[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-old-spice-cologne-for-men":3,"research-sidebar-rollups":869},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":53,"baselines":92,"demand":97,"seasonality":355,"brandShare":368,"products":388,"feedback":624,"searchTerms":787,"related":836,"lastUpdated":36},"502c9fd3-6c25-46de-b402-c200d2fca8f4","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":50,"top20BrandShare":51,"primePct":52,"oosRate":42},1286407,634073,1.2999,0.0315,0.1268,0.444,0.9936,4.54,3313,16,3.22,49.77,34,100000,0.5,0.0011,7,"old spice cologne for men","old-spice-cologne-for-men","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fold-spice-cologne-for-men","Men's","2026-07-15T13:45:51.886253+00:00",6,5,100,[],85,0,80000,2500,3000,1280000,1600000,95,145,0.8517,1,0.7059,{"score":54,"verdict":55,"components":56},59,"launch",[57,62,65,68,71,74,77,82,85,88],{"key":58,"score":59,"weight":60,"raw":61},"marketSize",83,0.15,1286407.3,{"key":63,"score":64,"weight":60,"raw":18},"growth",29,{"key":66,"score":48,"weight":67,"raw":19},"conversion",0.1,{"key":69,"score":70,"weight":60,"raw":20},"competition",68,{"key":72,"score":73,"weight":67,"raw":21},"brandShare",2,{"key":75,"score":76,"weight":67,"raw":22},"qualityGap",35,{"key":78,"score":79,"weight":80,"raw":81},"reviewMoat",32,0.05,3313.44,{"key":83,"score":84,"weight":67,"raw":30},"returns",99,{"key":86,"score":87,"weight":80,"raw":24},"avgPrice",78,{"key":89,"score":90,"weight":80,"raw":91},"priceRange",75,0.746938775510204,{"avgRating":93,"medianPrice":94,"medianReturnRate":95,"nichesTracked":96},4.42,24.38,0.0215,115062,{"points":98,"droppedPartialWeek":354},[99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351],{"week":100,"volume":101},"2024-12-01",8185,{"week":103,"volume":104},"2024-12-08",9566,{"week":106,"volume":107},"2024-12-15",10628,{"week":109,"volume":110},"2024-12-22",11071,{"week":112,"volume":113},"2024-12-29",5619,{"week":115,"volume":116},"2025-01-05",4173,{"week":118,"volume":119},"2025-01-12",3570,{"week":121,"volume":122},"2025-01-19",3882,{"week":124,"volume":125},"2025-01-26",3448,{"week":127,"volume":128},"2025-02-02",3582,{"week":130,"volume":131},"2025-02-09",3418,{"week":133,"volume":134},"2025-02-16",3519,{"week":136,"volume":137},"2025-02-23",3161,{"week":139,"volume":140},"2025-03-02",3224,{"week":142,"volume":143},"2025-03-09",3347,{"week":145,"volume":146},"2025-03-16",2822,{"week":148,"volume":149},"2025-03-23",3025,{"week":151,"volume":152},"2025-03-30",3027,{"week":154,"volume":155},"2025-04-06",3588,{"week":157,"volume":158},"2025-04-13",2893,{"week":160,"volume":161},"2025-04-20",3171,{"week":163,"volume":164},"2025-04-27",2833,{"week":166,"volume":167},"2025-05-04",2929,{"week":169,"volume":170},"2025-05-11",3335,{"week":172,"volume":173},"2025-05-18",3158,{"week":175,"volume":176},"2025-05-25",3102,{"week":178,"volume":179},"2025-06-01",3292,{"week":181,"volume":182},"2025-06-08",9914,{"week":184,"volume":185},"2025-06-15",11672,{"week":187,"volume":188},"2025-06-22",10090,{"week":190,"volume":191},"2025-06-29",8873,{"week":193,"volume":194},"2025-07-06",8418,{"week":196,"volume":197},"2025-07-13",11957,{"week":199,"volume":200},"2025-07-20",9315,{"week":202,"volume":203},"2025-07-27",9831,{"week":205,"volume":206},"2025-08-03",10757,{"week":208,"volume":209},"2025-08-10",10464,{"week":211,"volume":212},"2025-08-17",10488,{"week":214,"volume":215},"2025-08-24",10873,{"week":217,"volume":218},"2025-08-31",10603,{"week":220,"volume":221},"2025-09-07",10761,{"week":223,"volume":224},"2025-09-14",9691,{"week":226,"volume":227},"2025-09-21