[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-olaplex-oil":3,"research-sidebar-rollups":696},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":82,"demand":87,"seasonality":401,"brandShare":414,"products":422,"feedback":451,"searchTerms":612,"related":661,"lastUpdated":34},"badeaf3a20ba0096b953b969be99e1b9","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":20,"newProducts360":20,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":26,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":39,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":39},3751072,1208685,0.8462,0.0382,0.0904,1,4.57,41489,34.33,25.6,50.67,3,125000,0.6667,0.0123,"olaplex oil","olaplex-oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Folaplex-oil","Hair Treatment Oils","2026-07-14T07:36:33.555196+00:00",2,6,[],13,0,100000,60000,80000,3433000,4291250,64,134,{"score":48,"verdict":49,"components":50},49,"skip",[51,56,59,63,65,67,69,74,77,80],{"key":52,"score":53,"weight":54,"raw":55},"marketSize",96,0.15,3751071.71,{"key":57,"score":58,"weight":54,"raw":18},"growth",30,{"key":60,"score":61,"weight":62,"raw":19},"conversion",83,0.1,{"key":64,"score":39,"weight":54,"raw":20},"competition",{"key":66,"score":39,"weight":62,"raw":20},"brandShare",{"key":68,"score":58,"weight":62,"raw":21},"qualityGap",{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",5,0.05,41489.33,{"key":75,"score":76,"weight":62,"raw":29},"returns",90,{"key":78,"score":79,"weight":72,"raw":23},"avgPrice",95,{"key":81,"score":79,"weight":72,"raw":20},"priceRange",{"avgRating":83,"medianPrice":84,"medianReturnRate":85,"nichesTracked":86},4.42,24.38,0.0215,115062,{"points":88,"droppedPartialWeek":400},[89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397],{"week":90,"volume":91},"2024-07-14",16242,{"week":93,"volume":94},"2024-07-21",38767,{"week":96,"volume":97},"2024-07-28",15428,{"week":99,"volume":100},"2024-08-04",15935,{"week":102,"volume":103},"2024-08-11",15310,{"week":105,"volume":106},"2024-08-18",14287,{"week":108,"volume":109},"2024-08-25",15545,{"week":111,"volume":112},"2024-09-01",15032,{"week":114,"volume":115},"2024-09-08",16065,{"week":117,"volume":118},"2024-09-15",18196,{"week":120,"volume":121},"2024-09-22",15463,{"week":123,"volume":124},"2024-09-29",14542,{"week":126,"volume":127},"2024-10-06",15563,{"week":129,"volume":130},"2024-10-13",22256,{"week":132,"volume":133},"2024-10-20",14886,{"week":135,"volume":136},"2024-10-27",14527,{"week":138,"volume":139},"2024-11-03",16885,{"week":141,"volume":142},"2024-11-10",20612,{"week":144,"volume":145},"2024-11-17",23755,{"week":147,"volume":148},"2024-11-24",28080,{"week":150,"volume":151},"2024-12-01",42277,{"week":153,"volume":154},"2024-12-08",32575,{"week":156,"volume":157},"2024-12-15",24760,{"week":159,"volume":160},"2024-12-22",25366,{"week":162,"volume":163},"2024-12-29",22890,{"week":165,"volume":166},"2025-01-05",23269,{"week":168,"volume":169},"2025-01-12",21578,{"week":171,"volume":172},"2025-01-19",20206,{"week":174,"volume":175},"2025-01-26",18435,{"week":177,"volume":178},"2025-02-02",21520,{"week":180,"volume":181},"2025-02-09",24454,{"week":183,"volume":184},"2025-02-16",23865,{"week":186,"volume":187},"2025-02-23",25126,{"week":189,"volume":190},"2025-03-02",20596,{"week":192,"volume":193},"2025-03-09",19340,{"week":195,"volume":196},"2025-03-16",17477,{"week":198,"volume":199},"2025-03-23",17071,{"week":201,"volume":202},"2025-03-30",18046,{"week":204,"volume":205},"2025-04-06",18170,{"week":207,"volume":208},"2025-04-13",17383,{"week":210,"volume":211},"2025-04-20",16807,{"week":213,"volume":214},"2025-04-27",17481,{"week":216,"volume":217},"2025-05-04",16142,{"week":219,"volume":220},"2025-05-11",15549,{"week":222,"volume":223},"2025-05-18",14975,{"week":225,"volume":226},"2025-05-25",14229,{"week":228,"volume":229},"2025-06-01",15166,{"week":231,"volume":232},"2025-06-08",14180,{"week":234,"volume":235},"2025-06-15",15176,{"week":237,"volume":238},"2025-06-22",15643,{"week":240,"volume":127},"2025-06-29",{"week":242,"volume":243},"2025-07-06",14952,{"week":245,"volume":246},"2025-07-13",51402,{"week":248,"volume":249},"2025-07-20",17553,{"week":251,"volume":252},"2025-07-27",18213,{"week":254,"volume":255},"2025-08-03",17946