---
title: "Ole Henriksen Lip Balm — $180K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ole-henriksen-lip-balm"
last_updated: "2026-08-11T12:21:24.835Z"
locale: en
meta:
description: "Niche score 49/100 · $180K/yr market · 283K searches/yr · $32.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $180K/yr market · 283K searches/yr · $32.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ole Henriksen Lip Balm — $180K/yr Amazon US Niche (2026) - Flapen"
---
# **ole henriksen lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 36Conversion 24Competition 68Returns 94Price range 84Avg price 95Brand share 10Review moat 27Quality gap 50
**Avg price**
**Incredible****$32.65**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.80–$66.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$180K**
$180K/yr · 283K searches
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,843.97**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ole henriksen lip balm is a $180K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ole henriksen lip balm market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$196K–$261K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#844**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **62%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**117**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 80%
**Open market**
**2%**
- Dior56% - Clinique16% - Lancôme15% - LANEIGE5% - CHANEL4% - REVLON2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +8.6% search growth over the last 90 days.
700K500KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 47.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ole-henriksen-lip-balm/trend)
## **Top ole henriksen lip balm search terms**
- **dior lip balm**62K/yr+14.9%1.1% conv. - **chanel lip gloss**39K/yr+28.9%0.4% conv. - **clinique lip gloss**37K/yr+15.8%3.5% conv. - **dior lip glow**37K/yr-12.7%1.2% conv. - **lancome lip**16K/yr+23.3%2.4% conv. - **dior addict lip maximizer**16K/yr-2.1%1.5% conv. - **dior lip maximizer**17K/yr-3.1%1.2% conv. - **dior addict lip glow balm**6K/yr+145.9%1.2% conv. - **lancome lip balm**12K/yr-17.9%2.5% conv. - **dior lip butter**5K/yr-19.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ole-henriksen-lip-balm/search-terms)
## **Top ole henriksen lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$22K16%$29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dior Addict Lip Glow by Christian Dior in Sheer Natural Pink**Dior**$53.55**4.5★2,978 rev](https://www.amazon.com/dp/B00OKXF2WO) [2**Lancme Lip Idle Squalane-12 Butterglow Hydrating Lip Balm Instant Shine 24H Hydration and Buildable Color for Smooth & Moisturized Lips - 10 Pink H LA LA**Lancôme**$26.54**4.5★1,689 rev](https://www.amazon.com/dp/B0CTL1F8LW) [3**Dior Addict Lip Maximizer - 013 Beige by Christian Dior for Women - 0.2 oz Lip Gloss**Dior**$41.39**4.6★1,545 rev](https://www.amazon.com/dp/B0BWFWCLWR) [4**Dior Addict Lip Glow Color Awakening Lip Balm 0.11 oz**Dior**$50.23**4.5★2,978 rev](https://www.amazon.com/dp/B002789BAS) [5**Dior Addict Lip Maximizer Lip Plumping Gloss # 001 PINK (MINI/SMALL/SAMPLE SIZE/TRAVEL SIZE) 2 ml / 0.06 fl oz- (NOTE THIS IS VERY SMALL) - 0106**Dior**$22.41**3.0★90 rev](https://www.amazon.com/dp/B0F1JBM4RM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DIOR Lip Glow Color Reviver Balm # 063 Pink Lilac 3.2 g / 0.11 Oz (NEW NO BOX/NEVER USED/NO BOX AS SHOWN)**Dior**$29.26**11 rev1y ago](https://www.amazon.com/dp/B0FHX6ZD2W) [**Dior Addict Lip