",10112,{"week":229,"volume":230},"2025-09-28",10142,{"week":232,"volume":233},"2025-10-05",10434,{"week":235,"volume":236},"2025-10-12",12499,{"week":238,"volume":239},"2025-10-19",10444,{"week":241,"volume":242},"2025-10-26",10639,{"week":244,"volume":245},"2025-11-02",10951,{"week":247,"volume":248},"2025-11-09",11906,{"week":250,"volume":251},"2025-11-16",12461,{"week":253,"volume":254},"2025-11-23",14117,{"week":256,"volume":257},"2025-11-30",17688,{"week":259,"volume":260},"2025-12-07",18796,{"week":262,"volume":263},"2025-12-14",20926,{"week":265,"volume":266},"2025-12-21",22244,{"week":268,"volume":269},"2025-12-28",14991,{"week":271,"volume":272},"2026-01-04",11146,{"week":274,"volume":275},"2026-01-11",11445,{"week":277,"volume":278},"2026-01-18",11680,{"week":280,"volume":281},"2026-01-25",11997,{"week":283,"volume":284},"2026-02-01",11463,{"week":286,"volume":287},"2026-02-08",12593,{"week":289,"volume":290},"2026-02-15",11465,{"week":292,"volume":293},"2026-02-22",11924,{"week":295,"volume":296},"2026-03-01",12119,{"week":298,"volume":299},"2026-03-08",11422,{"week":301,"volume":302},"2026-03-15",11246,{"week":304,"volume":305},"2026-03-22",11562,{"week":307,"volume":308},"2026-03-29",11722,{"week":310,"volume":311},"2026-04-05",12011,{"week":313,"volume":314},"2026-04-12",11563,{"week":316,"volume":317},"2026-04-19",11585,{"week":319,"volume":320},"2026-04-26",11830,{"week":322,"volume":323},"2026-05-03",11929,{"week":325,"volume":326},"2026-05-10",12762,{"week":328,"volume":329},"2026-05-17",12888,{"week":331,"volume":332},"2026-05-24",11650,{"week":334,"volume":335},"2026-05-31",10783,{"week":337,"volume":338},"2026-06-07",12057,{"week":340,"volume":341},"2026-06-14",12233,{"week":343,"volume":344},"2026-06-21",13768,{"week":346,"volume":347},"2026-06-28",14906,{"week":349,"volume":350},"2026-07-05",10298,{"week":352,"volume":353},"2026-07-12",10893,false,[356,357,358,359,360,361,362,363,364,365,366,367],0.8020873714718207,0.7992629820383601,0.7690289392233237,0.7776747091001951,0.8430860573889132,1.1251646876796866,1.0584835264460895,1.1127048297674649,1.0645332988745517,1.1510956046593197,1.4043073477198749,1.418308415668627,{"top":369,"otherBrandCount":42,"otherClickShare":42},[370,373,376,379,382,385],{"brand":371,"clickShare":372},"Old Spice",0.5571,{"brand":374,"clickShare":375},"Aqua Velva",0.1993,{"brand":377,"clickShare":378},"Proraso",0.16440000000000002,{"brand":380,"clickShare":381},"Gillette",0.0512,{"brand":383,"clickShare":384},"Generic",0.0216,{"brand":386,"clickShare":387},"Brut",0.0064,[389,400,409,420,431,441,451,461,471,480,490,500,510,520,529,537,545,556,565,574,585,594,604,614],{"asin":390,"title":391,"brand":371,"imageUrl":392,"price":393,"rating":394,"reviews":395,"clickShare90":396,"clickShare360":397,"launchDate":398,"amazonUrl":399},"B00FFEPMH2","Old Spice Classic After Shave for Men 4.25 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zwJFHgm8L.jpg",12.57,4.5,12274,0.1259,0.1623,"2010-03-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00FFEPMH2",{"asin":401,"title":402,"brand":371,"imageUrl":403,"price":404,"rating":394,"reviews":395,"clickShare90":405,"clickShare360":406,"launchDate":407,"amazonUrl":408},"B00187PWDY","Old Spice Classic 4.25 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61pK2acBRFL.jpg",11.55,0.104,0.0856,"2008-04-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00187PWDY",{"asin":410,"title":411,"brand":374,"imageUrl":412,"price":413,"rating":414,"reviews":415,"clickShare90":416,"clickShare360":417,"launchDate":418,"amazonUrl":419},"B0000530HU","Aqua Velva After Shave Classic Ice Blue Soothes Cools and Refreshes Skin 7 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Uzg7Q0eOL.jpg",5.12,4.7,9564,0.0859,0.1072,"2003-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0000530HU",{"asin":421,"title":422,"brand":371,"imageUrl":423,"price":424,"rating":425,"reviews":426,"clickShare90":427,"clickShare360":428,"launchDate":429,"amazonUrl":430},"B00E4MJ3RQ","Old Spice Classic After Shave 4.25 Ounce (125ml) (2 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zu5q8LN8L.jpg",19.69,4.6,2949,0.065,0.078,"2013-07-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00E4MJ3RQ",{"asin":432,"title":433,"brand":377,"imageUrl":434,"price":435,"rating":425,"reviews":436,"clickShare90":437,"clickShare360":438,"launchDate":439,"amazonUrl":440},"B0085UECY2","Proraso After Shave Lotion - Eucalyptus Oil & Menthol - Refreshing After Shave Splash for All Beard Types - Premium Italian Shaving for Men - 3.4oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UrXumj8pL.jpg",13.5,14532,0.0632,0.064,"2005-02-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0085UECY2",{"asin":442,"title":443,"brand":371,"imageUrl":444,"price":445,"rating":446,"reviews":39,"clickShare90":447,"clickShare360":448,"launchDate":449,"amazonUrl":450},"B0GM1PPVD2","Old Spice Cologne for Men Premium & Pairable Fragrance Spray Forbidden Woods with Spiced Oud + Amber Signature Scent Masculine & Sophisticated for Day & Night Wear Eau de Cologne 3.4 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413m2vLqf-L.jpg",46.49,4.4,0.0472,0.0172,"2026-03-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GM1PPVD2",{"asin":452,"title":453,"brand":374,"imageUrl":454,"price":455,"rating":425,"reviews":456,"clickShare90":457,"clickShare360":458,"launchDate":459,"amazonUrl":460},"B000FTYALG","Aqua Velva After Shave Classic Ice Blue Soothes Cools and Refreshes Skin 3.5 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41O1VxQ3ISL.jpg",6.01,2359,0.0363,0.0318,"2007-09-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB000FTYALG",{"asin":462,"title":463,"brand":374,"imageUrl":464,"price":465,"rating":446,"reviews":466,"clickShare90":467,"clickShare360":468,"launchDate":469,"amazonUrl":470},"B004X8HUN0","Aqua Velva Classic Ice Blue Cooling After Shave 3.5 OZ","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41EYj-++NPL.jpg",7.89,61,0.0347,0.0105,"2016-07-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004X8HUN0",{"asin":472,"title":473,"brand":380,"imageUrl":474,"price":475,"rating":414,"reviews":476,"clickShare90":477,"clickShare360":478,"launchDate":418,"amazonUrl":479},"B0000530HR","Gillette Series Cool Wave After Shave Aftershave for Men After Shave Cologne Men 3.3 fl oz 100 ml After Shave Lotion for Men Post Shave Balm Men Aftershave Mens Aftershave Aftershave Balm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VE5wPDGVL.jpg",5.42,4857,0.0342,0.0289,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0000530HR",{"asin":481,"title":482,"brand":377,"imageUrl":483,"price":484,"rating":425,"reviews":485,"clickShare90":486,"clickShare360":487,"launchDate":488,"amazonUrl":489},"B008654MNM","Proraso After Shave Balm - Oatmeal & Green Tea - Nourishing & Gentle Formula After Shave Cream for Sensitive Skin - Premium Italian Shaving for Men - 3.4oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41P1amkZ9RL.jpg",15.38,5561,0.034,0.0428,"2011-06-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008654MNM",{"asin":491,"title":492,"brand":371,"imageUrl":493,"price":494,"rating":425,"reviews":495,"clickShare90":496,"clickShare360":497,"launchDate":498,"amazonUrl":499},"B0FY3V7QJ9","Old Spice Cologne Mist for Men The Spice Alchemist Collection 24\u002F7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.8 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31HulmKG2ZL.jpg",12.97,130,0.0339,0.0086,"2026-04-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FY3V7QJ9",{"asin":501,"title":502,"brand":371,"imageUrl":503,"price":504,"rating":414,"reviews":505,"clickShare90":506,"clickShare360":507,"launchDate":508,"amazonUrl":509},"B00G4UEDVW","Old Spice After Shave Lotion Atomizer Original - 150 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Vs-pVek6L.jpg",17.51,10928,0.0328,0.0333,"2014-03-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00G4UEDVW",{"asin":511,"title":512,"brand":377,"imageUrl":513,"price":514,"rating":394,"reviews":515,"clickShare90":516,"clickShare360":517,"launchDate":518,"amazonUrl":519},"B01GFYWYC6","Proraso After Shave Lotion - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Splash for Coarse Beards or Hard - Premium Italian Shaving for Men - 3.4oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lUoKspVGL.jpg",13.39,5399,0.0257,0.0251,"2016-06-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01GFYWYC6",{"asin":521,"title":522,"brand":383,"imageUrl":523,"price":524,"rating":394,"reviews":525,"clickShare90":384,"clickShare360":526,"launchDate":527,"amazonUrl":528},"B0DZV1B18P","Sweebag Bag strong and waterproof with OldSSpice Cologne Classic 4.25 Fl oz Spray Original Scent","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41B35FS0FXL.jpg",17.7,122,0.0375,"2025-03-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DZV1B18P",{"asin":530,"title":531,"brand":371,"imageUrl":532,"price":533,"rating":394,"reviews":534,"clickShare90":384,"clickShare360":516,"launchDate":535,"amazonUrl":536},"B00OYQ3IIC","Old Spice Classic After Shave Classic Scent 4.25 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OCKqpYVaL.jpg",11.7,585,"2016-05-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00OYQ3IIC",{"asin":538,"title":539,"brand":374,"imageUrl":540,"price":25,"rating":394,"reviews":541,"clickShare90":542,"clickShare360":543,"launchDate":459,"amazonUrl":544},"B001FAVJBI","Aqua Velva After Shave Musk 3.5 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51XpBbMiBfL.jpg",3833,0.0195,0.0202,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001FAVJBI",{"asin":546,"title":547,"brand":380,"imageUrl":548,"price":549,"rating":550,"reviews":551,"clickShare90":552,"clickShare360":553,"launchDate":554,"amazonUrl":555},"B001E95HE0","Gillette After Shave Gel for Men Aftershave for Men After Shave Lotion for Men Calms Soothes and Refreshes Sensitive Skin Light Fragrance 2.5 oz Pack of 6 After Shave Cologne Men Aftershave","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Ubkoi720L.jpg",15.57,4.8,5053,0.017,0.0171,"2008-08-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001E95HE0",{"asin":557,"title":558,"brand":377,"imageUrl":559,"price":560,"rating":425,"reviews":561,"clickShare90":562,"clickShare360":563,"launchDate":439,"amazonUrl":564},"B009VZNV3I","Proraso After Shave Balm - Aloe Vera & Vitamin E - Protective After Shave Cream Formula for Dry Rough Skin & Beard - Premium Italian Shaving for Men - 3.4oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VZOdYj0kL.jpg",15.61,2443,0.0168,0.0157,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB009VZNV3I",{"asin":566,"title":567,"brand":371,"imageUrl":568,"price":494,"rating":446,"reviews":569,"clickShare90":570,"clickShare360":571,"launchDate":572,"amazonUrl":573},"B0FY3XKZ75","Old Spice Cologne Mist for Men The Spice