,{"week":257,"volume":258},"2025-08-10",17925,{"week":260,"volume":261},"2025-08-17",17880,{"week":263,"volume":264},"2025-08-24",17894,{"week":266,"volume":267},"2025-08-31",17079,{"week":269,"volume":270},"2025-09-07",17767,{"week":272,"volume":273},"2025-09-14",16526,{"week":275,"volume":276},"2025-09-21",16809,{"week":278,"volume":279},"2025-09-28",17804,{"week":281,"volume":282},"2025-10-05",17721,{"week":284,"volume":285},"2025-10-12",27420,{"week":287,"volume":288},"2025-10-19",18055,{"week":290,"volume":291},"2025-10-26",17247,{"week":293,"volume":294},"2025-11-02",17351,{"week":296,"volume":297},"2025-11-09",20952,{"week":299,"volume":300},"2025-11-16",24688,{"week":302,"volume":303},"2025-11-23",27001,{"week":305,"volume":306},"2025-11-30",48137,{"week":308,"volume":309},"2025-12-07",36338,{"week":311,"volume":312},"2025-12-14",28293,{"week":314,"volume":315},"2025-12-21",30712,{"week":317,"volume":318},"2025-12-28",24824,{"week":320,"volume":321},"2026-01-04",26872,{"week":323,"volume":324},"2026-01-11",23900,{"week":326,"volume":327},"2026-01-18",23045,{"week":329,"volume":330},"2026-01-25",23633,{"week":332,"volume":333},"2026-02-01",25042,{"week":335,"volume":336},"2026-02-08",23325,{"week":338,"volume":339},"2026-02-15",20697,{"week":341,"volume":342},"2026-02-22",22755,{"week":344,"volume":345},"2026-03-01",22560,{"week":347,"volume":348},"2026-03-08",22831,{"week":350,"volume":351},"2026-03-15",22363,{"week":353,"volume":354},"2026-03-22",21160,{"week":356,"volume":357},"2026-03-29",21638,{"week":359,"volume":360},"2026-04-05",20588,{"week":362,"volume":363},"2026-04-12",19719,{"week":365,"volume":366},"2026-04-19",20350,{"week":368,"volume":369},"2026-04-26",20150,{"week":371,"volume":372},"2026-05-03",21558,{"week":374,"volume":375},"2026-05-10",21823,{"week":377,"volume":378},"2026-05-17",21407,{"week":380,"volume":381},"2026-05-24",22424,{"week":383,"volume":384},"2026-05-31",23131,{"week":386,"volume":387},"2026-06-07",19357,{"week":389,"volume":390},"2026-06-14",18710,{"week":392,"volume":393},"2026-06-21",20076,{"week":395,"volume":396},"2026-06-28",54677,{"week":398,"volume":399},"2026-07-05",21357,false,[402,403,404,405,406,407,408,409,410,411,412,413],1.0613022982157876,1.0955923491468773,0.9529513682090377,0.8836345522864847,0.8928056777797431,0.9830570605473959,1.137413776300259,0.7810368220668501,0.7727103368975872,0.8661962489306637,1.185942794668579,1.3974886990252948,{"top":415,"otherBrandCount":39,"otherClickShare":39},[416,419],{"brand":417,"clickShare":418},"Olaplex",0.9345,{"brand":420,"clickShare":421},"K18",0.0656,[423,434,442],{"asin":424,"title":425,"brand":417,"imageUrl":426,"price":427,"rating":428,"reviews":429,"clickShare90":430,"clickShare360":431,"launchDate":432,"amazonUrl":433},"B07VR1NDSQ","Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 1 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gaK3FL9GL.jpg",26.72,4.7,60796,0.8515,0.8684,"2019-07-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07VR1NDSQ",{"asin":435,"title":436,"brand":417,"imageUrl":437,"price":25,"rating":428,"reviews":429,"clickShare90":438,"clickShare360":439,"launchDate":440,"amazonUrl":441},"B0G6GQDQKH","Olaplex Endless Shine Smooth Hair Gift Set: Limited Edition Set with No. 7 Bonding Oil & No. 6 Bond Smoother | Instant Shiny Smoother Hair & Heat Protection | For Coily Curly Straight & Wavy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F313ofKeovsL.jpg",0.083,0.0431,"2025-12-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G6GQDQKH",{"asin":443,"title":444,"brand":420,"imageUrl":445,"price":24,"rating":446,"reviews":447,"clickShare90":421,"clickShare360":448,"launchDate":449,"amazonUrl":450},"B0CD84PNDD","K18 Molecular Repair Hair Oil - Strengthening Peptide Damaged Hair Treatment Oil - 24-Hour Frizz Control + Heat Protectant - Helps Reduce Split Ends + Boost Shine (0.34 Fl oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21J81xKq2GL.jpg",4.3,2876,0.0885,"2023-08-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CD84PNDD",{"love":452,"hate":523,"returnReasons":588},[453,460,467,474,481,488,495,502,509,516],{"topic":454,"percentOfMentions":455,"verbatims":456},"Quality-Overall",0.15039999999999998,[457,458,459],"Its amazing quality