---
title: "Olaplex 9 — $196K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/olaplex-9"
last_updated: "2026-08-11T06:00:13.828Z"
locale: en
meta:
description: "Niche score 52/100 · $196K/yr market · 131K searches/yr · $41.61 avg price. Soft demand (-11.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $196K/yr market · 131K searches/yr · $41.61 avg price. Soft demand (-11.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Olaplex 9 — $196K/yr Amazon US Niche (2026) - Flapen"
---
# **olaplex 9**
**Worth a look**
Shows beatable incumbent ratings (3.7★), but soft demand (-11.0% this quarter) keeps it on the watch list.
Market size 39Growth 20Conversion 45Competition 33Returns 98Price range 77Avg price 95Brand share 32Review moat 49Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$41.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.35–$119.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,629.94**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$196K**
$196K/yr · 131K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, olaplex 9 is a $196K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olaplex 9 market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$166K–$208K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#310**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**10%**
- Particle35% - Just for Men23% - Cureskin13% - Arey10% - DR VITAMIN SOLUTIONS5% - Masofta4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/olaplex-9/trend)
## **Top olaplex 9 search terms**
- **anti gray hair serum**28K/yr+5.8%1.5% conv. - **particle anti gray serum for men**39K/yr-21.4%5.9% conv. - **anti grey hair serum**25K/yr+16.6%1.8% conv. - **greyverse**10K/yr-2.5%1.3% conv. - **grey hair serum**4K/yr+13.4%1.1% conv. - **particle anti-gray serum**6K/yr-19.9%2.6% conv. - **particle anti gray serum**4K/yr-17.1%5.2% conv. - **anti grey serum**3K/yr+8.3%2.3% conv. - **anti gray serum**4K/yr-26.3%2.1% conv. - **anti gray serum for men**5K/yr-41.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/olaplex-9/search-terms)
## **Top olaplex 9 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$39K30%$59K40%$78K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Particle Anti-Gray Serum for Men Gradually Reduces Gray Hair on Head & Beard Without Dye Natural Gray Reduction with Silverfree Vitamin A Melitane & Allantoin Peroxide & Ammonia Free**Particle**$48.40**2.1★65 rev](https://www.amazon.com/dp/B0FQPG1T94) [2**Just for Men Gray Reverse Daily Hair Serum Gradually Reduces Gray Hair Easy Dye-Free Serum Travel Friendly 1.7oz**Just for Men**$18.63**3.1★229 rev](https://www.amazon.com/dp/B0FVBCBBLQ) [3**Just for Men Gray Reverse Daily Hair Serum Gradually Reduces Gray Hair Easy Dye-Free Serum 6.7oz**Just for Men**$53.86**3.1★229 rev](https://www.amazon.com/dp/B0FV9X6K1K) [4**Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 40ml**Arey**$53.55**4.8★13 rev](https://www.amazon.com/dp/B0GSXNWWXP) [5**Gray Hair Rescind with Catalase - Antiaging Hair Skin and Nails Vitamins Pantothenic Acid Folic Acid 400mcg Biotin 300mcg Saw Palmetto for Men and Women 60 Capsules**DR VITAMIN SOLUTIONS**$34.49**4.3★921 rev](https://www.amazon.com/dp/B008J6IBRQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Advanced Anti-Grey Serum | Reduces Hair Greying | Silverfree Peptide + Biotin + Rosemary | Fast Absorbing Odorless Non-Sticky | Clinically proven formula For Men & Women | 50ml**Generic**$33.00**0 rev3mo ago](https://www.amazon.com/dp/B0GZ3DK2CW) [**Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 40ml**Arey**$53.55**13 rev3mo ago](https://www.amazon.com/dp/B0GSXNWWXP) [**Cureskin Anti Grey Hair Serum | Gradually Reduces Gray Hair on Head & Beard Without Dye | Restores Hair Colour with Peptide-52 Acetyl Tyrosine & Larix Extract | Peroxide & Ammonia Free (3 Months)**Cureskin**$60.12**35 rev5mo ago](https://www.amazon.com/dp/B0GJHS2G82) [**Arey To The Root Hair Serum for Women & Men | Slows Grey Hair Growth & Preserves Pigment in 36 Months | Anti Grey Scalp Serum for Healthier Fuller-Looking Hair | Vegan & Oil-Free Formula (3 Months)**Arey**$94.93**19 rev6mo ago](https://www.amazon.com/dp/B0GBZYDX22) [**Just for Men Gray Reverse Daily Hair Serum Gradually Reduces Gray Hair Easy Dye-Free Serum Travel Friendly 1.7oz**Just for Men**$18.63**229 rev9mo ago](https://www.amazon.com/dp/B0FVBCBBLQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 40ml**Arey**$53.55**4.8★**▲ 362%**](https://www.amazon.com/dp/B0GSXNWWXP) [**Advanced Anti-Grey Serum | Reduces Hair Greying | Silverfree Peptide + Biotin + Rosemary | Fast Absorbing Odorless Non-Sticky | Clinically proven formula For Men & Women | 50ml**Generic**$33.00**0.0★**▲ 361%**](https://www.amazon.com/dp/B0GZ3DK2CW) [**Cureskin Anti Grey Hair Serum | Gradually Reduces Gray Hair on Head & Beard Without Dye | Restores Hair Colour with Peptide-52 Acetyl Tyrosine & Larix Extract | Peroxide & Ammonia Free (3 Months)**Cureskin**$60.12**3.8★**▲ 216%**](https://www.amazon.com/dp/B0GJHS2G82) [**Arey To The Root Hair Serum for Women & Men | Slows Grey Hair Growth & Preserves Pigment in 36 Months | Anti Grey Scalp Serum for Healthier Fuller-Looking Hair | Vegan & Oil-Free Formula (3 Months)**Arey**$94.93**4.6★**▲ 143%**](https://www.amazon.com/dp/B0GBZYDX22) [**Gray Hair Rescind with Catalase - Antiaging Hair Skin and Nails Vitamins Pantothenic Acid Folic Acid 400mcg Biotin 300mcg Saw Palmetto for Men and Women 60 Capsules**DR VITAMIN SOLUTIONS**$34.49**4.3★**▲ 113%**](https://www.amazon.com/dp/B008J6IBRQ)
**~~View all trending →~~**
## **What buyers say about olaplex 9**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**12%
*“it has helped improve my hair”*
**Ease Of Use**9%
*“Easy to take”*
**Quality-Overall**9%
*“Excellent product”*
**Ease Of Application**6%
*“Application is simple”*
**Value For Money**4%
*“Good price”*
**Color**4%
*“It is very effective on color”*
**Suitability Colored Hair**4%
*“Simple, Effective, and Noticeably Restores Natural Color”*
**Smell**3%
*“no strong odors”*
**Vitamin**3%
*“Good Quality Hair Support Vitamins”*
**Efficiency**3%
*“it does work”*
### **What buyers complain about **
**Functionality-Overall**22%
*“No results”*
**Color**9%
*“not as red”*
**Value For Money**7%
*“Way too expensive”*
**Hair Related**6%
*“also a feeling it will damage the health of my hair”*
**Suitability Colored Hair**4%
*“I dont see any difference in my hair color whatsoever”*
**Allergies**3%
*“it so so so itchy it bothered me all day”*
**Oily/Greasy**3%
*“A bit oily”*
**Symptom Reduction**3%
*“I did not see a visible change yet”*
**Smell**3%
*“I don't care for the smell”*
**Quality-Overall**2%
*“Crappy product”*
### **Top return reasons **
**Functionality-Overall**15%
**Color**13%
**Advertised Vs Actual Product**10%
**Oily/Greasy**9%
**Suitability Colored Hair**7%
**Product Condition**6%
**Value For Money**5%
**Damage/Burn Hair**5%
**Smell**4%
**Leak-Proof**3%
## **Common questions**
- **Is olaplex 9 profitable to sell on Amazon United States?**
- The niche generates $196K/yr across 17 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the olaplex 9 niche?**
- 10 brands and 70 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in olaplex 9?**
- Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.4%.
- **When does demand for olaplex 9 peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the olaplex 9 niche?**
- Listings span $10.35–$119.46; the average listing price is $41.61 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.
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