---
title: "Old Spice Cologne for Men — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/old-spice-cologne-for-men"
last_updated: "2026-08-11T05:28:46.994Z"
locale: en
meta:
description: "Niche score 59/100 · $1.3M/yr market · 634K searches/yr · $16.00 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.3M/yr market · 634K searches/yr · $16.00 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Old Spice Cologne for Men — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **old spice cologne for men**
**Launch it**
A $1.3M/yr market growing +3.1% this quarter with returns at 0.1% — clears our launch bar.
Market size 83Growth 29Conversion 95Competition 68Returns 99Price range 75Avg price 78Brand share 2Review moat 32Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.3M**
$1.3M/yr · 634K searches
**Avg price**
**Great****$16.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.22–$49.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,313.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, old spice cologne for men is a $1.3M/yr Amazon United States market (634K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **old spice cologne for men market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**100**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**0%**
- Old Spice56% - Aqua Velva20% - Proraso16% - Gillette5% - Generic2% - Brut1%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +3.1% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/old-spice-cologne-for-men/trend)
## **Top old spice cologne for men search terms**
- **old spice cologne**124K/yr+2.6%4.5% conv. - **old spice aftershave**66K/yr+37.8%11.9% conv. - **old spice cologne for men**77K/yr+0.9%5.1% conv. - **aqua velva ice blue**40K/yr+20.2%16.7% conv. - **proraso aftershave**58K/yr+7.1%17.2% conv. - **aqua velva**34K/yr+5.6%10.2% conv. - **old spice aftershave for men**65K/yr-34.1%12.4% conv. - **old spice after shave**27K/yr+16.2%12.2% conv. - **gillette after shave**24K/yr-9.0%11.3% conv. - **gillette after shave lotion**10K/yr+61.9%9.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/old-spice-cologne-for-men/search-terms)
## **Top old spice cologne for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$51K8%$103K12%$154K16%$206K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old Spice Classic After Shave for Men 4.25 oz**Old Spice**$12.57**4.5★12,274 rev](https://www.amazon.com/dp/B00FFEPMH2) [2**Old Spice Classic 4.25 oz**Old Spice**$11.55**4.5★12,274 rev](https://www.amazon.com/dp/B00187PWDY) [3**Aqua Velva After Shave Classic Ice Blue Soothes Cools and Refreshes Skin 7 Ounce**Aqua Velva**$5.12**4.7★9,564 rev](https://www.amazon.com/dp/B0000530HU) [4**Old Spice Classic After Shave 4.25 Ounce (125ml) (2 Pack)**Old Spice**$19.69**4.6★2,949 rev](https://www.amazon.com/dp/B00E4MJ3RQ) [5**Proraso After Shave Lotion - Eucalyptus Oil & Menthol - Refreshing After Shave Splash for All Beard Types - Premium Italian Shaving for Men - 3.4oz**Proraso**$13.50**4.6★14,532 rev](https://www.amazon.com/dp/B0085UECY2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.8 oz**Old Spice**$12.97**130 rev3mo ago](https://www.amazon.com/dp/B0FY3V7QJ9) [**Old Spice Cologne for Men Premium & Pairable Fragrance Spray Obscure Ocean with Coastal Citrus & Cedarwood Signature Scent Masculine & Sophisticated for Day & Night Wear Eau de Cologne 3.4 fl oz**Old Spice**$49.77**31 rev3mo ago](https://www.amazon.com/dp/B0GX2B787K) [**Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Velvet Sage + Driftwood Scent 3.8 oz**Old Spice**$12.97**91 rev3mo ago](https://www.amazon.com/dp/B0FY3XKZ75) [**Old Spice Cologne for Men Premium & Pairable Fragrance Spray Forbidden Woods with Spiced Oud + Amber Signature Scent Masculine & Sophisticated for Day & Night Wear Eau de Cologne 3.4 fl oz**Old Spice**$46.49**100 rev4mo ago](https://www.amazon.com/dp/B0GM1PPVD2) [**Sweebag Bag strong and waterproof with OldSSpice Cologne Classic 4.25 Fl oz Spray Original Scent**Generic**$17.70**122 rev1y ago](https://www.amazon.com/dp/B0DZV1B18P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.8 oz**Old Spice**$12.97**4.6★**▲ 294%**](https://www.amazon.com/dp/B0FY3V7QJ9) [**Old Spice Cologne for Men Premium & Pairable Fragrance Spray Obscure Ocean with Coastal Citrus & Cedarwood Signature Scent Masculine & Sophisticated for Day & Night Wear Eau de Cologne 3.4 fl oz**Old Spice**$49.77**4.8★**▲ 289%**](https://www.amazon.com/dp/B0GX2B787K) [**Aqua Velva Classic Ice Blue Cooling After Shave 3.5 OZ**Aqua Velva**$7.89**4.4★**▲ 230%**](https://www.amazon.com/dp/B004X8HUN0) [**Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Velvet Sage + Driftwood Scent 3.8 oz**Old Spice**$12.97**4.4★**▲ 188%**](https://www.amazon.com/dp/B0FY3XKZ75) [**Old Spice Cologne for Men Premium & Pairable Fragrance Spray Forbidden Woods with Spiced Oud + Amber Signature Scent Masculine & Sophisticated for Day & Night Wear Eau de Cologne 3.4 fl oz**Old Spice**$46.49**4.4★**▲ 174%**](https://www.amazon.com/dp/B0GM1PPVD2)
**~~View all trending →~~**
## **What buyers say about old spice cologne for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**54%
*“Fresh fragrance”*
**Value For Money**8%
*“Fair price”*
**Quality-Overall**7%
*“Excellent product”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Durability**3%
*“- Excellent longevity”*
**Soft Feel**2%
*“Goes on smooth”*
**Ease Of Use**1%
*“easy to use”*
**Cleansing**1%
*“I do feel clean”*
**Suitability Combination Skin**1%
*“Makes my skin feel good”*
**Size-Overall**1%
*“The size is nice”*
### **What buyers complain about **
**Smell**33%
*“Awful smell”*
**Value For Money**7%
*“Expensive”*
**Size-Overall**7%
*“small bottels”*
**Durability**4%
*“This one really falls short”*
**Leak-Proof**4%
*“Arrived leaking”*
**Quality-Overall**3%
*“Too expensive for low quality”*
**Allergies**2%
*“just have sensitive allergies to some”*
**Lather**2%
*“lackluster lather”*
**Advertised Vs Actual Product**2%
*“Not As Advertised”*
**Strength**1%
*“Weak”*
### **Top return reasons **
**Smell**51%
**Leak-Proof**11%
**Advertised Vs Actual Product**10%
**Product Condition**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Value For Money**2%
**Motor Power**2%
**Moist/Dry**1%
**Stain Resistance**1%
## **Common questions**
- **Is old spice cologne for men profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 34 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Launch it (59/100).
- **How competitive is the old spice cologne for men niche?**
- 6 brands and 100 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in old spice cologne for men?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.
- **When does demand for old spice cologne for men peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the old spice cologne for men niche?**
- Listings span $3.22–$49.77; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 3,313 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)