---
title: "Oily Skin Products — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oily-skin-products"
last_updated: "2026-08-11T06:40:26.398Z"
locale: en
meta:
description: "Niche score 45/100 · $1.0M/yr market · 419K searches/yr · $15.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $1.0M/yr market · 419K searches/yr · $15.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oily Skin Products — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **oily skin products**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 78Growth 16Conversion 97Competition 10Returns 98Price range 75Avg price 77Brand share 0Review moat 17Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.0M**
$1.0M/yr · 419K searches
**Avg price**
**Great****$15.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.82–$27.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****19,200.89**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oily skin products is a $1.0M/yr Amazon United States market (419K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oily skin products market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$939K–$1.3M**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#276**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**77**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Eucerin66% - Curel28% - O'Keeffe's6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/oily-skin-products/trend)
## **Top oily skin products search terms**
- **eucerin intensive repair lotion**156K/yr-11.3%14.4% conv. - **curel ultra healing lotion**91K/yr-13.3%18.2% conv. - **sensitive skin**34K/yr-4.1%0.0% conv. - **eucerin intensive repair**21K/yr-6.7%7.7% conv. - **eucerin lotion intensive repair**13K/yr-6.6%12.5% conv. - **okeeffes skin repair body lotion**16K/yr-45.1%5.6% conv. - **eucerin intensive repair cream**11K/yr-33.9%8.8% conv. - **extreme dry skin repair**7K/yr-10.4%3.0% conv. - **okeeffes skin repair**14K/yr-45.9%5.0% conv. - **okeefe skin repair**9K/yr-38.9%7.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/oily-skin-products/search-terms)
## **Top oily skin products products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$152K30%$304K45%$456K60%$609K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eucerin Intensive Repair Body Lotion for Dry Flaky Skin Urea Enriched Body Moisturizer 16.9 FL OZ Pump Bottle**Eucerin**$12.32**4.7★26,488 rev](https://www.amazon.com/dp/B000XY9LT4) [2**Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 20 Oz**Curel**$10.82**4.8★13,161 rev](https://www.amazon.com/dp/B000NKL3D0) [3**Eucerin Advanced Repair Lotion Urea Enriched Unscented Body Lotion for Dry Skin With Triple Moisturizing Complex 16.9 FL OZ Bottle**Eucerin**$12.32**4.7★51,693 rev](https://www.amazon.com/dp/B003BMJGKE) [4**Eucerin Advanced Repair Body Cream Urea Enriched Unscented Body Cream for Dry Skin With Triple Moisturizing Complex 16 OZ Jar**Eucerin**$13.47**4.7★51,693 rev](https://www.amazon.com/dp/B01DIXHNUU) [5**Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 13 Oz Pack of 3**Curel**$23.87**4.8★13,161 rev](https://www.amazon.com/dp/B095XGKMPX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OKeeffes Skin Repair Ultimate Relief Body Cream 7oz Tube (Pack of 1) for the Most Severe Dry Skin**O'Keeffe's**$14.76**395 rev10mo ago](https://www.amazon.com/dp/B0FP6F75X5) [**OKeeffes Hardworking Body Lotion Deep Hydration for Extremely Dry & Cracked Skin 12 oz Pump (1 Pack) Fragrance-Free & Hypoallergenic Non-Greasy Fast-Absorbing Formula**O'Keeffe's**$14.45**2,894 rev1y ago](https://www.amazon.com/dp/B0DCP9CRB6) [**Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Ideal for Sensitive Skin Cruelty Free Paraben Free Dermatologist Recommended 6 Oz Pack of 3**Curel**$11.38**13,161 rev2y ago](https://www.amazon.com/dp/B0CS4KDDW1) [**Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 13 Oz Pack of 3**Curel**$23.87**13,161 rev5y ago](https://www.amazon.com/dp/B095XGKMPX) [**Eucerin Advanced Repair Body Cream Urea Enriched Unscented Body Cream for Dry Skin With Triple Moisturizing Complex 16 OZ Jar**Eucerin**$13.47**51,693 rev10y ago](https://www.amazon.com/dp/B01DIXHNUU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eucerin Intensive Repair Lotion 8.4 oz (Pack of 2)**Eucerin**$27.48**4.5★**▲ 272%**](https://www.amazon.com/dp/B00JGQDPOM) [**Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 20 Oz**Curel**$10.82**4.8★**— 4%**](https://www.amazon.com/dp/B000NKL3D0) [**Eucerin Intensive Repair Body Lotion for Dry Flaky Skin Urea Enriched Body Moisturizer 16.9 FL OZ Pump Bottle**Eucerin**$12.32**4.7★**— 1%**](https://www.amazon.com/dp/B000XY9LT4) [**Eucerin Advanced Repair Body Cream Urea Enriched Unscented Body Cream for Dry Skin With Triple Moisturizing Complex 16 OZ Jar**Eucerin**$13.47**4.7★**— 0%**](https://www.amazon.com/dp/B01DIXHNUU) [**Eucerin Advanced Repair Lotion Urea Enriched Unscented Body Lotion for Dry Skin With Triple Moisturizing Complex 16.9 FL OZ Bottle**Eucerin**$12.32**4.7★**— 0%**](https://www.amazon.com/dp/B003BMJGKE)
**~~View all trending →~~**
## **What buyers say about oily skin products**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**22%
*“Good moisturizer”*
**Suitability Dry Skin**13%
*“Great for dry skin”*
**Quality-Overall**12%
*“Great quality product used for years”*
**Efficiency**7%
*“very effective”*
**Value For Money**7%
*“Great deal”*
**Soft Feel**6%
*“my skin stays soft all day”*
**Smell**4%
*“Fragrance free”*
**Absorbency**3%
*“Absorbs well”*
**Advertised Vs Actual Product**2%
*“better than expected”*
**Allergies**2%
*“Best lotion for any kind of rash for sure”*
### **What buyers complain about **
**Smell**10%
*“it smells disgusting”*
**Allergies**7%
*“itchy skin”*
**Oily/Greasy**7%
*“It's so greasy”*
**Thickness**6%
*“Thinner than the Cream”*
**Adhesion/Stickiness**6%
*“Sticky, Sticky & Sticky”*
**Moist/Dry**5%
*“I have the worst dry skin”*
**Functionality-Overall**5%
*“Doesnt work for me”*
**Value For Money**4%
*“Too bad price went up”*
**Dilute/Watery**3%
*“Cream is like water”*
**Suitability Dry Skin**3%
*“that did nothing for the dryness”*
### **Top return reasons **
**Motor Power**16%
**Leak-Proof**13%
**Advertised Vs Actual Product**8%
**Adhesion/Stickiness**6%
**Texture/Consistency-Overall**6%
**Size-Overall**6%
**Smell**6%
**Moist/Dry**4%
**Functionality-Overall**4%
**Value For Money**3%
## **Common questions**
- **Is oily skin products profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the oily skin products niche?**
- 3 brands and 77 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oily skin products?**
- Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.4%.
- **When does demand for oily skin products peak?**
- Demand peaks in Jul; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the oily skin products niche?**
- Listings span $10.82–$27.48; the average listing price is $15.65 (sweet spot $15–$100). The average incumbent carries 19,201 reviews — the moat a new listing must climb.
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