---
title: "Ogee Brush Cleaner — $315K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ogee-brush-cleaner"
last_updated: "2026-08-11T05:26:20.791Z"
locale: en
meta:
description: "Niche score 42/100 · $315K/yr market · 112K searches/yr · $15.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $315K/yr market · 112K searches/yr · $15.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ogee Brush Cleaner — $315K/yr Amazon US Niche (2026) - Flapen"
---
# **ogee brush cleaner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 10Conversion 99Competition 3Returns 98Price range 66Avg price 77Brand share 0Review moat 65Quality gap 23
**Conversion**
**Incredible****17.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.93**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.95–$32.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****910.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$315K**
$315K/yr · 112K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ogee brush cleaner is a $315K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ogee brush cleaner market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$239K–$319K**
- units × avg price
- **Conversion rate**
- **17.7%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Ogee56% - e.l.f.25% - beautyblender8% - DUcare7% - Narrative Cosmetics4%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -29.7% search growth over the last 90 days.
8K6KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ogee-brush-cleaner/trend)
## **Top ogee brush cleaner search terms**
- **ogee brush cleaner**61K/yr-42.9%17.6% conv. - **bk beauty brush cleaner**10K/yr+73.5%4.0% conv. - **beauty blender soap**14K/yr-10.6%9.0% conv. - **ogee makeup brush cleaner**10K/yr-35.7%17.4% conv. - **solid makeup brush cleaner soap**5K/yr-12.5%6.2% conv. - **beauty blender cleanser**6K/yr-30.3%8.1% conv. - **ogee brush cleanser**2K/yr+38.7%19.9% conv. - **brush cleaner soap**3K/yr-2.7%2.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ogee-brush-cleaner/search-terms)
## **Top ogee brush cleaner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$47K30%$94K45%$142K60%$189K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA**Ogee**$32.65**4.8★332 rev](https://www.amazon.com/dp/B0CV6VMXKF) [2**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**4.8★959 rev](https://www.amazon.com/dp/B0DM138D4W) [3**DUcare Makeup Brush Cleaner Shampoo Soap Solid Brush Cleaning Mat Removes Cosmetic Color Brush Cleaner Pad for Cleaning Makeup Sponges Brushes**DUcare**$7.95**4.4★1,241 rev](https://www.amazon.com/dp/B07X5VNCRG) [4**Beautyblender | Blendercleanser Tool Wash | Lavender Purifying Liquid Soap | Sponge Brush Makeup Tool Cleanser | Lavender-Scented Vegan Paraben & Sulfate-Free 3 oz | Package May Vary**beautyblender**$13.69**4.6★2,524 rev](https://www.amazon.com/dp/B072BNK88T) [5**Narrative Cosmetics Makeup Brush Cleaner Soap with Silicone Scrubber Pad | Solid Cleanser for Brushes & Beauty Blenders | Vegan Cruelty-Free Avocado Jojoba Argan Oil Vanilla Scent 2.45 Oz**Narrative Cosmetics**$16.31**4.6★326 rev](https://www.amazon.com/dp/B09MV3LDWP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beautyblender Blendercleanser Tool Scrub Solid Cleanser Lavender Makeup Sponge & Brush Cleansing Bar Hand Sponge and Brush Cleanser Removes Makeup & Buildup Travel-Friendly 1 oz**beautyblender**$19.04**79 rev1y ago](https://www.amazon.com/dp/B0FH2889GL) [**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**959 rev1y ago](https://www.amazon.com/dp/B0DM138D4W) [**Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA**Ogee**$32.65**332 rev2y ago](https://www.amazon.com/dp/B0CV6VMXKF) [**Narrative Cosmetics Makeup Brush Cleaner Soap with Silicone