---
title: "Oil Body Wash — $4.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/oil-body-wash"
last_updated: "2026-08-06T13:09:49.701Z"
locale: en
meta:
description: "Niche score 55/100 · $4.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $4.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oil Body Wash — $4.3M/yr Amazon US Niche (2026) - Flapen"
---
# **oil body wash**
**Worth a look**
Shows a $4.3M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 97Growth 57Conversion 95Competition 21Returns 97Price range 47Avg price 76Brand share 0Review moat 30Quality gap 23
**Market size**
**Incredible****$4.3M**
$4.3M/yr · 2.2M searches
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.39**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+31.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.58–$24.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,508.07**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oil body wash is a $4.3M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil body wash market data**
- **Units sold / yr**
- **250K–300K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$3.8M–$4.6M**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**182**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Naturium72% - Murphy28%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.3% search growth over the last 90 days.
200K150KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/oil-body-wash/trend)
## **Top oil body wash search terms**
- **naturium body wash**1.1M/yr+52.3%8.5% conv. - **murphys oil soap**409K/yr+22.2%14.8% conv. - **murphy oil soap wood cleaner**167K/yr-24.2%15.6% conv. - **naturium glow getter**28K/yr+106.2%9.7% conv. - **murphy**54K/yr-0.7%3.1% conv. - **murphy wood cleaner**48K/yr-20.5%18.3% conv. - **murphy oil soap**41K/yr+14.4%11.7% conv. - **nutrium body wash**32K/yr+54.9%7.0% conv. - **murphys oil soap wood cleaner**40K/yr-26.5%13.1% conv. - **murphy oil**38K/yr+0.7%11.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/oil-body-wash/search-terms)
## **Top oil body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$431K20%$862K30%$1.3M40%$1.7M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser 16.9 oz**Naturium**$16.51**4.6★7,210 rev](https://www.amazon.com/dp/B0B1PDDLGZ) [2**Naturium The Smoother Glycolic Acid Exfoliating Body Wash Soft & Smoothing Cleanser 16.9 oz**Naturium**$16.45**4.6★3,458 rev](https://www.amazon.com/dp/B0B1PFCGZ8) [3**Murphy Oil Soap Concentrated Formula Wood Cleaner No-Rinse Floor Cleaner Citronella Oil Scent 32 fl oz Bottle (3 Pack)**Murphy**$11.64**4.8★22,352 rev](https://www.amazon.com/dp/B01M6CDPSG) [4**Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz**Naturium**$15.93**4.6★778 rev](https://www.amazon.com/dp/B0D84FT7MR) [5**Naturium The Perfector Salicylic Acid Body Wash Gentle & Smoothing Cleanser 16.9 oz**Naturium**$16.59**4.6★2,255 rev](https://www.amazon.com/dp/B0B1PFTB6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naturium The Revealer Body Wash Clarifying Skincare with Sulfur Willow Bark and Aloe Vera 500 mL / 16.9 fl oz**Naturium**$15.02**52 rev6mo ago](https://www.amazon.com/dp/B0GD8QMP2Y) [**Murphy 145oz Oil Soap Wood Floor Cleaner Oil Soap Wood Cleaner 1.1 Gallon (827732)**Murphy**$24.17**160 rev1y ago](https://www.amazon.com/dp/B0FHGD7924) [**Naturium The Calmer Ceramide Body Wash Frangrance-Free Cleansing & Moisturizing for Dry Sensitive Skin Dermatologist-Tested Paraben & Cruelty-Free 16.9 oz**Naturium**$15.75**222 rev1y ago](https://www.amazon.com/dp/B0F2J3F147) [**Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz**Naturium**$15.93**778 rev2y ago](https://www.amazon.com/dp/B0D84FT7MR) [**Naturium The Booster Hyaluronic Acid Body Wash Hydrating & Moisturizing plus Minimizes Dryness with Glycerin & Vitamin B5 16.9 oz**Naturium**$16.69**362 rev2y ago](https://www.amazon.com/dp/B0D84DM4KF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naturium The Calmer Ceramide Body Wash Frangrance-Free Cleansing & Moisturizing for Dry Sensitive Skin Dermatologist-Tested Paraben & Cruelty-Free 16.9 oz**Naturium**$15.75**4.6★**▲ 132%**](https://www.amazon.com/dp/B0F2J3F147) [**Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz**Naturium**$15.93**4.6★**▲ 99%**](https://www.amazon.com/dp/B0D84FT7MR) [**Naturium The Revealer Body Wash Clarifying Skincare with Sulfur Willow Bark and Aloe Vera 500 mL / 16.9 fl oz**Naturium**$15.02**4.6★**▲ 69%**](https://www.amazon.com/dp/B0GD8QMP2Y) [**Naturium The Smoother Glycolic Acid Exfoliating Body Wash Soft & Smoothing Cleanser 16.9 oz**Naturium**$16.45**4.6★**▲ 36%**](https://www.amazon.com/dp/B0B1PFCGZ8) [**Naturium The Glow Getter Whipped Multi-Oil Body Butter Firming Cream & Body Moisturizer with Shea Butter 7.7 fl oz**Naturium**$18.97**4.5★**— 3%**](https://www.amazon.com/dp/B0CXF7PXCF)
**~~View all trending →~~**
## **What buyers say about oil body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Fresh scent”*
**Moist/Dry**14%
*“Very Moisturizing”*
**Soft Feel**11%
*“Makes my skin SO soft”*
**Quality-Overall**7%
*“Great lotion”*
**Suitability Dry Skin**6%
*“Works great on very dry skin”*
**Suitability Combination Skin**5%
*“it is perfect for sensitive skin”*
**Value For Money**5%
*“Reasonably priced”*
**Cleansing**4%
*“cleans well”*
**Lather**3%
*“It lathers well”*
**Ease Of Cleaning**3%
*“Good for cleaning most everything”*
### **What buyers complain about **
**Smell**22%
*“Funky Smell”*
**Allergies**6%
*“irritated my skin”*
**Motor Power**5%
*“Pump did not work”*
**Moist/Dry**5%
*“Not moisturizing AT ALL”*
**Functionality-Overall**4%
*“No results”*
**Suitability Dry Skin**4%
*“Not for dry skin”*
**Leak-Proof**3%
*“One leaked”*
**Value For Money**3%
*“Price is high”*
**Skin Health**2%
*“which didnt make much of a difference in my skin health”*
**Ease Of Use**2%
*“its hard to use”*
### **Top return reasons **
**Smell**32%
**Motor Power**20%
**Leak-Proof**12%
**Advertised Vs Actual Product**6%
**Value For Money**3%
**Functionality-Overall**3%
**Moist/Dry**3%
**Product Condition**2%
**Defective Material/Parts**2%
**Oily/Greasy**2%
## **Common questions**
- **Is oil body wash profitable to sell on Amazon United States?**
- The niche generates $4.3M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the oil body wash niche?**
- 2 brands and 182 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oil body wash?**
- Top complaints mined from reviews: Smell, Allergies, Motor Power. The return rate is 0.6%.
- **When does demand for oil body wash peak?**
- Demand peaks in Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the oil body wash niche?**
- Listings span $4.58–$24.17; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 3,508 reviews — the moat a new listing must climb.
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