Alchemist Collection 24\u002F7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Velvet Sage + Driftwood Scent 3.8 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ZQ32hF-JL.jpg",91,0.0164,0.0057,"2026-03-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FY3XKZ75",{"asin":575,"title":576,"brand":371,"imageUrl":577,"price":578,"rating":579,"reviews":580,"clickShare90":581,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B00QI0S8GY","Old Spice After Shave Lotion Original - 150 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51UPl6vqkHL.jpg",17.8,4.2,966,0.0159,0.0145,"2015-05-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00QI0S8GY",{"asin":586,"title":587,"brand":371,"imageUrl":588,"price":26,"rating":550,"reviews":589,"clickShare90":590,"clickShare360":591,"launchDate":592,"amazonUrl":593},"B0GX2B787K","Old Spice Cologne for Men Premium & Pairable Fragrance Spray Obscure Ocean with Coastal Citrus & Cedarwood Signature Scent Masculine & Sophisticated for Day & Night Wear Eau de Cologne 3.4 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417dRJFYu-L.jpg",31,0.0136,0.0035,"2026-04-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GX2B787K",{"asin":595,"title":596,"brand":371,"imageUrl":597,"price":598,"rating":394,"reviews":599,"clickShare90":600,"clickShare360":601,"launchDate":602,"amazonUrl":603},"B00KOC9IA2","Old Spice Classic Mens 4.25 Oz. After Shave","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jiLV3TWDL.jpg",12.29,1287,0.0135,0.0287,"2014-09-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00KOC9IA2",{"asin":605,"title":606,"brand":377,"imageUrl":607,"price":608,"rating":394,"reviews":609,"clickShare90":610,"clickShare360":611,"launchDate":612,"amazonUrl":613},"B09BVHY9VM","Proraso After Shave Balm - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Cream for Coarse or Hard Beards - Premium Italian Shaving for Men - 3.4oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Pyqgsz5XL.jpg",15.22,1115,0.0132,0.0095,"2021-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09BVHY9VM",{"asin":615,"title":616,"brand":374,"imageUrl":617,"price":618,"rating":550,"reviews":619,"clickShare90":620,"clickShare360":621,"launchDate":622,"amazonUrl":623},"B00KOAISWS","Aqua Velva Ice Blue After Shave 3.5 Ounce (103ml) (6 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MUoNh-fmL.jpg",29.03,46,0.0119,0.0085,"2013-04-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00KOAISWS",{"love":625,"hate":696,"returnReasons":761},[626,633,640,647,654,661,668,675,682,689],{"topic":627,"percentOfMentions":628,"verbatims":629},"Smell",0.5436,[630,631,632],"Fresh fragrance","CLEAN SMELL","Lasting fragrance",{"topic":634,"percentOfMentions":635,"verbatims":636},"Value For Money",0.0768,[637,638,639],"Fair price","Excellent value","Great deal",{"topic":641,"percentOfMentions":642,"verbatims":643},"Quality-Overall",0.0713,[644,645,646],"Excellent product","Considering the bottle size, quality, and performance, it offers good value for the money","Much higher quality than I was expecting",{"topic":648,"percentOfMentions":649,"verbatims":650},"Advertised Vs Actual Product",0.030600000000000002,[651,652,653],"Just what I wanted","Exactly what I ordered","As advertised",{"topic":655,"percentOfMentions":656,"verbatims":657},"Durability",0.026600000000000002,[658,659,660],"- Excellent longevity","lasts throughout the day","lasts all day as expected",{"topic":662,"percentOfMentions":663,"verbatims":664},"Soft Feel",0.0248,[665,666,667],"Goes on smooth","It feels soft","Very soothing to face",{"topic":669,"percentOfMentions":670,"verbatims":671},"Ease