Scrubber Pad | Solid Cleanser for Brushes & Beauty Blenders | Vegan Cruelty-Free Avocado Jojoba Argan Oil Vanilla Scent 2.45 Oz**Narrative Cosmetics**$16.31**326 rev4y ago](https://www.amazon.com/dp/B09MV3LDWP) [**DUcare Makeup Brush Cleaner Shampoo Soap Solid Brush Cleaning Mat Removes Cosmetic Color Brush Cleaner Pad for Cleaning Makeup Sponges Brushes**DUcare**$7.95**1,241 rev6y ago](https://www.amazon.com/dp/B07X5VNCRG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**4.8★**▲ 26%**](https://www.amazon.com/dp/B0DM138D4W) [**Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA**Ogee**$32.65**4.8★**— 4%**](https://www.amazon.com/dp/B0CV6VMXKF) [**Beautyblender | Blendercleanser Tool Wash | Lavender Purifying Liquid Soap | Sponge Brush Makeup Tool Cleanser | Lavender-Scented Vegan Paraben & Sulfate-Free 3 oz | Package May Vary**beautyblender**$13.69**4.6★**— 3%**](https://www.amazon.com/dp/B072BNK88T) [**Beautyblender Blendercleanser Tool Scrub Solid Cleanser Lavender Makeup Sponge & Brush Cleansing Bar Hand Sponge and Brush Cleanser Removes Makeup & Buildup Travel-Friendly 1 oz**beautyblender**$19.04**4.6★**▼ 23%**](https://www.amazon.com/dp/B0FH2889GL) [**Narrative Cosmetics Makeup Brush Cleaner Soap with Silicone Scrubber Pad | Solid Cleanser for Brushes & Beauty Blenders | Vegan Cruelty-Free Avocado Jojoba Argan Oil Vanilla Scent 2.45 Oz**Narrative Cosmetics**$16.31**4.6★**▼ 24%**](https://www.amazon.com/dp/B09MV3LDWP)
**~~View all trending →~~**
## **What buyers say about ogee brush cleaner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**36%
*“Cleans great”*
**Ease Of Use**15%
*“Easy to use”*
**Quality-Overall**8%
*“Great formula, quickly and easily removes buildup, including waterproof gels and cream blushes”*
**Smell**6%
*“It also has a nice, light scent”*
**Value For Money**6%
*“WORTH THE PRICE”*
**Cleansing**4%
*“Works very well and cleans effectively”*
**Efficiency**4%
*“This is just as effective”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Soft Feel**2%
*“kept bristles soft”*
**Residue**2%
*“does not leave residue that ruins the bristles”*
### **What buyers complain about **
**Ease Of Cleaning**20%
*“Does not clean at all”*
**Value For Money**17%
*“Waste of money”*
**Smell**6%
*“The brush cleaner doesn't have a smell”*
**Durability**6%
*“Didnt last”*
**Quality-Overall**5%
*“Not the best”*
**Residue**4%
*“There is usually a little make up residue when I use led my other cleaners. both bars and liquid”*
**Functionality-Overall**4%
*“Made my brushes feel waxy and didnt work”*
**Size-Overall**3%
*“they are small”*
**Color**3%
*“so much so that i realized some are actually a different colour than i remembered”*
**Leak-Proof**3%
*“it always leaked a bit from the container”*
### **Top return reasons **
**Size-Overall**17%
**Value For Money**14%
**Functionality-Overall**12%
**Ease Of Cleaning**12%
**Advertised Vs Actual Product**10%
**Smell**10%
**Product Condition**7%
**Defective Material/Parts**3%
**Leak-Proof**3%
**Quality-Overall**2%
## **Common questions**
- **Is ogee brush cleaner profitable to sell on Amazon United States?**
- The niche generates $315K/yr across 6 tracked products. 90-day search growth is -29.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the ogee brush cleaner niche?**
- 5 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ogee brush cleaner?**
- Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Smell. The return rate is 0.5%.
- **What does it cost to enter the ogee brush cleaner niche?**
- Listings span $5.95–$32.65; the average listing price is $15.93 (sweet spot $15–$100). The average incumbent carries 910 reviews — the moat a new listing must climb.
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