---
title: "Obsession Aftershave for Men — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/obsession-aftershave-for-men"
last_updated: "2026-08-11T06:22:13.206Z"
locale: en
meta:
description: "Niche score 44/100 · $48K/yr market · 4K searches/yr · $61.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $48K/yr market · 4K searches/yr · $61.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Obsession Aftershave for Men — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **obsession aftershave for men**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 54Conversion 100Competition 0Returns 100Price range 95Avg price 89Brand share 0Review moat 58Quality gap 21
**Conversion**
**Incredible****20.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$51.50–$80.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$61.39**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,165.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+26.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$48K**
$48K/yr · 4K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, obsession aftershave for men is a $48K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **obsession aftershave for men market data**
- **Units sold / yr**
- **500–750**
- avg 100–250/product
- **Revenue / yr**
- **$31K–$46K**
- units × avg price
- **Conversion rate**
- **20.0%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **148 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Calvin Klein100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.
250150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/obsession-aftershave-for-men/trend)
## **Top obsession aftershave for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$10K40%$19K60%$29K80%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calvin Klein Obsession After Shave for Men With Notes of Bergamot Lavender Sage Musk & Sandalwood 4.2 fl oz**Calvin Klein**$51.50**4.6★2,050 rev](https://www.amazon.com/dp/B001CT04J0) [2**Calvin Klein Obsession For Men Aftershave - With NBergamot Mandarin Lavender and Musk**Calvin Klein**$52.07**4.7★1,421 rev](https://www.amazon.com/dp/B000GHYX5U) [3**Calvin Klein Obsession for Men Eau de Toilette Ambery Mens Cologne With Notes of Bergamot Mandarin Lavender & Musk Long Lasting Fragrance**Calvin Klein**$80.60**4.7★25 rev](https://www.amazon.com/dp/B0FD5647XB)
### **Newest**
by launch date
[**Calvin Klein Obsession for Men Eau de Toilette Ambery Mens Cologne With Notes of Bergamot Mandarin Lavender & Musk Long Lasting Fragrance**Calvin Klein**$80.60**25 rev10mo ago](https://www.amazon.com/dp/B0FD5647XB) [**Calvin Klein Obsession After Shave for Men With Notes of Bergamot Lavender Sage Musk & Sandalwood 4.2 fl oz**Calvin Klein**$51.50**2,050 rev18y ago](https://www.amazon.com/dp/B001CT04J0) [**Calvin Klein Obsession For Men Aftershave - With NBergamot Mandarin Lavender and Musk**Calvin Klein**$52.07**1,421 rev20y ago](https://www.amazon.com/dp/B000GHYX5U)
### **Trending**
90-day click momentum
[**Calvin Klein Obsession for Men Eau de Toilette Ambery Mens Cologne With Notes of Bergamot Mandarin Lavender & Musk Long Lasting Fragrance**Calvin Klein**$80.60**4.7★**▲ 187%**](https://www.amazon.com/dp/B0FD5647XB) [**Calvin Klein Obsession After Shave for Men With Notes of Bergamot Lavender Sage Musk & Sandalwood 4.2 fl oz**Calvin Klein**$51.50**4.6★**— 2%**](https://www.amazon.com/dp/B001CT04J0) [**Calvin Klein Obsession For Men Aftershave - With NBergamot Mandarin Lavender and Musk**Calvin Klein**$52.07**4.7★**▼ 15%**](https://www.amazon.com/dp/B000GHYX5U)
## **What buyers say about obsession aftershave for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Great scent and functional”*
**Quality-Overall**12%
*“Very good quality”*
**Value For Money**9%
*“Fair price”*
**Durability**6%
*“Shooting and long lasting”*
**Cutting/Trimming**2%
*“Amazing after shave”*
**Suitability Dry Skin**2%
*“Great on the skin”*
### **What buyers complain about **
**Smell**33%
*“Horrible fragrance”*
**Strength**33%
*“way too strong to use as after shave”*
**Value For Money**33%
*“Too expensive”*
## **Common questions**
- **Is obsession aftershave for men profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the obsession aftershave for men niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in obsession aftershave for men?**
- Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 0.0%.
- **When does demand for obsession aftershave for men peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the obsession aftershave for men niche?**
- Listings span $51.50–$80.60; the average listing price is $61.39 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.
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