---
title: "Trend — ohora - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ohora/trend"
last_updated: "2026-08-11T07:00:36.892Z"
locale: en
meta:
  description: "Niche score 64/100 · $1.7M/yr market · 8.1M searches/yr · $12.28 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $1.7M/yr market · 8.1M searches/yr · $12.28 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — ohora - Flapen"
---

# **ohora**

**Launch it**

A $1.7M/yr market growing +7.7% this quarter with returns at 1.5% — clears our launch bar.

Market size 90Growth 35Conversion 21Competition 97Returns 86Price range 63Avg price 52Brand share 35Review moat 49Quality gap 88

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Market size**

**Great****$1.7M**

$1.7M/yr · 8.1M searches

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$6.91–$28.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.28**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,560.84**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+7.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

## Trend