---
title: "Odouds Matte Paste — $420K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/odouds-matte-paste"
last_updated: "2026-08-11T03:57:48.090Z"
locale: en
meta:
description: "Niche score 59/100 · $420K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $420K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Odouds Matte Paste — $420K/yr Amazon US Niche (2026) - Flapen"
---
# **odouds matte paste**
**Worth a look**
Shows a sweet-spot price point ($26.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 52Conversion 90Competition 27Returns 94Price range 95Avg price 95Brand share 5Review moat 49Quality gap 76
**Avg price**
**Incredible****$26.18**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.99–$29.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$420K**
$420K/yr · 151K searches
**Growth**
**Good****+22.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,636**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, odouds matte paste is a $420K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **odouds matte paste market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$393K–$524K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **18.6%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Shear Revival45% - Moroccanoil27% - O'Douds15% - Firsthand9% - STMNT2% - Hanz de Fuko2%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +22.9% search growth over the last 90 days.
5K4KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/odouds-matte-paste/trend)
## **Top odouds matte paste search terms**
- **shear revival**28K/yr-2.8%9.5% conv. - **moroccanoil texture clay**12K/yr+63.8%8.5% conv. - **odouds matte paste**14K/yr+43.9%5.6% conv. - **moroccan oil texture clay**8K/yr+173.6%12.7% conv. - **shear revival northern lights**14K/yr+7.5%17.0% conv. - **odouds**12K/yr+1.8%2.7% conv. - **templeton tonics**11K/yr-18.2%0.6% conv. - **moroccan oil textured clay**5K/yr+30.1%4.9% conv. - **shear revival northern lights matte paste**4K/yr+173.6%17.8% conv. - **odouds styling treatment**7K/yr+4.4%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/odouds-matte-paste/search-terms)
## **Top odouds matte paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$42K20%$84K30%$126K40%$168K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shear Revival Northern Lights Matte Paste Pomade for Men & Women - Firm Hold Matte Finish Hair for All Hair Types 99% All Natural Ingredients Citrus & Sage Scent Travel Friendly 3.4oz**Shear Revival**$24.52**4.2★1,074 rev](https://www.amazon.com/dp/B07CSJ41G1) [2**Moroccanoil Texture Clay**Moroccanoil**$29.88**4.4★72 rev](https://www.amazon.com/dp/B0GT1Z5ZQB) [3**Moroccanoil Texture Clay 2.6 Fl. Oz**Moroccanoil**$29.61**4.4★3,687 rev](https://www.amazon.com/dp/B01C4YH37M) [4**Firsthand Supply Hair Clay Pomade for Men & Women Matte Clay Finish & Extra Strong Hold Non-Greasy Water-Based Organic Pomade Easy to Restyle Ideal for Short to Medium Hair Length 3oz**Firsthand**$27.34**4.4★1,229 rev](https://www.amazon.com/dp/B07MG7LY8X) [5**Shear Revival Crystal Lake Styling Cream Pomade for Men & Women - Medium Hold Natural Finish for All Hair Types 99% All Natural Ingredients Blood Orange & Lavender Scent Travel Friendly 3.4oz**Shear Revival**$24.70**4.4★511 rev](https://www.amazon.com/dp/B00XIIQBTU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Moroccanoil Texture Clay**Moroccanoil**$29.88**72 rev2mo ago](https://www.amazon.com/dp/B0GT1Z5ZQB) [**STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling**STMNT**$23.99**2,815 rev5y ago](https://www.amazon.com/dp/B08DBHTXGW) [**ODouds Dry Wax - Natural Dry & Malleable Styling Hair Wax - Strong Hold with a Neutral Finish - Bergamot & Green Tea Scent (3.4oz.)