---
title: "Olive Oil Relaxer — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/olive-oil-relaxer"
last_updated: "2026-08-11T04:24:26.365Z"
locale: en
meta:
description: "Niche score 45/100 · $104K/yr market · 91K searches/yr · $16.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $104K/yr market · 91K searches/yr · $16.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Olive Oil Relaxer — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **olive oil relaxer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 17Conversion 75Competition 50Returns 97Price range 69Avg price 78Brand share 0Review moat 50Quality gap 45
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.37**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.24–$32.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,492.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$104K**
$104K/yr · 91K searches
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, olive oil relaxer is a $104K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olive oil relaxer market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$82K–$98K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **112 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**0%**
- ORS88% - African Pride7% - SoftSheen4% - Originals by Africa's Best1%
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — -16.6% search growth over the last 90 days.
2K2KSpike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/olive-oil-relaxer/trend)
## **Top olive oil relaxer search terms**
- **olive oil relaxer**23K/yr-10.5%6.2% conv. - **ors relaxer**17K/yr-9.8%5.1% conv. - **olive oil hair relaxer**12K/yr-23.7%6.8% conv. - **olive oil relaxer for black women**14K/yr-27.4%6.7% conv. - **olive oil perm**9K/yr-24.5%7.4% conv. - **olive oil perm relaxer**7K/yr+3.9%7.3% conv. - **ors hair relaxer**5K/yr-14.3%5.7% conv. - **ors olive oil hair relaxer**5K/yr-45.8%5.1% conv. - **olive oil relaxer regular**728/yr+240.8%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/olive-oil-relaxer/search-terms)
## **Top olive oil relaxer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer Extra Strength**ORS**$9.54**4.7★247 rev](https://www.amazon.com/dp/B005FY5MF4) [2**ORS Olive Oil Build-In Protection New Growth No-Lye Hair Relaxer - Extra Strength (Pack of 2)**ORS**$17.40**4.5★1,957 rev](https://www.amazon.com/dp/B07Q5JQ5DS) [3**ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer Normal Strength (2)**ORS**$17.75**4.6★2,693 rev](https://www.amazon.com/dp/B0FBT9F6MR) [4**ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer - Extra Strength Kit (Pack of 1)**ORS**$15.37**4.6★907 rev](https://www.amazon.com/dp/B00E5PWBQC) [5**ORS Olive Oil Professional Creme Relaxer Normal Strength 18.75 Ounces**ORS**$15.06**4.5★584 rev](https://www.amazon.com/dp/B07V48825G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer Normal Strength (Pack of 4)**ORS**$32.64**2,693 rev1y ago](https://www.amazon.com/dp/B0DG3L6B18) [**ORS Olive Oil Built In Protection New Growth No-Lye Hair Relaxer Normal Strength (Pack of 4)**ORS**$29.07**14 rev1y ago](https://www.amazon.com/dp/B0DG328MDQ) [**ORS Olive Oil Mild Touch Relaxer 60% Lower Chemical No Lye - Mild Strength**ORS**$14.53**57 rev3y ago](https://www.amazon.com/dp/B09XPN2JXJ) [**ORS Olive Oil Build-In Protection New Growth No-Lye Hair Relaxer - Extra Strength (Pack of 2)**ORS**$17.40**1,957 rev7y ago](https://www.amazon.com/dp/B07Q5JQ5DS) [**ORS Olive Oil Professional Creme Relaxer Normal Strength 18.75 Ounces**ORS**$15.06**584 rev7y ago](https://www.amazon.com/dp/B07V48825G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer Extra Strength**ORS**$9.54**4.7★**▲ 195%**](https://www.amazon.com/dp/B005FY5MF4) [**ORS Olive Oil Mild Touch Relaxer 60% Lower Chemical No Lye - Mild Strength**ORS**$14.53**3.6★**▲ 58%**](https://www.amazon.com/dp/B09XPN2JXJ) [**ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer Normal Strength (2)**ORS**$17.75**4.6★**▲ 27%**](https://www.amazon.com/dp/B0FBT9F6MR) [**ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer Normal Strength (Pack of 3)**ORS**$27.08**4.6★**▲ 25%**](https://www.amazon.com/dp/B0DJC9V85Y) [**African Pride Olive Miracle Deep Conditioning No-lye Relaxer Kit Regular (SG_B00K0L9IYS_US)**African Pride**$7.24**4.6★**▲ 15%**](https://www.amazon.com/dp/B00K0L9IYS)
**~~View all trending →~~**
## **What buyers say about olive oil relaxer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Excellent Product”*
**Soft Feel**12%
*“It feels soft”*
**Hair Styling**8%
*“Easy to process my hair excellence results”*
**Suitability Straight Hair**7%
*“Of course, it relaxed my hair well”*
**Value For Money**6%
*“this was cost effective”*
**Advertised Vs Actual Product**5%
*“Works as designed”*
**Ease Of Use**5%
*“Easy to use”*
**Smell**3%
*“smells good this perm is a good”*
**Hair Growth**3%
*“silky hair and lasting relaxation”*
**Suitability Curly Hair**3%
*“Easy care for curly hair”*
### **What buyers complain about **
**Hair Related**13%
*“not too strong for my hair”*
**Damage/Burn Hair**13%
*“It definitely damaged my hair”*
**Smell**12%
*“Unpleasant smell”*
**Functionality-Overall**7%
*“Hair did not straighten”*
**Moist/Dry**6%
*“Didnt really care for step 6, the oil moisturizer”*
**Color**5%
*“might turn the grey green”*
**Size-Overall**4%
*“how small it is”*
**Suitability Short Hair**4%
*“It doesn't work half your hair and relax”*
**Ingredients-Overall**4%
*“Its like the processing ingredient was left out”*
**Leak-Proof**4%
*“it seemed like the activator is what spilled all over everything”*
### **Top return reasons **
**Leak-Proof**19%
**Advertised Vs Actual Product**17%
**Size-Overall**8%
**Functionality-Overall**6%
**Color**5%
**Damage/Burn Hair**4%
**Defective Material/Parts**4%
**Suitability Short Hair**4%
**Value For Money**4%
**Product Condition**3%
## **Common questions**
- **Is olive oil relaxer profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 17 tracked products. 90-day search growth is -16.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the olive oil relaxer niche?**
- 4 brands and 96 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in olive oil relaxer?**
- Top complaints mined from reviews: Hair Related, Damage/Burn Hair, Smell. The return rate is 0.6%.
- **When does demand for olive oil relaxer peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the olive oil relaxer niche?**
- Listings span $7.24–$32.64; the average listing price is $16.37 (sweet spot $15–$100). The average incumbent carries 1,493 reviews — the moat a new listing must climb.
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