and super effective at taking frizz and making your hair look and feel soft","Excellent product, it helps me a lot with my hair","Excellent Product",{"topic":461,"percentOfMentions":462,"verbatims":463},"Smell",0.09759999999999999,[464,465,466],"Great smell","Light, sweet fragrance","smells very rich",{"topic":468,"percentOfMentions":469,"verbatims":470},"Soft Feel",0.0787,[471,472,473],"Hair felt somewhat soft","My hair feels super smooth","my hair always feels soft",{"topic":475,"percentOfMentions":476,"verbatims":477},"Brightness\u002FShine\u002FGlow",0.0757,[478,479,480],"Love the shine","Makes my hair shine","It keeps hair shiny",{"topic":482,"percentOfMentions":483,"verbatims":484},"Hair Growth",0.0718,[485,486,487],"But apparently its works well to grow the hair","Wonderful to my hair","Has helped my hair grow so much",{"topic":489,"percentOfMentions":490,"verbatims":491},"Value For Money",0.0508,[492,493,494],"Worth it","Worth it, nice","Worth every penny",{"topic":496,"percentOfMentions":497,"verbatims":498},"Hair Styling",0.0482,[499,500,501],"Great final step to your hair styling routine","my blowouts come out gorgeous","This makes my hair look so good",{"topic":503,"percentOfMentions":504,"verbatims":505},"Oily\u002FGreasy",0.0436,[506,507,508],"It makes my hair so soft without the greasy look","This oil makes hair noticeably softer, shinier, and less frizzy without feeling greasy","Amazing oil",{"topic":510,"percentOfMentions":511,"verbatims":512},"Suitability Straight Hair",0.0429,[513,514,515],"the best for your hair","I have fine straight hair","My hair is naturally very fine with natural waves",{"topic":517,"percentOfMentions":518,"verbatims":519},"Moist\u002FDry",0.0425,[520,521,522],"Doesn't dry hair out","Excellent hydration","Helps with Dryness",[524,530,536,543,550,557,563,569,575,582],{"topic":489,"percentOfMentions":525,"verbatims":526},0.1358,[527,528,529],"Expensive","It is expensive","Over priced",{"topic":503,"percentOfMentions":531,"verbatims":532},0.1092,[533,534,535],"When you apply the oil in your hair it feels so greasy","Goes on oily","It leaves the hair weighed down and greasy feeling",{"topic":537,"percentOfMentions":538,"verbatims":539},"Hair Related",0.0833,[540,541,542],"had little effect on my hair","was hesitant about purchasing it because I really didnt think it would be effective on my hair","Didnt help my hair",{"topic":544,"percentOfMentions":545,"verbatims":546},"Size-Overall",0.08,[547,548,549],"Very small","Tiny bottle","Small bottle for the price",{"topic":551,"percentOfMentions":552,"verbatims":553},"Suitability Short Hair",0.075,[554,555,556],"This basically does nothing for my hair","Hair was falling out after used","Doesnt do much for my hair",{"topic":517,"percentOfMentions":558,"verbatims":559},0.0525,[560,561,562],"It has become dry","My hair is also extremely dry","not all the way dry",{"topic":475,"percentOfMentions":564,"verbatims":565},0.04,[566,567,568],"No shine","It doesn't even make my hair shine","Definitely no high shine here",{"topic":461,"percentOfMentions":570,"verbatims":571},0.0308,[572,573,574],"Little to no real scent","Theres no fragrance","Doesn't have a smell",{"topic":576,"percentOfMentions":577,"verbatims":578},"Suitability Curly Hair",0.028300000000000002,[579,580,581],"not my curly hair","It doesn't eliminate frizz","does nothing to my curly hair",{"topic":454,"percentOfMentions":583,"verbatims":584},0.0167,[585,586,587],"Lackluster product","Low quality","Its not very good",[589,591,593,596,598,601,603,605,607,609],{"reason":544,"pct":590},0.1884,{"reason":489,"pct":592},0.1162,{"reason":594,"pct":595},"Functionality-Overall",0.1061,{"reason":503,"pct":597},0.099,{"reason":599,"pct":600},"Advertised Vs Actual Product",0.0711,{"reason":551,"pct":602},0.0644,{"reason":461,"pct":604},0.061500000000000006,{"reason":517,"pct":606},0.0297,{"reason":475,"pct":608},0.0287,{"reason":610,"pct":611},"Defective Material\u002FParts",0.0286,[613,618,622,627,632,637,642,646,651,656],{"term":614,"volume":615,"growthQoq":616,"conversionRate":617},"olaplex bonding oil",319976,0.307,0.106,{"term":30,"volume":619,"growthQoq":620,"conversionRate":621},256629,-0.0999,0.1005,{"term":623,"volume":624,"growthQoq":625,"conversionRate":626},"olaplex