**O'Douds**$24.76**207 rev6y ago](https://www.amazon.com/dp/B082XJT3TT) [**Firsthand Supply Hair Clay Pomade for Men & Women Matte Clay Finish & Extra Strong Hold Non-Greasy Water-Based Organic Pomade Easy to Restyle Ideal for Short to Medium Hair Length 3oz**Firsthand**$27.34**1,229 rev7y ago](https://www.amazon.com/dp/B07MG7LY8X) [**Shear Revival Gray Ghost Cream Pomade for Men & Women - Vegan Strong Hold Natural to Matte Finish Hair Styling Cream For All Hair Types 100% All Natural Ingredients Citrus & Cypress Scent 3.4oz**Shear Revival**$24.54**302 rev7y ago](https://www.amazon.com/dp/B07HK2T9W9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moroccanoil Texture Clay**Moroccanoil**$29.88**4.4★**▲ 237%**](https://www.amazon.com/dp/B0GT1Z5ZQB) [**ODouds Dry Wax - Natural Dry & Malleable Styling Hair Wax - Strong Hold with a Neutral Finish - Bergamot & Green Tea Scent (3.4oz.)**O'Douds**$24.76**4.1★**▲ 100%**](https://www.amazon.com/dp/B082XJT3TT) [**ODouds Multi-Purpose Pomade - Water-Resistant Styling Pomade for Men - Natural Plant-Based Ingredients - Firm hold with Medium to High Shine - Cedarwood & Orange Scent (3.4oz)**O'Douds**$24.91**4.0★**▲ 36%**](https://www.amazon.com/dp/B00QQ1012O) [**STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling**STMNT**$23.99**4.5★**▲ 34%**](https://www.amazon.com/dp/B08DBHTXGW) [**Moroccanoil Molding Cream 3.4 Fl. Oz**Moroccanoil**$29.46**4.6★**— 1%**](https://www.amazon.com/dp/B00F2QOUZS)
**~~View all trending →~~**
## **What buyers say about odouds matte paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Great smell”*
**Quality-Overall**13%
*“Overall this is a very effective”*
**Durability**7%
*“used it for years”*
**Texture/Consistency-Overall**7%
*“Great Texture”*
**Hair Styling**6%
*“Great product for beard and hair styling”*
**Ease Of Use**4%
*“easy to work with”*
**Suitability Straight Hair**4%
*“Shapes the hair nicely”*
**Advertised Vs Actual Product**4%
*“Just what the kid wanted”*
**Value For Money**2%
*“Great value”*
**Shape/Style**2%
*“It holds styles really well”*
### **What buyers complain about **
**Smell**13%
*“the smell is way too strong”*
**Value For Money**6%
*“A little pricey”*
**Moist/Dry**4%
*“Too dry”*
**Adhesion/Stickiness**4%
*“It is a bit sticky when initially applying it”*
**Hair Related**4%
*“Stick on the hair”*
**Ease Of Cleaning**3%
*“Hard to wash off from hands”*
**Product Condition**3%
*“Product came used”*
**Suitability Short Hair**3%
*“Dries out hair”*
**Strength**3%
*“Does not hold well”*
**Thickness**2%
*“Its so dense no matter how much I spread it through my hands it would leave a sticky residue”*
### **Top return reasons **
**Smell**15%
**Advertised Vs Actual Product**11%
**Suitability Short Hair**8%
**Functionality-Overall**8%
**Adhesion/Stickiness**6%
**Texture/Consistency-Overall**6%
**Product Condition**5%
**Moist/Dry**4%
**Material Quality**3%
**Oily/Greasy**3%
## **Common questions**
- **Is odouds matte paste profitable to sell on Amazon United States?**
- The niche generates $420K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the odouds matte paste niche?**
- 6 brands and 13 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in odouds matte paste?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.1%.
- **When does demand for odouds matte paste peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the odouds matte paste niche?**
- Listings span $23.99–$29.88; the average listing price is $26.18 (sweet spot $15–$100). The average incumbent carries 1,636 reviews — the moat a new listing must climb.
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