Of Use",0.0146,[672,673,674],"easy to use","Easy to wear","Great for everyday use",{"topic":676,"percentOfMentions":677,"verbatims":678},"Cleansing",0.0116,[679,680,681],"I do feel clean","Feels fresh and clean","cleans well",{"topic":683,"percentOfMentions":684,"verbatims":685},"Suitability Combination Skin",0.011200000000000002,[686,687,688],"Makes my skin feel good","its good for your skin","great on skin",{"topic":690,"percentOfMentions":691,"verbatims":692},"Size-Overall",0.010700000000000001,[693,694,695],"The size is nice","Perfect size for the price","this ended up fitting that use case very well",[697,703,709,715,721,728,734,741,748,754],{"topic":627,"percentOfMentions":698,"verbatims":699},0.32909999999999995,[700,701,702],"Awful smell","Scent doesn't last","Scent too strong",{"topic":634,"percentOfMentions":704,"verbatims":705},0.0748,[706,707,708],"Expensive","Not worth the price","Too expensive",{"topic":690,"percentOfMentions":710,"verbatims":711},0.0669,[712,713,714],"small bottels","Super small","Huge",{"topic":655,"percentOfMentions":716,"verbatims":717},0.0391,[718,719,720],"This one really falls short","short lived","Doesn't last",{"topic":722,"percentOfMentions":723,"verbatims":724},"Leak-Proof",0.0365,[725,726,727],"Arrived leaking","Leaked","Leaked everywhere",{"topic":641,"percentOfMentions":729,"verbatims":730},0.0274,[731,732,733],"Too expensive for low quality","Quality Control missed it","low quality",{"topic":735,"percentOfMentions":736,"verbatims":737},"Allergies",0.0245,[738,739,740],"just have sensitive allergies to some","Causes irritation","Skin irritation",{"topic":742,"percentOfMentions":743,"verbatims":744},"Lather",0.0239,[745,746,747],"lackluster lather","No lather","Doesn't lather well",{"topic":648,"percentOfMentions":749,"verbatims":750},0.019799999999999998,[751,752,753],"Not As Advertised","Not as expected","Very misleading size",{"topic":755,"percentOfMentions":756,"verbatims":757},"Strength",0.0148,[758,759,760],"Weak","Its not very strong","it is not as strong as some others have stated",[762,764,766,768,771,773,776,778,781,784],{"reason":627,"pct":763},0.5147999999999999,{"reason":722,"pct":765},0.107,{"reason":648,"pct":767},0.1026,{"reason":769,"pct":770},"Product Condition",0.038,{"reason":772,"pct":723},"Functionality-Overall",{"reason":774,"pct":775},"Defective Material\u002FParts",0.0304,{"reason":634,"pct":777},0.0235,{"reason":779,"pct":780},"Motor Power",0.0165,{"reason":782,"pct":783},"Moist\u002FDry",0.0128,{"reason":785,"pct":786},"Stain Resistance",0.0113,[788,793,798,801,806,811,816,821,826,831],{"term":789,"volume":790,"growthQoq":791,"conversionRate":792},"old spice cologne",124159,0.0263,0.0449,{"term":794,"volume":795,"growthQoq":796,"conversionRate":797},"old spice aftershave",66352,0.3784,0.1187,{"term":32,"volume":799,"growthQoq":800,"conversionRate":381},76574,0.0091,{"term":802,"volume":803,"growthQoq":804,"conversionRate":805},"aqua velva ice blue",39546,0.2015,0.167,{"term":807,"volume":808,"growthQoq":809,"conversionRate":810},"proraso aftershave",57758,0.0714,0.1724,{"term":812,"volume":813,"growthQoq":814,"conversionRate":815},"aqua velva",34303,0.056,0.1018,{"term":817,"volume":818,"growthQoq":819,"conversionRate":820},"old spice aftershave for men",64512,-0.3407,0.1238,{"term":822,"volume":823,"growthQoq":824,"conversionRate":825},"old spice after shave",27137,0.1617,0.1221,{"term":827,"volume":828,"growthQoq":829,"conversionRate":830},"gillette after shave",24260,-0.09,0.1134,{"term":832,"volume":833,"growthQoq":834,"conversionRate":835},"gillette after shave