no 7",177908,0.0385,0.1156,{"term":628,"volume":629,"growthQoq":630,"conversionRate":631},"bonding oil",59944,-0.0026,0.0343,{"term":633,"volume":634,"growthQoq":635,"conversionRate":636},"olaplex hair oil",64283,-0.102,0.0966,{"term":638,"volume":639,"growthQoq":640,"conversionRate":641},"k18 oil",32280,0.4194,0.0531,{"term":643,"volume":644,"growthQoq":645,"conversionRate":439},"k18 hair oil",77991,-0.3841,{"term":647,"volume":648,"growthQoq":649,"conversionRate":650},"olaplex 7",36366,0.2177,0.081,{"term":652,"volume":653,"growthQoq":654,"conversionRate":655},"redken hair oil",27829,-0.0022,0.0028,{"term":657,"volume":658,"growthQoq":659,"conversionRate":660},"redken oil",25014,-0.0329,0.0018,[662,669,674,680,685,690],{"title":663,"href":664,"score":665,"verdict":666,"marketSize":667,"growth90":668},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":670,"href":671,"score":665,"verdict":666,"marketSize":672,"growth90":673},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":675,"href":676,"score":665,"verdict":677,"marketSize":678,"growth90":679},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":681,"href":682,"score":665,"verdict":666,"marketSize":683,"growth90":684},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":686,"href":687,"score":665,"verdict":677,"marketSize":688,"growth90":689},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":691,"href":692,"score":693,"verdict":666,"marketSize":694,"growth90":695},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[697,704,707,714,721,728,735,742,749,756,763,770,777,784,791,798,805,812,819,826],{"nodeId":698,"label":699,"slug":700,"href":701,"nichesTracked":702,"marketSizeTotal":703},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":705,"marketSizeTotal":706},10978,8129370268,{"nodeId":708,"label":709,"slug":710,"href":711,"nichesTracked":712,"marketSizeTotal":713},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":715,"label":716,"slug":717,"href":718,"nichesTracked":719,"marketSizeTotal":720},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":722,"label":723,"slug":724,"href":725,"nichesTracked":726,"marketSizeTotal":727},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":729,"label":730,"slug":731,"href":732,"nichesTracked":733,"marketSizeTotal":734},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":736,"label":737,"slug":738,"href":739,"nichesTracked":740,"marketSizeTotal":741},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":743,"label":744,"slug":745,"href":746,"nichesTracked":747,"marketSizeTotal":748},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":750,"label":751,"slug":752,"href":753,"nichesTracked":754,"marketSizeTotal":755},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":757,"label":758,"slug":759,"href":760,"nichesTracked":761,"marketSizeTotal":762},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":764,"label":765,"slug":766,"href":767,"nichesTracked":768,"marketSizeTotal":769},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":771,"label":772,"slug":773,"href":774,"nichesTracked":775,"marketSizeTotal":776},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":778,"label":779,"slug":780,"href":781,"nichesTracked":782,"marketSizeTotal":783},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":785,"label":786,"slug":787,"href":788,"nichesTracked":789,"marketSizeTotal":790},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":792,"label":793,"slug":794,"href":795,"nichesTracked":796,"marketSizeTotal":797},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":799,"label":800,"slug":801,"href":802,"nichesTracked":803,"marketSizeTotal":804},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":806,"label":807,"slug":808,"href":809,"nichesTracked":810,"marketSizeTotal":811},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":813,"label":814,"slug":815,"href":816,"nichesTracked":817,"marketSizeTotal":818},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":820,"label":821,"slug":822,"href":823,"nichesTracked":824,"marketSizeTotal":825},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":827,"label":828,"slug":829,"href":830,"nichesTracked":35,"marketSizeTotal":831},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]