---
title: "Products — old spice face wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/old-spice-face-wash/products"
last_updated: "2026-08-11T05:14:36.815Z"
locale: en
meta:
  description: "Niche score 53/100 · $99K/yr market · 48K searches/yr. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $99K/yr market · 48K searches/yr. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — old spice face wash - Flapen"
---

# **old spice face wash**

**Worth a look**

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 25Growth 49Conversion 79Competition 60Returns 97Price range 83Avg price 95Brand share 20Review moat 37Quality gap 23

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$25.74**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.66–$61.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+19.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,788.41**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$99K**

$99K/yr · 48K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## Products