---
title: "Opi Bubble Bath Nail Polish — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/opi-bubble-bath-nail-polish"
last_updated: "2026-08-11T04:16:20.235Z"
locale: en
meta:
description: "Niche score 63/100 · $1.5M/yr market · 1.9M searches/yr · $22.09 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $1.5M/yr market · 1.9M searches/yr · $22.09 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Opi Bubble Bath Nail Polish — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **opi bubble bath nail polish**
**Launch it**
A $1.5M/yr market growing +38.1% this quarter with returns at 0.4% — clears our launch bar.
Market size 85Growth 61Conversion 44Competition 57Returns 98Price range 82Avg price 93Brand share 0Review moat 36Quality gap 75
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.09**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.5M**
$1.5M/yr · 1.9M searches
**Price range**
**Great****$6.32–$61.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+38.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,943.89**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, opi bubble bath nail polish is a $1.5M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Oct–Dec. Verdict: Launch it — 63/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **opi bubble bath nail polish market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.3M–$1.8M**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**0%**
- Manucurist83% - Orly16% - modelones1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.1% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 12.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/opi-bubble-bath-nail-polish/trend)
## **Top opi bubble bath nail polish search terms**
- **manicurist**460K/yr+43.4%2.5% conv. - **orly nail polish**302K/yr+10.8%0.6% conv. - **manicurist nail polish**203K/yr+9.7%2.5% conv. - **orly breathable nail polish**149K/yr+66.9%0.7% conv. - **active blur nail polish**51K/yr+395.2%5.4% conv. - **breathable nail polish**91K/yr+63.4%0.2% conv. - **manicurist active blur**37K/yr+368.4%5.2% conv. - **active glow nail polish**118K/yr-23.7%3.8% conv. - **manucurist**70K/yr+28.0%1.8% conv. - **orly**90K/yr+2.2%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/opi-bubble-bath-nail-polish/search-terms)
## **Top opi bubble bath nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$73K10%$145K15%$218K20%$291K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based**Manucurist**$19.02**4.1★4,754 rev](https://www.amazon.com/dp/B0GDCV2P5M) [2**Manucurist Active Glow Raspberry Nail Polish & Care - Ultra-Glowy 2 in 1 Nail Concealer & Care - Plant-Based Ingredients: Sweet Almond Oil Raspberry - Vegan & Made in France**Manucurist**$18.71**4.1★4,754 rev](https://www.amazon.com/dp/B0CDQ2FXNV) [3**Manucurist Active Smooth 00 Nail Concealer Polish & Care - 2 in 1 Nude Nail Polish : Nail Strengthener and Growth - No Lamp - Ridge Filler for Nails - Natural Ros Nail Polish**Manucurist**$18.68**4.2★1,727 rev](https://www.amazon.com/dp/B0DTL6YHR9) [4**Manucurist Active Shine Illuminating & Care Nail Polish - Nail Concealer - No Lamp - Ultra-Shiny 2 in 1 Nude Gel Polish: Nail Strengthener and Growth Highlighter & Care - Helps Damaged Nails Repair**Manucurist**$18.66**4.1★4,754 rev](https://www.amazon.com/dp/B0FBX8GNBK) [5**Manucurist Active Bright All in One Nail Perfector: Brightening Care Nail Polish - No Lamp - Vegan & Made in France - White Nail Polish - Nail Strengthener - Gifts for Women**Manucurist**$18.70**4.1★4,754 rev](https://www.amazon.com/dp/B0F2547RTD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based**Manucurist**$19.02**4,754 rev5mo ago](https://www.amazon.com/dp/B0GDCV2P5M) [**Orly Nail Retouch Smooth + Blur | Nail Perfector for Ridges & Imperfections | Delivers an airbrushed Photoshop for Your Nails Effect | Blurs Smooths & Evens Tone | Matte Finish Base Coat (18 ml)**Orly**$12.99**279 rev10mo ago](https://www.amazon.com/dp/B0FNNGNTH6) [**Manucurist Ultimate Glow Manicure Set - As Seen on QVC - Nail Care Routine