lotion",10153,0.6186,0.0897,[837,843,848,853,858,863],{"title":838,"href":839,"score":90,"verdict":840,"marketSize":841,"growth90":842},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion","watch",654049.07,0.9588,{"title":844,"href":845,"score":90,"verdict":840,"marketSize":846,"growth90":847},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":849,"href":850,"score":90,"verdict":55,"marketSize":851,"growth90":852},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails",2360218.02,0.7937,{"title":854,"href":855,"score":90,"verdict":840,"marketSize":856,"growth90":857},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":859,"href":860,"score":90,"verdict":55,"marketSize":861,"growth90":862},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":864,"href":865,"score":866,"verdict":840,"marketSize":867,"growth90":868},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[870,877,880,887,894,901,908,915,922,929,936,943,950,957,964,971,978,985,992,999],{"nodeId":871,"label":872,"slug":873,"href":874,"nichesTracked":875,"marketSizeTotal":876},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":878,"marketSizeTotal":879},10978,8129370268,{"nodeId":881,"label":882,"slug":883,"href":884,"nichesTracked":885,"marketSizeTotal":886},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":888,"label":889,"slug":890,"href":891,"nichesTracked":892,"marketSizeTotal":893},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":895,"label":896,"slug":897,"href":898,"nichesTracked":899,"marketSizeTotal":900},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":902,"label":903,"slug":904,"href":905,"nichesTracked":906,"marketSizeTotal":907},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":909,"label":910,"slug":911,"href":912,"nichesTracked":913,"marketSizeTotal":914},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":916,"label":917,"slug":918,"href":919,"nichesTracked":920,"marketSizeTotal":921},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":923,"label":924,"slug":925,"href":926,"nichesTracked":927,"marketSizeTotal":928},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":930,"label":931,"slug":932,"href":933,"nichesTracked":934,"marketSizeTotal":935},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":937,"label":938,"slug":939,"href":940,"nichesTracked":941,"marketSizeTotal":942},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":944,"label":945,"slug":946,"href":947,"nichesTracked":948,"marketSizeTotal":949},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":951,"label":952,"slug":953,"href":954,"nichesTracked":955,"marketSizeTotal":956},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":958,"label":959,"slug":960,"href":961,"nichesTracked":962,"marketSizeTotal":963},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":965,"label":966,"slug":967,"href":968,"nichesTracked":969,"marketSizeTotal":970},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":972,"label":973,"slug":974,"href":975,"nichesTracked":976,"marketSizeTotal":977},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":979,"label":980,"slug":981,"href":982,"nichesTracked":983,"marketSizeTotal":984},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":986,"label":987,"slug":988,"href":989,"nichesTracked":990,"marketSizeTotal":991},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":993,"label":994,"slug":995,"href":996,"nichesTracked":997,"marketSizeTotal":998},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":1000,"label":1001,"slug":1002,"href":1003,"nichesTracked":73,"marketSizeTotal":1004},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]