---
title: "Obagi Eyelash Growth Serum — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/obagi-eyelash-growth-serum"
last_updated: "2026-08-11T05:33:26.605Z"
locale: en
meta:
description: "Niche score 49/100 · $1.2M/yr market · 97K searches/yr · $171.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $1.2M/yr market · 97K searches/yr · $171.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Obagi Eyelash Growth Serum — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **obagi eyelash growth serum**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 81Growth 65Conversion 76Competition 0Returns 69Price range 0Avg price 51Brand share 0Review moat 69Quality gap 63
**Market size**
**Great****$1.2M**
$1.2M/yr · 97K searches
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****744.67**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+44.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$171.72**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$114.25–$208.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, obagi eyelash growth serum is a $1.2M/yr Amazon United States market (97K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **obagi eyelash growth serum market data**
- **Units sold / yr**
- **8K–10K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Obagi Medical100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.4% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Jun, Jul · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/obagi-eyelash-growth-serum/trend)
## **Top obagi eyelash growth serum search terms**
- **obagi eyelash growth serum**91K/yr+46.1%7.5% conv. - **obagi lash growth serum**3K/yr-2.3%6.1% conv. - **obagi nu-cil eyelash enhancing serum**3K/yr+58.4%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/obagi-eyelash-growth-serum/search-terms)
## **Top obagi eyelash growth serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$242K40%$484K60%$726K80%$968K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz**Obagi Medical**$114.25**4.4★1,050 rev](https://www.amazon.com/dp/B09C82MWZX) [2**Obagi Nu-Cil Eyelash Enhancing Serum & Eyebrow Boosting Serum Set Clinically Proven Formulas for Thicker & More Defined Looking Lashes & Fuller Looking Eyebrows**Obagi Medical**$192.34**4.3★134 rev](https://www.amazon.com/dp/B0C43X1Q7K) [3**Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz Pack of 2**Obagi Medical**$208.56**4.4★1,050 rev](https://www.amazon.com/dp/B0C43VQCS9)
### **Newest**
by launch date
[**Obagi Nu-Cil Eyelash Enhancing Serum & Eyebrow Boosting Serum Set Clinically Proven Formulas for Thicker & More Defined Looking Lashes & Fuller Looking Eyebrows**Obagi Medical**$192.34**134 rev3y ago](https://www.amazon.com/dp/B0C43X1Q7K) [**Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz Pack of 2**Obagi Medical**$208.56**1,050 rev3y ago](https://www.amazon.com/dp/B0C43VQCS9) [**Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz**Obagi Medical**$114.25**1,050 rev4y ago](https://www.amazon.com/dp/B09C82MWZX)
### **Trending**
90-day click momentum
[**Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz Pack of 2**Obagi Medical**$208.56**4.4★**▲ 21%**](https://www.amazon.com/dp/B0C43VQCS9) [**Obagi Nu-Cil Eyelash Enhancing Serum & Eyebrow Boosting Serum Set Clinically Proven Formulas for Thicker & More Defined Looking Lashes & Fuller Looking Eyebrows**Obagi Medical**$192.34**4.3★**▲ 10%**](https://www.amazon.com/dp/B0C43X1Q7K) [**Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz**Obagi Medical**$114.25**4.4★**— 3%**](https://www.amazon.com/dp/B09C82MWZX)
## **What buyers say about obagi eyelash growth serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**38%
*“Worth It”*
**Quality-Overall**12%
*“Great product”*
**Allergies**7%
*“No irritation”*
**Hair Growth**7%
*“It grows hair wherever you apply”*
**Advertised Vs Actual Product**6%
*“Works beautifully and as described”*
**Ease Of Use**5%
*“Easy to use”*
**Symptom Reduction**5%
*“did notice a significant improvement in lash growth”*
**Hair Styling**5%
*“I decided to use my eyelash curler because I was going to a nice party”*
**Functionality-Overall**5%
*“This works”*
**Thickness**2%
*“thicker after using for two weeks”*
### **What buyers complain about **
**Allergies**43%
*“Allergic reaction”*
**Value For Money**17%
*“It's expensive”*
**Moist/Dry**13%
*“I started feeling the area around my eye was dry”*
**Durability**4%
*“3 month supply only lasted ONE month”*
**Skin Health**4%
*“Made my eyes sooo red”*
**Functionality-Overall**4%
*“Did Not Work for Me”*
**Wrinkles**2%
*“Darkened my eyelids, sunken eyes and wrinkles”*
**Side Effects**2%
*“Last night was the first time I applied this serum only to wake up to my eyes swollen shut; red, and stinging”*
**Symptom Reduction**2%
*“I didn't notice much increase in volume”*
**Weight Heavy**2%
*“heavy bags under the eyes that Ive never had with any other product”*
### **Top return reasons **
**Advertised Vs Actual Product**18%
**Functionality-Overall**14%
**Value For Money**12%
**Skin Health**12%
**Moist/Dry**8%
**Product Condition**7%
**Defective Material/Parts**5%
**Color**4%
**Damage/Burn Hair**3%
**Size-Overall**3%
## **Common questions**
- **Is obagi eyelash growth serum profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 3 tracked products. 90-day search growth is +44.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the obagi eyelash growth serum niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in obagi eyelash growth serum?**
- Top complaints mined from reviews: Allergies, Value For Money, Moist/Dry. The return rate is 2.2%.
- **When does demand for obagi eyelash growth serum peak?**
- Demand peaks in Feb–Jun–Jul; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the obagi eyelash growth serum niche?**
- Listings span $114.25–$208.56; the average listing price is $171.72 (sweet spot $15–$100). The average incumbent carries 745 reviews — the moat a new listing must climb.
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