---
title: "Olive Oil Shampoo — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/olive-oil-shampoo"
last_updated: "2026-08-11T06:31:41.660Z"
locale: en
meta:
description: "Niche score 47/100 · $119K/yr market · 162K searches/yr · $10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $119K/yr market · 162K searches/yr · $10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Olive Oil Shampoo — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **olive oil shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 23Conversion 76Competition 70Returns 99Price range 56Avg price 34Brand share 8Review moat 53Quality gap 35
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$1.95–$31.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,360.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.02**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$119K**
$119K/yr · 162K searches
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, olive oil shampoo is a $119K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olive oil shampoo market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$125K–$150K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#359**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 88%
**Open market**
**2%**
- Palmer's46% - HASK39% - Malibu C9% - MANE CLUB2% - Nexxus1% - SpaLife1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
5K4KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/olive-oil-shampoo/trend)
## **Top olive oil shampoo search terms**
- **hair mask packet**26K/yr+24.9%6.7% conv. - **hask hair mask**23K/yr-6.7%6.2% conv. - **palmers hair mask**12K/yr+19.3%12.7% conv. - **hair mask packets**25K/yr-41.2%4.3% conv. - **deep conditioner packets**11K/yr+5.0%7.7% conv. - **hask deep conditioner**11K/yr-4.7%6.8% conv. - **deep conditioning hair mask packets**8K/yr-26.4%8.7% conv. - **palmers deep conditioner**6K/yr-9.7%13.2% conv. - **hair mask pack**7K/yr-10.3%4.6% conv. - **conditioner packets**5K/yr+2.0%6.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/olive-oil-shampoo/search-terms)
## **Top olive oil shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$14K16%$19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers Amino Bonding Complex Hair Mask Intense Conditioning Masque Pack with Coconut Oil & Vitamin E Heat Protectant Anti Frizz Adds Shine Protects Hair Growth All Hair Types 2.1 oz packette**Palmer's**$1.97**4.6★1,805 rev](https://www.amazon.com/dp/B0CT3WNPC3) [2**Palmers Olive Oil Formula Deep Conditioner Packet 2.1 Ounces**Palmer's**$1.95**4.6★4,077 rev](https://www.amazon.com/dp/B009P13HLY) [3**HASK ARGAN OIL Repairing Deep Conditioner Treatments for all hair types color safe gluten free sulfate free paraben free - Pack of 6**HASK**$12.31**4.6★1,293 rev](https://www.amazon.com/dp/B0CPPB47Z8) [4**Palmers Hair Mask Rosemary Mint Strengthening Pack 2.1 oz Promotes Stronger Longer Hair Growth Nourishing Hydrating & Protecting Treatment for Anti-Breakage & Softness Adds Shine**Palmer's**$2.38**4.6★56 rev](https://www.amazon.com/dp/B0DYJXVHPQ) [5**Palmers Cocoa Butter & Biotin Length Retention Biotin Pack 2.1 Ounce**Palmer's**$1.97**4.5★1,156 rev](https://www.amazon.com/dp/B08PC5DH74)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Palmers Cocoa Butter Formula Tahitian Vanilla Hydra-Gloss Pack (2.1 Fl Oz) Nourishing Conditioner Treatment with Vitamin E & Acacia Honey for Shine Smoothness & Frizz Control All Hair Types**Palmer's**$2.22**203 rev10mo ago](https://www.amazon.com/dp/B0FQM6Y1J6) [**Palmers Batana Oil Formula Pro Gro Hair Mask (2.1 Fl Oz) Hydrating & Nourishing Conditioner Treatment with Vitamin E Helps Reduce Shedding Prevent Breakage & Promote Hair Growth**Palmer's**$2.43**88 rev10mo ago](https://www.amazon.com/dp/B0FQM8PMKH) [**HASK Bond Building Rinse-Out Deep Conditioner with Triple Bond Complex & Argan