---
title: "Oil Control Moisturizer — $779K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oil-control-moisturizer"
last_updated: "2026-08-11T05:32:42.587Z"
locale: en
meta:
description: "Niche score 49/100 · $779K/yr market · 489K searches/yr · $19.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $779K/yr market · 489K searches/yr · $19.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oil Control Moisturizer — $779K/yr Amazon US Niche (2026) - Flapen"
---
# **oil control moisturizer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 72Growth 37Conversion 81Competition 13Returns 96Price range 80Avg price 85Brand share 0Review moat 20Quality gap 38
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.04**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.79–$36.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$779K**
$779K/yr · 489K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,562**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oil control moisturizer is a $779K/yr Amazon United States market (489K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil control moisturizer market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$762K–$952K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- CeraVe43% - La Roche-Posay39% - Cetaphil13% - PanOxyl5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.
18K13KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/oil-control-moisturizer/trend)
## **Top oil control moisturizer search terms**
- **oil control moisturizer**88K/yr+12.0%2.5% conv. - **cerave oil control moisturizing gel-cream**82K/yr+4.5%15.0% conv. - **mattifying moisturizer**34K/yr+7.4%3.9% conv. - **matte moisturizer**32K/yr+10.0%4.3% conv. - **la roche-posay for oily skin**19K/yr+41.9%6.0% conv. - **cerave oil control**25K/yr-11.3%6.0% conv. - **la roche posay matte moisturizer**22K/yr+28.5%12.4% conv. - **effaclar mat**18K/yr+12.9%8.0% conv. - **la roche-posay toleriane double repair matte moisturizer**10K/yr+120.8%13.3% conv. - **la roche posay effaclar mat**19K/yr-1.7%7.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/oil-control-moisturizer/search-terms)
## **Top oil control moisturizer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$78K20%$156K30%$234K40%$312K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CeraVe Oil Control Moisturizing Gel-Cream Face Moisturizer for Oily Skin Niacinamide Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin Non-Comedogenic Fragrance Free & Oil-Free**CeraVe**$15.53**4.6★3,200 rev](https://www.amazon.com/dp/B0CTTV91Z6) [2**La Roche-Posay Toleriane Double Repair Matte Face Moisturizer Daily Moisturizer For Oily Skin With Ceramide And Niacinamide For All Skin Tones Oil Free Non-Comedogenic**La Roche-Posay**$23.37**4.5★8,836 rev](https://www.amazon.com/dp/B09N13T8TL) [3**Effaclar Mat Oil-Free Mattifying Moisturizer**La Roche-Posay**$36.92**4.5★20,959 rev](https://www.amazon.com/dp/B00B4RJP72) [4**Cetaphil DermaControl Oil Absorbing Moisturizer with SPF 30 For Sensitive Oily Skin 4 Fl oz Absorbs Oil Reduces Shine Hydrates Protects No Added Fragrance**Cetaphil**$13.17**4.4★16,189 rev](https://www.amazon.com/dp/B07GDT961B) [5**La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free**La Roche-Posay**$23.75**4.4★664 rev](https://www.amazon.com/dp/B0DSQ2C9YH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free**La Roche-Posay**$23.75**664 rev1y ago](https://www.amazon.com/dp/B0DSQ2C9YH) [**CeraVe Oil Control Moisturizing Gel-Cream Face Moisturizer for Oily Skin Niacinamide Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin Non-Comedogenic Fragrance Free & Oil-Free**CeraVe**$15.53**3,200 rev2y ago](https://www.amazon.com/dp/B0CTTV91Z6) [**CeraVe Ultra-Light Moisturizing Gel Hydrating Gel Face Moisturizer For Men & For Women with Ceramides