---
title: "One Blade Razor — $15.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/one-blade-razor"
last_updated: "2026-08-11T07:19:00.492Z"
locale: en
meta:
description: "Niche score 57/100 · $15.1M/yr market · 4.3M searches/yr · $43.59 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $15.1M/yr market · 4.3M searches/yr · $43.59 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "One Blade Razor — $15.1M/yr Amazon US Niche (2026) - Flapen"
---
# **one blade razor**
**Launch it**
A $15.1M/yr market growing +8.3% this quarter with returns at 1.5% — clears our launch bar.
Market size 100Growth 35Conversion 79Competition 22Returns 84Price range 95Avg price 95Brand share 0Review moat 25Quality gap 62
**Market size**
**Incredible****$15.1M**
$15.1M/yr · 4.3M searches
**Avg price**
**Incredible****$43.59**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.64–$83.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,845.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, one blade razor is a $15.1M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Launch it — 57/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **one blade razor market data**
- **Units sold / yr**
- **300K–400K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$13.1M–$17.4M**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Norelco84% - PHILIPS14% - SUZZYLEMON2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.
175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/one-blade-razor/trend)
## **Top one blade razor search terms**
- **philips one blade**964K/yr+10.8%6.1% conv. - **phillips one blade**640K/yr+10.1%8.0% conv. - **one blade**591K/yr+8.1%6.9% conv. - **philips norelco one blade**527K/yr-1.9%8.2% conv. - **norelco one blade**363K/yr+2.7%8.3% conv. - **oneblade**263K/yr+11.6%6.9% conv. - **phillips norelco one blade**270K/yr+0.5%8.2% conv. - **one blade razor**233K/yr+4.9%3.1% conv. - **one blade philips**81K/yr+53.1%6.3% conv. - **philips oneblade**103K/yr+11.8%4.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/one-blade-razor/search-terms)
## **Top one blade razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.5M20%$3.0M30%$4.5M40%$6.0M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Norelco One 360 Hybrid Face Electric Beard Trimmer and Shaver with 360 Technology 1x 360 for Face 5in1 Adjustable Comb Model QP2724/90**Norelco**$35.16**4.4★13,442 rev](https://www.amazon.com/dp/B0BZQTSBWZ) [2**Philips Norelco for Face + Body Electric Beard Trimmer Shaver and Groomer 5in1 Adjustable Comb 1x Body Kit Model QP2834/70 Black/Lime Green**Norelco**$44.17**4.6★7,804 rev](https://www.amazon.com/dp/B0BZDPFH45) [3**Philips OneBlade Trimmer & Shaver Trim & Shave Any Length with Extra Skin Protection Dual-Sided Blade Waterproof Body Electric Razor USB Charging 2 Stubble Combs Included**PHILIPS**$44.12**4.2★54 rev](https://www.amazon.com/dp/B0GT268GPW) [4**Philips Norelco OneBlade Intimate Designed For Pubic Grooming Trim & Shave With Extra Skin Protection Model QP1924/70**Norelco**$28.26**4.3★4,835 rev](https://www.amazon.com/dp/B0CLWH333W) [5**Philips Norelco OneBlade 360 Blades Genuine Replacement Blades for OneBlade Electric Shaver and Trimmer Durable Stainless Steel Trim Edge and Shave 3 Pack QP430/80**Norelco**$32.55**4.7★10,254 rev](https://www.amazon.com/dp/B0CDQFVY1J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips OneBlade Trimmer & Shaver Trim & Shave Any Length with Extra Skin Protection Dual-Sided Blade Waterproof Body Electric Razor USB Charging 2 Stubble Combs Included**PHILIPS**$44.12**54 rev6mo ago](https://www.amazon.com/dp/B0GT268GPW) [**4-Pack Replacement Blades Compatible with All Philips Norelco OneBlade Handles (QP14xx QP19xx QP25xx QP26xx QP27xx QP28xx QP65xx QP66xx)(Green)**SUZZYLEMON**$29.88**222 rev9mo ago](https://www.amazon.com/dp/B0FWKR1N2R) [**Philips Norelco OneBlade Pro 