---
title: "Trend — olaplex no 6 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/olaplex-no-6/trend"
last_updated: "2026-08-11T08:02:56.639Z"
locale: en
meta:
  description: "Niche score 55/100 · $3.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $3.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — olaplex no 6 - Flapen"
---

# **olaplex no 6**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 96Growth 47Conversion 92Competition 17Returns 97Price range 83Avg price 80Brand share 0Review moat 20Quality gap 33

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$3.5M**

$3.5M/yr · 1.8M searches

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$8.69–$50.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$17.02**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+17.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****12,566.5**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend