---
title: "Trend — old spice cologne for men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/old-spice-cologne-for-men/trend"
last_updated: "2026-08-11T09:41:41.401Z"
locale: en
meta:
  description: "Niche score 59/100 · $1.3M/yr market · 634K searches/yr · $16.00 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $1.3M/yr market · 634K searches/yr · $16.00 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — old spice cologne for men - Flapen"
---

# **old spice cologne for men**

**Launch it**

A $1.3M/yr market growing +3.1% this quarter with returns at 0.1% — clears our launch bar.

Market size 83Growth 29Conversion 95Competition 68Returns 99Price range 75Avg price 78Brand share 2Review moat 32Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.3M**

$1.3M/yr · 634K searches

**Avg price**

**Great****$16.00**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.22–$49.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,313.44**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Trend