NGSS5) [**OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection**OPI**$11.93**91,450 rev18y ago](https://www.amazon.com/dp/B00190F5EG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.56**4.6★**▲ 96%**](https://www.amazon.com/dp/B07D5NGSS5) [**OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.76**4.5★**▲ 33%**](https://www.amazon.com/dp/B0DCCJKCGD) [**OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.65**4.6★**▲ 30%**](https://www.amazon.com/dp/B00421YYXW) [**OPI Nail Lacquer Big Apple Red | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.29**4.6★**▲ 24%**](https://www.amazon.com/dp/B0034E103K) [**OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.74**4.6★**▲ 13%**](https://www.amazon.com/dp/B00149RO2S)
**~~View all trending →~~**
## **What buyers say about opi got the blues for red nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**64%
*“Gorgeous shade”*
**Durability**8%
*“Its very durable”*
**Quality-Overall**5%
*“Really good nail polish”*
**Stitch/Finish/Polish**3%
*“Great polish”*
**Moist/Dry**2%
*“This quick dry formula goes on smooth”*
**Brightness/Shine/Glow**2%
*“I also love how shiny”*
**Shape/Style**1%
*“The brush is perfectly shaped and it really is one coat and done”*
**Value For Money**1%
*“worth every penny”*
**Texture/Consistency-Overall**1%
*“has a great consistency”*
**Coverage**1%
*“Great coverage, it's not thick at all, and one coat is enough for a full glam”*
### **What buyers complain about **
**Color**24%
*“Wrong color”*
**Moist/Dry**13%
*“Takes a bit to fully dry”*
**Thickness**10%
*“Dries thick on brush”*
**Durability**10%
*“Began chipping off within a day”*
**Quality-Overall**9%
*“Bad quality”*
**Product Condition**4%
*“Im disappointed that the product wasnt new”*
**Material Quality**3%
*“Used material”*
**Value For Money**3%
*“Kind of expensive”*
**Adhesion/Stickiness**2%
*“the brush was not properly adhered to the top”*
**Advertised Vs Actual Product**2%
*“color descriptions not appear to be accurate”*
## **Common questions**
- **Is opi got the blues for red nail polish profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (27/100).
- **How competitive is the opi got the blues for red nail polish niche?**
- 2 brands and 31 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in opi got the blues for red nail polish?**
- Top complaints mined from reviews: Color, Moist/Dry, Thickness. The return rate is 0.0%.
- **When does demand for opi got the blues for red nail polish peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the opi got the blues for red nail polish niche?**
- Listings span $8.68–$23.76; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 57,611 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)