---
title: "Opi Blue Nail Polish — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/opi-blue-nail-polish"
last_updated: "2026-08-11T12:21:25.218Z"
locale: en
meta:
description: "Niche score 41/100 · $39K/yr market · 95K searches/yr · $12.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $39K/yr market · 95K searches/yr · $12.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Opi Blue Nail Polish — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **opi blue nail polish**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 82Conversion 42Competition 22Returns 100Price range 19Avg price 53Brand share 0Review moat 15Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+76.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.30**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$8.75–$16.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****22,542.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$39K**
$39K/yr · 95K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, opi blue nail polish is a $39K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **opi blue nail polish market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$31K–$37K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- OPI100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +76.9% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/opi-blue-nail-polish/trend)
## **Top opi blue nail polish search terms**
- **opi blue nail polish**32K/yr+73.8%2.6% conv. - **opi nail polish blue**22K/yr+65.5%3.3% conv. - **opi blue**15K/yr+60.3%2.8% conv. - **opi blue nail polish colors**12K/yr+120.8%2.9% conv. - **blue opi nail polish**9K/yr+95.8%3.2% conv. - **opi nail polish blue shades**7K/yr+73.9%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/opi-blue-nail-polish/search-terms)
## **Top opi blue nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPI Nail Lacquer Tile Art to Warm Your Heart | Opaque Bright Blue Crme Chip Resistant Nail Polish | Lisbon Collection**OPI**$11.98**4.6★21,489 rev](https://www.amazon.com/dp/B000NG9ZMU) [2**OPI Nail Lacquer *Verified* | Opaque Bright Blue Crme Chip Resistant Nail Polish Your Way Collection**OPI**$11.84**4.6★21,489 rev](https://www.amazon.com/dp/B0CS3RDXYG) [3**OPI Nail Lacquer Its a Boy! | Opaque Soft Blue Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.70**4.6★21,489 rev](https://www.amazon.com/dp/B01E5TRQIA) [4**OPI Nail Lacquer Catch a Wave of Happiness | Semi-Sheer Bright Navy-Blue Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.83**4.0★262 rev](https://www.amazon.com/dp/B0GSGYJ3WZ) [5**OPI Nail Lacquer Midnight Mantra | Opaque Dark Blue Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$12.46**4.6★91,450 rev](https://www.amazon.com/dp/B0B44WZSGJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OPI Nail Lacquer Up Up and Ablaze | Opaque Bright Neutral Blue Crme Chip Resistant Nail Polish x Supergirl Collection**OPI**$11.96**137 rev2mo ago](https://www.amazon.com/dp/B0GWKHMZRD) [**OPI Nail Lacquer Catch a Wave of Happiness | Semi-Sheer Bright Navy-Blue Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.83**262 rev3mo ago](https://www.amazon.com/dp/B0GSGYJ3WZ) [**OPI Nail Lacquer Sea-ze the Day | Opaque Bright Vivid Ocean Blue Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.44**262 rev3mo ago](https://www.amazon.com/dp/B0GSH5Y4S4) [**OPI Infinite Shine No Summer Blues | Opaque Bright Vivid Ocean Blue Crme Long Wear Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$14.38**161 rev3mo ago](https://www.amazon.com/dp/B0GSH8RXC6) [**OPI RapiDry Snap Your Fingers | Opaque Soft Blue Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying**OPI**$8.75**9,595 rev1y ago](https://www.amazon.com/dp/B0DKM22H8V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OPI Nail Lacquer Up Up and Ablaze | Opaque Bright Neutral Blue Crme Chip Resistant Nail Polish x Supergirl Collection**OPI**$11.96**4.6★**▲ 113%**](https://www.amazon.com/dp/B0GWKHMZRD) [**OPI Infinite Shine No Summer Blues | Opaque Bright Vivid Ocean Blue Crme Long Wear Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$14.38**4.3★**▲ 112%**](https://www.amazon.com/dp/B0GSH8RXC6) [**OPI Nail Lacquer Catch a Wave of Happiness | Semi-Sheer Bright Navy-Blue Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.83**4.0★**▲ 112%**](https://www.amazon.com/dp/B0GSGYJ3WZ) [**OPI Nail Lacquer Sea-ze the Day | Opaque Bright Vivid Ocean Blue Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.44**4.0★**▲ 111%**](https://www.amazon.com/dp/B0GSH5Y4S4) [**OPI Nail Lacquer *Verified* | Opaque Bright Blue Crme Chip Resistant Nail Polish Your Way Collection**OPI**$11.84**4.6★**▲ 34%**](https://www.amazon.com/dp/B0CS3RDXYG)
**~~View all trending →~~**
## **What buyers say about opi blue nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**46%
*“The color is a stunning”*
**Coverage**9%
*“Covers well”*
**Ease Of Application**6%
*“The brush is easy to apply”*
**Durability**5%
*“Long lasting”*
**Moist/Dry**5%
*“Dries fast,”*
**Brightness/Shine/Glow**5%
*“It kept its shine”*
**Quality-Overall**5%
*“all the strands of it were in great condition”*
**Soft Feel**3%
*“Soft blue”*
**Ease Of Cleaning**2%
*“cleaned up pretty well when I didnt think about the lid not being screwed on”*
**Stitch/Finish/Polish**2%
*“too a good durable finish”*
### **What buyers complain about **
**Color**17%
*“Too bright and harsh”*
**Thickness**16%
*“Not happy used with thin brush”*
**Value For Money**8%
*“Yes, it's a little pricey —”*
**Moist/Dry**7%
*“Its streaky and dried lumpy”*
**Smell**7%
*“Odd Strong Smell”*
**Product Condition**4%
*“Feels like it was used”*
**Residue**4%
*“Stains nail and leaves residues on when you accidentally scratch anywhere lol, also strong smell”*
**Advertised Vs Actual Product**4%
*“not as described”*
**Quality-Overall**4%
*“Total rip off”*
**Coverage**2%
*“Thin coverage”*
### **Top return reasons **
**Color**100%
## **Common questions**
- **Is opi blue nail polish profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 14 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +76.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the opi blue nail polish niche?**
- 1 brands and 5 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in opi blue nail polish?**
- Top complaints mined from reviews: Color, Thickness, Value For Money. The return rate is 0.0%.
- **When does demand for opi blue nail polish peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the opi blue nail polish niche?**
- Listings span $8.75–$16.43; the average listing price is $12.30 (sweet spot $15–$100). The average incumbent carries 22,543 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)