Oil Repairs Damage Softens Adds Moisture Sulfate-Free Cruelty-Free Color-Safe 8 oz**HASK**$8.73**190 rev1y ago](https://www.amazon.com/dp/B0DX6ZRPKV) [**HASK Keratin Smoothing Deep Conditioner Treatment for all hair types color safe gluten free sulfate free paraben free - 8 Fl Oz**HASK**$9.23**216 rev1y ago](https://www.amazon.com/dp/B0DX6ZYMZY) [**HASK Argan Oil Repairing Deep Conditioner Treatments for all hair types color safe gluten free sulfate free paraben free - 8 Fl Oz**HASK**$9.76**159 rev1y ago](https://www.amazon.com/dp/B0DX73J1Y5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HASK KERATIN Smoothing Deep Conditioner Treatments for all hair types color safe gluten free sulfate free paraben free - Pack of 6**HASK**$12.31**4.6★**▲ 210%**](https://www.amazon.com/dp/B0CPPBF1R5) [**Palmers Cocoa Butter Formula Tahitian Vanilla Hydra-Gloss Pack (2.1 Fl Oz) Nourishing Conditioner Treatment with Vitamin E & Acacia Honey for Shine Smoothness & Frizz Control All Hair Types**Palmer's**$2.22**4.6★**▲ 198%**](https://www.amazon.com/dp/B0FQM6Y1J6) [**Palmers Hair Mask Rosemary Mint Strengthening Pack 2.1 oz Promotes Stronger Longer Hair Growth Nourishing Hydrating & Protecting Treatment for Anti-Breakage & Softness Adds Shine**Palmer's**$2.38**4.6★**▲ 196%**](https://www.amazon.com/dp/B0DYJXVHPQ) [**Palmers Batana Oil Formula Pro Gro Hair Mask (2.1 Fl Oz) Hydrating & Nourishing Conditioner Treatment with Vitamin E Helps Reduce Shedding Prevent Breakage & Promote Hair Growth**Palmer's**$2.43**4.6★**▲ 159%**](https://www.amazon.com/dp/B0FQM8PMKH) [**HASK ARGAN OIL Repairing Deep Conditioner Treatments for all hair types color safe gluten free sulfate free paraben free - Pack of 6**HASK**$12.31**4.6★**▲ 105%**](https://www.amazon.com/dp/B0CPPB47Z8)
**~~View all trending →~~**
## **What buyers say about olive oil shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“The fragrance is strong”*
**Soft Feel**16%
*“So Soft”*
**Hair Growth**9%
*“It leaves your hair soft”*
**Moist/Dry**9%
*“softens and moisturizes well”*
**Value For Money**7%
*“Price is right”*
**Quality-Overall**7%
*“Good argan oil product”*
**Hair Styling**3%
*“Make my hair soft and smell great and gives my curls an amazing shine”*
**Advertised Vs Actual Product**2%
*“Just what I was looking for”*
**Suitability Colored Hair**2%
*“Works just fine on my color treated hair”*
**Brightness/Shine/Glow**2%
*“adds shine”*
### **What buyers complain about **
**Smell**10%
*“Not a pleasant smell”*
**Hair Related**10%
*“the water her hard on my hair”*
**Moist/Dry**8%
*“doesn't moisturize as well”*
**Size-Overall**8%
*“The packet was very small”*
**Value For Money**5%
*“It's expensive”*
**Functionality-Overall**3%
*“Didn't even make it feel like it was conditioned”*
**Thickness**3%
*“its supposed to be thick and creamy”*
**Oily/Greasy**2%
*“my hair has felt greasy/waxy”*
**Suitability Colored Hair**2%
*“Dont use on colored hair”*
**Allergies**2%
*“it stinks and made my hard really itchy”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Leak-Proof**14%
**Smell**10%
**Size-Overall**10%
**Functionality-Overall**7%
**Suitability Short Hair**5%
**Suitability Colored Hair**4%
**Moist/Dry**4%
**Damage/Burn Hair**4%
**Product Condition**3%
## **Common questions**
- **Is olive oil shampoo profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the olive oil shampoo niche?**
- 9 brands and 56 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in olive oil shampoo?**
- Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.2%.
- **When does demand for olive oil shampoo peak?**
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the olive oil shampoo niche?**
- Listings span $1.95–$31.59; the average listing price is $10.02 (sweet spot $15–$100). The average incumbent carries 1,360 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)