Glow - 038 Soft Nude by Christian Dior for Women - 0.11 oz Lip Balm**Dior**$44.04**20 rev1y ago](https://www.amazon.com/dp/B0DST7W62C) [**Clinique Pop Lip + Cheek Tinted Oil in Black Honey | Conditions Lips + Gives Cheeks a Natural Dewy Flush**Clinique**$22.65**899 rev1y ago](https://www.amazon.com/dp/B0DP3JDMMN) [**REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 002 Pink Flip 0.11 oz**REVLON**$8.54**6,487 rev1y ago](https://www.amazon.com/dp/B0DHYDR9QF) [**Dior Addict Lip Maximizer Lip Plumping Gloss # 001 PINK (MINI/SMALL/SAMPLE SIZE/TRAVEL SIZE) 2 ml / 0.06 fl oz- (NOTE THIS IS VERY SMALL) - 0106**Dior**$22.41**90 rev2y ago](https://www.amazon.com/dp/B0F1JBM4RM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dior Addict Lip Glow Balm 015 Cherry Red Lipstick 0.11oz**Dior**$45.48**4.5★**▲ 284%**](https://www.amazon.com/dp/B0BM7KPW9S) [**Dior Addict Lip Maximizer - 018 Intense Spice by Christian Dior for Women - 0.2 oz Lip Gloss**Dior**$41.76**4.6★**▲ 178%**](https://www.amazon.com/dp/B0BSRYBVMB) [**Dior Addict Lip Glow - 038 Soft Nude by Christian Dior for Women - 0.11 oz Lip Balm**Dior**$44.04**4.9★**▲ 128%**](https://www.amazon.com/dp/B0DST7W62C) [**Christian Dior Dior Addict Lip Glow - 012 Rosewood Lip Balm Women 0.11 oz**Dior**$46.11**4.5★**▲ 107%**](https://www.amazon.com/dp/B09DHTKD4C) [**Dior Addict Lip Glow Color Awakening Lip Balm 0.11 oz**Dior**$50.23**4.5★**▲ 104%**](https://www.amazon.com/dp/B002789BAS)
**~~View all trending →~~**
## **What buyers say about ole henriksen lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“The color is pretty”*
**Moist/Dry**18%
*“Super hydrating”*
**Soft Feel**10%
*“Goes on smooth”*
**Quality-Overall**9%
*“The quality is silky, smooth and I never go anywhere without it”*
**Smell**6%
*“Great smell”*
**Value For Money**4%
*“Definitely worth the price”*
**Brightness/Shine/Glow**2%
*“lots of shine”*
**Ease Of Application**2%
*“Easily applicable”*
**Durability**2%
*“stays on well throughout the day”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Color**16%
*“Terrible color”*
**Value For Money**12%
*“Kind of expensive”*
**Moist/Dry**10%
*“Very dry”*
**Durability**8%
*“Breaks off easily”*
**Smell**6%
*“Very unpleasant scent”*
**Size-Overall**5%
*“Small tube”*
**Adhesion/Stickiness**2%
*“sticky junk”*
**Quality-Overall**2%
*“Cheap product”*
**Product Condition**2%
*“Mine came already used”*
**Thickness**2%
*“It goes on thick and gloppy”*
### **Top return reasons **
**Color**46%
**Advertised Vs Actual Product**9%
**Smell**7%
**Product Condition**7%
**Moist/Dry**6%
**Value For Money**5%
**Functionality-Overall**4%
**Texture/Consistency-Overall**3%
**Adhesion/Stickiness**3%
**Size-Overall**3%
## **Common questions**
- **Is ole henriksen lip balm profitable to sell on Amazon United States?**
- The niche generates $180K/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the ole henriksen lip balm niche?**
- 8 brands and 117 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in ole henriksen lip balm?**
- Top complaints mined from reviews: Color, Value For Money, Moist/Dry. The return rate is 1.1%.
- **When does demand for ole henriksen lip balm peak?**
- Demand peaks in Nov–Dec; the busiest month runs 47.1× the quietest.
- **What does it cost to enter the ole henriksen lip balm niche?**
- Listings span $6.80–$66.32; the average listing price is $32.65 (sweet spot $15–$100). The average incumbent carries 3,844 reviews — the moat a new listing must climb.
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