in Red Pouch: Active Glow Raspberry Complete Serum Cuticle Softener 3 Boxwood Sticks & Mini Nail File - Travel Essentials**Manucurist**$38.54**17 rev11mo ago](https://www.amazon.com/dp/B0FKC14QJB) [**Manucurist Active Shine Illuminating & Care Nail Polish - Nail Concealer - No Lamp - Ultra-Shiny 2 in 1 Nude Gel Polish: Nail Strengthener and Growth Highlighter & Care - Helps Damaged Nails Repair**Manucurist**$18.66**4,754 rev1y ago](https://www.amazon.com/dp/B0FBX8GNBK) [**Manucurist Active Plump Nail Polish & Care - Collagen & Peach Extract - No Lamp - Nail Hydrator with Ultra-Glossy Baby Rose Shimmer for Instant Plumping Effect - Nail Volumizer - Vegan & Plant-Based**Manucurist**$18.78**4,754 rev1y ago](https://www.amazon.com/dp/B0F1Z91GMH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ORLY Nail Lacquer - 2000100 Kaleidoscope Eyes by Orly for Women - 0.6 oz Nail Polish**Orly**$9.50**4.4★**▲ 128%**](https://www.amazon.com/dp/B093XYVD3Z) [**Orly Breathable Nail Color Pep In Your Step 0.6 Fluid Ounce**Orly**$9.44**4.2★**▲ 118%**](https://www.amazon.com/dp/B0767WM3B2) [**Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based**Manucurist**$19.02**4.1★**▲ 115%**](https://www.amazon.com/dp/B0GDCV2P5M) [**Manucurist Ultimate Glow Manicure Set - As Seen on QVC - Nail Care Routine in Red Pouch: Active Glow Raspberry Complete Serum Cuticle Softener 3 Boxwood Sticks & Mini Nail File - Travel Essentials**Manucurist**$38.54**4.6★**▲ 65%**](https://www.amazon.com/dp/B0FKC14QJB) [**Orly Nail Retouch Smooth + Blur | Nail Perfector for Ridges & Imperfections | Delivers an airbrushed Photoshop for Your Nails Effect | Blurs Smooths & Evens Tone | Matte Finish Base Coat (18 ml)**Orly**$12.99**4.4★**▲ 60%**](https://www.amazon.com/dp/B0FNNGNTH6)
**~~View all trending →~~**
## **What buyers say about opi bubble bath nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Color is vibrant”*
**Quality-Overall**12%
*“it looks very pretty on”*
**Durability**7%
*“dont break easily”*
**Stitch/Finish/Polish**6%
*“I especially love the matte finish—it does a great job of camouflaging imperfections without looking heavy or overdone”*
**Moist/Dry**6%
*“Really works to hydrate”*
**Brightness/Shine/Glow**5%
*“love the sparkle”*
**Value For Money**4%
*“Worth the Price”*
**Ease Of Application**4%
*“Applies nicely”*
**Soft Feel**4%
*“It is silky smooth”*
**Ease Of Use**3%
*“Easy to put on”*
### **What buyers complain about **
**Value For Money**14%
*“Not worth the price”*
**Color**12%
*“not happy with the color”*
**Durability**9%
*“Not durable”*
**Advertised Vs Actual Product**7%
*“Not as described”*
**Moist/Dry**6%
*“Terrible Dry Time”*
**Quality-Overall**6%
*“the quality goes missing”*
**Functionality-Overall**4%
*“It didnt work well for me”*
**Thickness**3%
*“both bottles got thicker”*
**Strength**2%
*“They were brittle”*
**Smell**2%
*“Has a very strong smell”*
### **Top return reasons **
**Color**35%
**Advertised Vs Actual Product**16%
**Functionality-Overall**13%
**Leak-Proof**5%
**Smell**4%
**Moist/Dry**3%
**Durability**2%
**Ease Of Application**2%
**Defective Material/Parts**2%
**Strength**2%
## **Common questions**
- **Is opi bubble bath nail polish profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 28 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +38.1%. Flapen's verdict: Launch it (63/100).
- **How competitive is the opi bubble bath nail polish niche?**
- 3 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in opi bubble bath nail polish?**
- Top complaints mined from reviews: Value For Money, Color, Durability. The return rate is 0.4%.
- **When does demand for opi bubble bath nail polish peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Dec; the busiest month runs 12.9× the quietest.
- **What does it cost to enter the opi bubble bath nail polish niche?**
- Listings span $6.32–$61.21; the average listing price is $22.09 (sweet spot $15–$100). The average incumbent carries 2,944 reviews — the moat a new listing must climb.
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