Niacinamide Hyaluronic Acid Fragrance Free Oil-Free Mattifying Moisturizer 1.75 FL Oz**CeraVe**$15.51**4,948 rev3y ago](https://www.amazon.com/dp/B0C7HHKH3G) [**PanOxyl AM Oil Control Moisturizer NEW Sheer Formula Absorbs Excess Oil and Reduces Shine with Mineral Sunscreen for Acne Prone and Oily Skin - SPF 30-1.7 oz**PanOxyl**$9.79**1,916 rev3y ago](https://www.amazon.com/dp/B0BSB3P2PR) [**La Roche-Posay Toleriane Double Repair Matte Face Moisturizer Daily Moisturizer For Oily Skin With Ceramide And Niacinamide For All Skin Tones Oil Free Non-Comedogenic**La Roche-Posay**$23.37**8,836 rev4y ago](https://www.amazon.com/dp/B09N13T8TL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free**La Roche-Posay**$23.75**4.4★**▲ 37%**](https://www.amazon.com/dp/B0DSQ2C9YH) [**CeraVe Oil Control Moisturizing Gel-Cream Face Moisturizer for Oily Skin Niacinamide Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin Non-Comedogenic Fragrance Free & Oil-Free**CeraVe**$15.53**4.6★**▲ 17%**](https://www.amazon.com/dp/B0CTTV91Z6) [**La Roche-Posay Toleriane Double Repair Matte Face Moisturizer Daily Moisturizer For Oily Skin With Ceramide And Niacinamide For All Skin Tones Oil Free Non-Comedogenic**La Roche-Posay**$23.37**4.5★**— 9%**](https://www.amazon.com/dp/B09N13T8TL) [**Cetaphil DermaControl Oil Absorbing Moisturizer with SPF 30 For Sensitive Oily Skin 4 Fl oz Absorbs Oil Reduces Shine Hydrates Protects No Added Fragrance**Cetaphil**$13.17**4.4★**— 9%**](https://www.amazon.com/dp/B07GDT961B) [**Effaclar Mat Oil-Free Mattifying Moisturizer**La Roche-Posay**$36.92**4.5★**▼ 15%**](https://www.amazon.com/dp/B00B4RJP72)
**~~View all trending →~~**
## **What buyers say about oil control moisturizer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**30%
*“Great Moisturizer”*
**Quality-Overall**8%
*“Highly recommend it to anyone looking for a high-quality, reliable moisturizer”*
**Suitability Combination Skin**8%
*“Great for combination skin”*
**Suitability Oily Skin**5%
*“This saved my oily skin”*
**Soft Feel**5%
*“Incredibly soft”*
**Weight Light**4%
*“I love how lightweight this moisturizer is”*
**Suitability Dry Skin**4%
*“Great for super dry skin”*
**Value For Money**4%
*“Great Value”*
**Smell**3%
*“Fragrance Free”*
**Absorbency**3%
*“Absorbs very well”*
### **What buyers complain about **
**Allergies**11%
*“Skin Irritation”*
**Moist/Dry**10%
*“It does not moisturize”*
**Oily/Greasy**6%
*“Very oily”*
**Skin Health**6%
*“Skin burnt and redness”*
**Suitability Dry Skin**5%
*“Not recommended for extremely dry skin”*
**Value For Money**5%
*“A little expensive”*
**Product Condition**3%
*“Received used item”*
**Smell**3%
*“Smells funny”*
**Suitability Oily Skin**3%
*“Not for oily complexions”*
**Functionality-Overall**3%
*“Doesnt work”*
### **Top return reasons **
**Moist/Dry**21%
**Product Condition**13%
**Advertised Vs Actual Product**12%
**Value For Money**6%
**Suitability Dry Skin**6%
**Functionality-Overall**5%
**Oily/Greasy**4%
**Smell**4%
**Skin Health**3%
**Size-Overall**3%
## **Common questions**
- **Is oil control moisturizer profitable to sell on Amazon United States?**
- The niche generates $779K/yr across 9 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the oil control moisturizer niche?**
- 4 brands and 40 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oil control moisturizer?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Oily/Greasy. The return rate is 0.7%.
- **When does demand for oil control moisturizer peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the oil control moisturizer niche?**
- Listings span $9.79–$36.92; the average listing price is $19.04 (sweet spot $15–$100). The average incumbent carries 12,562 reviews — the moat a new listing must climb.
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