---
title: "Products — odouds matte paste - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/odouds-matte-paste/products"
last_updated: "2026-08-11T07:00:28.775Z"
locale: en
meta:
  description: "Niche score 59/100 · $420K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $420K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — odouds matte paste - Flapen"
---

# **odouds matte paste**

**Worth a look**

Shows a sweet-spot price point ($26.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 52Conversion 90Competition 27Returns 94Price range 95Avg price 95Brand share 5Review moat 49Quality gap 76

**Avg price**

**Incredible****$26.18**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$23.99–$29.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$420K**

$420K/yr · 151K searches

**Growth**

**Good****+22.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,636**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Products