360 Face + Body Electric Shaver Beard Trimmer and Groomer with 360 Blade Technology 14-Length Precision Comb Body Kit Soft Pouch Model QP6542/70**Norelco**$57.21**809 rev1y ago](https://www.amazon.com/dp/B0DKTTWYJJ) [**Philips Norelco OneBlade 360 Pro Face + Body Hybrid Electric Beard Trimmer Shaver and Bodygroomer with 360 Blade Technology Model QP6552/90**Norelco**$83.80**642 rev1y ago](https://www.amazon.com/dp/B0DCH7W6Q9) [**Norelco Philips OneBlade 360 with Connectivity Hybrid Face Electric Beard Trimmer and Shaver with 360 Blade Technology 1x360 Blade for Face 5in1 Adjustable Comb Model QP4530/90**Norelco**$43.94**1,042 rev2y ago](https://www.amazon.com/dp/B0D5HWHL6X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips OneBlade Trimmer & Shaver Trim & Shave Any Length with Extra Skin Protection Dual-Sided Blade Waterproof Body Electric Razor USB Charging 2 Stubble Combs Included**PHILIPS**$44.12**4.2★**▲ 288%**](https://www.amazon.com/dp/B0GT268GPW) [**4-Pack Replacement Blades Compatible with All Philips Norelco OneBlade Handles (QP14xx QP19xx QP25xx QP26xx QP27xx QP28xx QP65xx QP66xx)(Green)**SUZZYLEMON**$29.88**3.2★**▲ 148%**](https://www.amazon.com/dp/B0FWKR1N2R) [**Norelco Philips OneBlade 360 with Connectivity Hybrid Face Electric Beard Trimmer and Shaver with 360 Blade Technology 1x360 Blade for Face 5in1 Adjustable Comb Model QP4530/90**Norelco**$43.94**4.4★**▲ 98%**](https://www.amazon.com/dp/B0D5HWHL6X) [**Philips Norelco OneBlade 360 Blades Genuine Replacement Blades for OneBlade Electric Shaver and Trimmer 4 Pack QP440/80**Norelco**$39.41**4.7★**▲ 24%**](https://www.amazon.com/dp/B0D1LGTTS6) [**Philips Norelco OneBlade 360 Pro Face + Body Hybrid Electric Beard Trimmer Shaver and Bodygroomer with 360 Blade Technology Model QP6552/90**Norelco**$83.80**4.3★**▲ 15%**](https://www.amazon.com/dp/B0DCH7W6Q9)
**~~View all trending →~~**
## **What buyers say about one blade razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality product with good versatility”*
**Ease Of Use**11%
*“EASE OF USE”*
**Value For Money**11%
*“Good deal”*
**Battery Life**6%
*“Battery life is outstanding”*
**Advertised Vs Actual Product**6%
*“It does what it says”*
**Durability**4%
*“Good quality and can last for quite some time”*
**Efficiency**4%
*“Item works well”*
**Soft Feel**3%
*“Feels a lot smoother”*
**Charging**3%
*“Holds a charge forever”*
**Allergies**3%
*“no irritation”*
### **What buyers complain about **
**Durability**15%
*“broke in a week”*
**Charging**11%
*“Doesnt charge”*
**Quality-Overall**10%
*“Cheap quality”*
**Value For Money**9%
*“very expensive”*
**Functionality-Overall**8%
*“Not working properly”*
**Battery Life**3%
*“Garbage battery life”*
**Size-Overall**3%
*“doesn't fit”*
**Strength**3%
*“Very fragile - stay away”*
**Product Condition**3%
*“Used”*
**Allergies**2%
*“This irritated my skin”*
### **Top return reasons **
**Functionality-Overall**21%
**Defective Material/Parts**12%
**Charging**10%
**Advertised Vs Actual Product**10%
**Product Condition**8%
**Size-Overall**7%
**Value For Money**5%
**Suitability Short Hair**4%
**Quality-Overall**3%
**Durability**3%
## **Common questions**
- **Is one blade razor profitable to sell on Amazon United States?**
- The niche generates $15.1M/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Launch it (57/100).
- **How competitive is the one blade razor niche?**
- 3 brands and 22 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in one blade razor?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.5%.
- **When does demand for one blade razor peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the one blade razor niche?**
- Listings span $24.64–$83.80; the average listing price is $43.59 (sweet spot $15–$100). The average incumbent carries 4,846 reviews — the moat a new listing must climb.
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