---
title: "Obao Deodorant Women — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/obao-deodorant-women"
last_updated: "2026-08-11T10:42:23.990Z"
locale: en
meta:
description: "Niche score 39/100 · $120K/yr market · 101K searches/yr · $15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $120K/yr market · 101K searches/yr · $15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Obao Deodorant Women — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **obao deodorant women**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 10Conversion 77Competition 15Returns 99Price range 80Avg price 77Brand share 0Review moat 72Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.86–$54.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.99**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****614**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$120K**
$120K/yr · 101K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-30.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, obao deodorant women is a $120K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **obao deodorant women market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$128K–$160K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#941**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Obao75% - Garnier25%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -30.6% search growth over the last 90 days.
6K4KSpike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/obao-deodorant-women/trend)
## **Top obao deodorant women search terms**
- **obao deodorant women**33K/yr-52.0%8.0% conv. - **desodorante obao para mujer**17K/yr-34.8%6.1% conv. - **obao deodorant for men**13K/yr+50.0%9.3% conv. - **desodorante obao**14K/yr-16.4%7.1% conv. - **desodorante obao para hombre**8K/yr+29.1%9.0% conv. - **obao**9K/yr-35.0%9.3% conv. - **obao deodorant**5K/yr-52.7%7.2% conv. - **garnier obao deodorant women**2K/yr-19.3%7.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/obao-deodorant-women/search-terms)
## **Top obao deodorant women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$48K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Obao Assorted Deodorant for Women - Pack of 3**Obao**$9.54**4.7★2,303 rev](https://www.amazon.com/dp/B008OLX4N2) [2**OBAO Assorted Deodorant for Men - Pack of 3**Obao**$9.55**4.8★1,604 rev](https://www.amazon.com/dp/B00GEZXMRI) [3**Obao Roll on Antiperspirant Piel Delicada - 2.1 Oz**Garnier**$6.33**4.7★707 rev](https://www.amazon.com/dp/B004XE4AP0) [4**Wholesale Obao Anti-Perspirant 65g Frscura Intensa**Obao**$5.86**4.7★143 rev](https://www.amazon.com/dp/B076B4184M) [5**(Pack of 4) Garnier OBAO for Women 48 Hour Roll on Deodorant & Antiperspirant Soft Freshness 65 g each by Garnier OBOA by Garnier OBOA**Garnier**$15.17**4.7★934 rev](https://www.amazon.com/dp/B00U0U69D2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**(Pack of 4) Garnier OBAO for Men 48 Hour Roll on Deodorant & Antiperspirant Active Scent 65 g each by Garnier OBOA**Garnier**$17.95**43 rev6y ago](https://www.amazon.com/dp/B01GR2U89C) [**Obao New 362482 Deo Piel Delicada 65Gr Roll On (24-Pack) Deodorant Wholesale Bulk Health & Beauty Deodorant Boys**Obao**$54.05**75 rev7y ago](https://www.amazon.com/dp/B07G7FDPTD) [**Wholesale Obao Anti-Perspirant 65g Frscura Intensa**Obao**$5.86**143 rev8y ago](https://www.amazon.com/dp/B076B4184M) [**Garnier OBAO for Women 48 Hour Roll on Deodorant & Antiperspirant 65 g each by Garnier OBOA**Garnier**$14.37**934 rev9y ago](https://www.amazon.com/dp/B01N1ZSTDQ) [**Obao Roll On Frescura Flor 2.2OZ**Obao**$6.43**63 rev10y ago](https://www.amazon.com/dp/B0719JGRFM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Obao Roll On Deodorant for Men 2.29-Ounce Package (Pack of 6)**Obao**$21.52**4.5★**▲ 52%**](https://www.amazon.com/dp/B0014ZR21K) [**OBAO Assorted Deodorant for Men - Pack of 3**Obao**$9.55**4.8★**▲ 39%**](https://www.amazon.com/dp/B00GEZXMRI) [**(Pack of 4) Garnier OBAO for Men 48 Hour Roll on Deodorant & Antiperspirant Active Scent 65 g each by Garnier OBOA**Garnier**$17.95**4.6★**▲ 17%**](https://www.amazon.com/dp/B01GR2U89C) [**(Pack of 4) Garnier OBAO for Men 48 Hour Roll on Deodorant & Antiperspirant Cool Metal Scent 65 g each by Garnier OBOA**Obao**$13.38**4.6★**▲ 12%**](https://www.amazon.com/dp/B00U0U0ZLY) [**Wholesale Obao Anti-Perspirant 65g Frscura Intensa**Obao**$5.86**4.7★**— 7%**](https://www.amazon.com/dp/B076B4184M)
**~~View all trending →~~**
## **What buyers say about obao deodorant women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“I love the smell very clean and fresh scent”*
**Quality-Overall**18%
*“Excellent quality and great value for the price”*
**Durability**10%
*“Durable”*
**Allergies**6%
*“no irritation”*
**Value For Money**5%
*“Best bang for your buck”*
**Moist/Dry**4%
*“It goes on smoothly, dries quickly, and doesnt leave a sticky feeling”*
**Size-Overall**3%
*“Small good”*
**Strength**3%
*“it is very effective”*
**Freshness**3%
*“Fresh”*
**Comfort-Overall**3%
*“Fresh and comfortable”*
### **What buyers complain about **
**Smell**75%
*“The smell of this product doesnt stay too long”*
**Allergies**8%
*“they irritated my skin”*
### **Top return reasons **
**Smell**57%
**Advertised Vs Actual Product**15%
**Functionality-Overall**6%
**Leak-Proof**3%
**Color**3%
**Product Condition**2%
**Stain Resistance**2%
**Residue**2%
**Dilute/Watery**2%
**Quality-Overall**2%
## **Common questions**
- **Is obao deodorant women profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 12 tracked products. 90-day search growth is -30.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the obao deodorant women niche?**
- 2 brands and 39 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in obao deodorant women?**
- Top complaints mined from reviews: Smell, Allergies. The return rate is 0.3%.
- **What does it cost to enter the obao deodorant women niche?**
- Listings span $5.86–$54.05; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)